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Syllabus: 1. Programme Information

This document is a syllabus for a Marketing Automation course offered at The Bucharest University of Economic Studies. The syllabus provides information about the course including the academic year, semester, instructor, estimated time commitment, prerequisites, acquired competencies, objectives, content to be covered, assessment methods, and bibliography. The course is a 7 ECTS credit required course offered in the second year, first semester to Master's students in the Customer Relationship Management program.

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111 views3 pages

Syllabus: 1. Programme Information

This document is a syllabus for a Marketing Automation course offered at The Bucharest University of Economic Studies. The syllabus provides information about the course including the academic year, semester, instructor, estimated time commitment, prerequisites, acquired competencies, objectives, content to be covered, assessment methods, and bibliography. The course is a 7 ECTS credit required course offered in the second year, first semester to Master's students in the Customer Relationship Management program.

Uploaded by

AndreeaC
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Syllabus

1. Programme information
1.1. Institution THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES
1.2. Faculty Marketing
1.3. Departments Department of Marketing
1.4. Field of study Marketing

1.5. Cycle of studies Master Studies

1.6. Education type Full-time

1.7. Study programme Customer Relationship Management

1.8. Language of study English


1.9. Academic year 2019-2020

2. Information on the discipline


2.1. Name Marketing automation

2.2. Code 19.0157IF2.1-04.2

2.3. Year of study 2 2.4. Semester 1 2.5. Type of Exam 2.6. Status of A 2.7. Number of 7
assessment the discipline ECTS credits

2.8. Instructors

3. Estimated Total Time


3.1. Number of weeks 14.00
3.2. Number of hours per week 4.00 of which
C(C) 2.00
S(S) 2.00
3.3. Total hours from curriculum 56.00 of which
C(C) 28.00
S(S) 28.00
3.4. Total hours of study per semester (ECTS*25) 175.00
3.5. Total hours of individual study 119.00

Distribution of time for individual study


Study by the textbook, lecture notes, bibliography and student's own notes
Additional documentation in the library, on specialized online platforms and in the field
Preparation of seminars, labs, assignments, portfolios and essays
Tutorials
Examinations
Other activities

4. Prerequisites

Page 1/3
4.1. of curriculum
4.2. of competences

5. Conditions
for the C(C)
for the S(S)

6. Acquired specific competences


C2
C3

7. Objectives of the discipline


7.1. General objective
7.2. Specific objectives

8. Contents
Recommendations for
8.1. C(C) Teaching/Work methods
students
0

Bibliography
-
Recommendations for
8.2. S(S) Teaching/Work methods
students
0

Bibliography
-

9. Corroboration of the contents of the discipline with the expectations of the representatives of the epistemic community, of
the professional associations and representative employers in the field associated with the programme

10. Assessment
Percentage in
Type of activity Assessment criteria Assessment methods
the final grade
10.1. Final assessment
10.2. Modality of grading
10.3. Minimum standard of
performance

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Date of listing, Signature of the discipline leaders,
06/22/2020

Date of approval in the Signature of the Department Director,


department

Page 3/3

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