CHAPTER I

EXECUTIVE SUMMARY

A. Executive Summary

Buug Zamboanga Sibugay is the quite small town but this place has a lot of cravings you

need to know. Buug are very creative upon producing different types of foods from different

ancestor and influenced the people as the result of loving foods and habits of inventing different

kinds of foods. As example of well-known foods in Buug we have the street food which is

selling by different entrepreneur they have a lot of different of foods which is the tempura, kwek-

kwek, lumpia, kikiam, fishball, and barbeque, etc. Those stated fast food are the reasons why the

entrepreneur want to create and sustain their passion. But I think for our business I want to create

and build a new and unique fast foods to make really the people contributing a good impact for

our Municipality of Buug, is the Satti and Pastil fast food type, but this time we will have a

friendly and affordable satti and pastil for everyone and many more fast food that we have offer.

Furthermore Satti Ayam or Satti is a local favorite of barbecued meat similar to the

Malaysian Satay. It’s served with chunks of rice similar to those prepared in Puso (rice wrapped

in coconut leaves minus the leaves to create its square-like shape, and sticks of grilled beef and

chicken meat swimming in the thick, spicy and hot sauce. It is the sauce that makes all the

difference giving it the special taste. Pilipino nor Mindanaon are really love spicy foods that is

why satti sauce is usually made with spicy taste.

For our special pastil, for the information of everyone pastil is everywhere at any

occasion and at any time of the day. These fast food type known in the near boundary like Sulu

and Basilan they called it as Mini-Empanada for it has the same look. But different main

ingredient that usually make in pancit-bihon.

 At the first 3 months of operations, the La Sabroso Comida Fastfood will be composed of

1 manager/cashier, 1 assistant manager/assistant cook/mixer, 1 mixer/cook, 1 utility worker and

1 security guard.

The La Sabroso Comida fast food will now going to provide you something new and

more delicious fast food type especially with our special Pastil and Satti for everyone that serves

as your starter energizer every day for only 3 pieces of pastil and satti with affordable price you

will be satisfied. These products will be serve as you go or visit our social media with our

facebook page @LaSabrosoComidaFastFood with free charge of delivery with 10 kilometer.

You can contact us via cellphone no. 09353093783. Located at Poblacion, Buug Zamboanga

Sibugay.

a. Vision

To establish the satisfying our customer with the good quality and price of our products

along the unique customer’s service we provide.

b. Mission

To enhance relationship, we affirm to guest to gain to those good values and make always

the guest experience with us truly a delight to remember.

c. Objectives/ Key Results Areas

At the 5 years after the business is expected to achieve the following:

Objectives Key Results Areas

1a. Number of customer will be buy.

1b. Growth in sales per outlet.
1c. Customer survey rating to ascertain
1. To serve the best fast food that they
never taste before. customer’s degree of best taste of the
 product.
1d. Market share locally and also to
experience the good taste of the product.
2a. Management of the ingredients.
2b. Return on equity.
2. To earn more investors and customers. 2c. Return on financial.
2d. Improvement of the business.
2e. Sales Volume attained.
3a. Market shares in Buug, also
internationally.
3b. Percentage of customer/entrepreneur
3. To be more known to all people in Buug will be share or to be with you also to be
but also internationaly. partner.
3c. Management and employee turnover.
4d. Number of job applicants compared to
other similar establishments.

B. The Business Opportunity

To engage in business you should know what opportunities to be needed to gain a good

impact to your business and also to earn profit. The opportunities will be necessary in business

and these business will expected customers are the native people of Municipality of Buug most

especially those students near the location of the business such as Mindanao State University, St.

John College, and St. Paul School and those establishments in town such as Local Government

Unit or the Employees of Municipality Hall and those who loves to stay in the well know place

of Buug the Magsaysay Park and the freedom stage of Municipality Hall.

Furthermore, among thousands of population of Zamboanga Peninsula, especially the

home town of Buug that the existing catering doesn’t offer satisfaction and low budget this

become an advantage to La Sabroso Comida Fast Food Haus. As the business expands, this will
be offer to the customer the good quality of the product and the good services. This will be

providing in the town of Buug with a unique delight experience and opportunity to add in the

business to the market place.

C. The Target Market

In engaging a business very essential to know the target market where your business will

place. The Municipality of Buug is located in the province Zamboanga Sibugay in Region IX

(Zamboanga Peninsula) which is part of the Mindanao group of islands. The target market in the

place of the proposed project were the students, employee on public and private offices or

agencies, and the local residents. As an entrepreneur the business will give attraction to the

customer since this will be near at the Market. This will give good attention to the passers and

travelers who in need of food and especially drinks in sustaining their hungriness and empty

appetite. This business will sustain the needs of the customer when it comes to fast food because

aside of having a comfortable place and set-up on the area. This business offer affordable and

sustainable product give satisfaction on their instant desire.

D. Business Model

Food is deeply personal, the menu items you serve at your restaurant likely will be based

on what you love to cook and eat. It’s a business that isn’t price sensitive, one that won’t

compromise the customers to experience to save a few money. It is compelling on service,

quality of the product, the location, and the sensory experience rather than price, and you should

know your target customer and know what they’re looking for to make you obtain the effective

and better service in your customers.

Example of Companies and

Types Description Products
 A Fast Food where you Jimy’s Satti Haus, Located
Fast Food afford and many customers. at Pilar Street, Zamboanga

City, Philippines

CHAPTER II
SUMMARY OF THE PROJECT
A. Name of the Project

La Sabroso Comida Fast Food will be name of the project. Fast Food house as attached

to make the customer delightful remember and from the business name, anybody fond of having

snacks will surely come and try the soon-to-open business in the municipality of Buug

Zamboanga Sibugay. These fast food will be engaging to obtain a efficiently and clearly

management of the business. It gives the customer an idea of what to expect, and if their

expectations don’t match up with the reality, they are going to feel like something is wrong.

Ergo, La Sabroso Comida fast food house providing prospective customers delicious and

delectable foods products with selection of drinks.

B. Location Obtain

Location is one of the most essential to consider in putting up a business. Location must

be chosen in line with the rabblement that gain or profit is a grand possibility. The project

location is strategies as it is accessible by friends, students, family employees, drivers, travelers,

and food snack lover who hang out to forget their problem and just eat and eat until they full.

This project will be located where the people find easily, it will be located at Poblacion, Buug,

Zamboanga Sibugay.

C. Brief Description

This project will be show or to feel to the customer have a good service and pleasurable

feelings when they are eating that we are offered products. And to experience the heartfelt

hospitality of our applicants and we aim to always keep this philosophy in our hearts to make

every customers experience with us truly a delight to remember.

 Furthermore, this business is the result of the interest and the creativity of the

entrepreneur or business that is not to have a literal meaning which to sell a product to earn

money, but also to promote the Municipality of Buug Zamboanga Sibugay but also any cities to

promote by simple selling the products that are really considered as delicacies that can be proud

of. This business will focus on producing the unique, affordable and tastier Satti and Pastil for all

the Buuganon and near Municipality by this purposes we can assure that this business will run

successfully and the success of the owner will be the success of all the employees and the more

investment the more bigger the business is. There will be a possibility that the business will be

extended in terms of its facilities and branches to different areas in the spot of Zamboanga

Peninsula.

CHAPTER III
MARKET ANALYSIS AND COMPETITION

A. Define the Target Market in the Place

 The La Sabroso Comida fast food will provide a very unique opportunity regarding the

business site. The target market in the place will be the essential in the business because this

business composed of a cultural foods and to bring back their appetite. The location, Sampaguita

Street Poblacion Buug, Zamboanga Sibugay, with a land area of 1 hectare, where the customers

have an sample parking area to their rides. Another one is the cooker area where the cooker

mostly cooks all the menus, satti ayam and pastil, it has enough space for that and the cleanliness

has been observed. Moreover, it has a spacious space for the customers to dine in and relax. The

owner also made the place more convenient to everyone to have their peace of mind.

B. Describe the Products

The La Sabroso Comida Fast Food was focus not only on the quality of the products but

also on the health and wellness of the customer. A worth affordable products will be made up of

cultural foods and other delightful liquids. This business assures that the customer will feel the

good service and maintenance for greater development of the business.

C. Competition Analysis

In business, there’s always a presence of competitors. It serves as a challenge to the

proponents to motivate and inspire themselves to be more competitive in terms of product quality

and affordability. Tribu Grill, Feel at Home Grill, and Balachanan Fast Food are some of the

food establishment that are found across the municipality and having similarities with the

proposed business but never in all aspect.

CHAPTER IV
SALES AND MARKETING PLAN

A. Product or Service Offering

 La Sabroso Comida Fast Food focus not only on the quality of the products but also on

the health and wellness of the customer. These business offers the following product or services:

Food Service Quantity Price

Pastil 1 Php3.00

Satti Rice wrapped in banana 1 Php10.00

leaves
Satti meat per stick 1 Php10.00

Atay BBQ 1 Php10.00

Calamaris Small size Php60.00

Medium size Php95.00

Large size Php120.00

Additional Service Quantity Price

Bottle Coke 1 Php15.00

Bottle Royal 1 Php15.00

Milo/ Coffee free hot water 1 Php10.00

Litre Coke 1 Php30.00

Videoke 2 songs Php5.00

B. Pricing Strategy

One of the most essential in the establishing a business is the reasonable pricing of the

product. Proper costing should be done based on the quality, affordable, tasty and delicious

products and services of Hashan Fast Food Haus in order to have a worth prize in every item.

Also to experience the satisfied with the taste they will start to patronize our products. In this

regards, these business is more timely and more accessible to all customers in terms of buying of

products.
C. Sales Distribution

Service Day Week Monthly Annual

Satti Rice
Wrapped in Php450.00 Php2,700.00 Php10,800.00 Php129,600.00
banana leaves
Satti Meat per 1,800.00 10,800.00 43,200.00 518,400.00
stick
Atay BBQ 200.00 1,200.00 4,800.00 57,000.00

Calamaris(Small) 350.00 2,100.00 8,400.00 100,800.00

(Medium) 225.00 1,350.00 5,400.00 64,800.00

(Large) 325.00 1,950.00 7,800.00 93,600.00
Mismo Coke 300.00 1,800.00 7,200.00 86,400.00
Mismo Royal 225.00 1,350.00 5,400.00 64,800.00
Milo/Coffee free 100.00 600.00 2,400.00 28,800.00
hot water
Liter Coke 350.00 2,100.00 8,400.00 100,800.00
Videoke 75.00 450.00 1,800.00 21,600.00
Php1,266,600.0
TOTAL Php4,400.00 Php26,400.00 Php105,600.00 0

D. Advertising and Promotion

These business will distributes flyers to nearby places and if these proposed business

successfully implemented, advertising and promotion is very crucial. Public announcement will

give awareness to the locality depends on the materials and sources used. La Sabroso Comida

fast food will also engage posting and disseminating information in social media and radio

channels. For a greater promotions and advertisement, the business will spread tarpaulins and

poster to the neighboring municipalities like Diplahan and Kumalarang.

 Chapter V
OWNERSHIP AND MANAGEMENT

A. Sole Proprietorship

La Sabroso Comida Fast Food Haus will be owned and management by the proponents.

The major capital of the La Sabroso Comida Fast Food Haus will be coming from their relatives.

Ownership and management will be proponent’s responsibility.

B. Organizational Structure

These structure will identify how the business flows and how the business work:

MANAGER/
CASHIER

ASSISTANT MANAGER/
ASSISTANT COOK/MIXER

MIXER /COOK

UTILITY
WORKER
C. Qualifications and Functions

1. Manager/Cashier

 Responsible for the overall performance of the establishment.

 Responsible for formulating policies, rules, and regulation to flow.

 Responsible for managing.

 Responsible for staffing and scheduling.

 Sees to it the standard of customer services is met.

 Assists the staff during busy hours.

 Evaluates the performances of the personnel.

 Employs and controls the flow of the establishment.

 Responsible for the general supervision of all purchasing function.

 Responsible for keeping the organization running smoothly by ensuring that it has all of

the supplies and inventory that it needed and a negotiator that must be a steward of the

business financial resources.

2. Assistant Manager/Assistant Cook/Mixer

 Ensures that menus are displayed showing choices (for orders).

 Cooks the exact number of items ordered by each customer, working on several different

orders simultaneously.

 Cleans food preparation areas, cooking surfaces, and utensils.

 Actively promotes product and services.

 Responsible and hard working.

 Pleasing Personality
3. Mixer/Cook

 Supervise the whole production and operation in the kitchen.

 Prepares all snacks food that meet the needs of the customer.

 Stock supply for snacks production.

 Performs other duties assign to him.

4. Utility Worker

 Responsible for washing used utensils.

 Responsible for cleaning the kitchen, dining area, comfort room as well as of the entire

building outside premises

 Performs other duties assign to him.

Job Specification

MANAGER

 BSHM graduate

 At least 24 years old

 Male/Female

 Good conversationalist

 Computer Literate

 With one (1) year experience

ASSISTANT MANAGER/CASHIER

 At least 20 years old and above

 Preferably female

 College graduate
  Good conversationalist

 Computer literate

 With 1 year experience

COOK/MIXER

 At least 25 years old

 Preferable male

 At least high school graduate

 Mentally and Physically healthy

UTILITY WORKER

 At least 20 years old

 Preferably male

 College/High School Graduate

 Responsible and Hardworking