Project report on

CSR activities and NGO visit

Submitted to Submitted by
Prof. Monica Bajaj ADITYA AGRAWAL (19BSP0143)
PALAK BAJA (19BSP1799)
MANIK SINGH (19BSP1483)
RITIKA RUSTAGI (19BSP2254)
SANCHIT NARAYAN (19BSP)
 INDEX

Serial no. Particulars

1 CSR INTRODUCTION

2 COCA-COLA CSR ACTIVITY

3 DETOL CSR ACTIVITY

4 ABOUT NGO
Corporate Social Responsibility
Corporate social responsibility (CSR, also called corporate conscience,
corporate citizenship or sustainable responsible business/ Responsible
Business) is a form of corporate self-regulation integrated into a
business model. CSR policy functions as a self-regulatory mechanism
whereby a business monitors and ensures its active compliance with the
spirit of the law, ethical standards and international norms. With some
models, a firm's implementation of CSR goes beyond compliance and
engages in "actions that appear to further some social good, beyond the
interests of the firm and that which is required by law." CSR aims to
embrace responsibility for corporate actions and to encourage a positive
impact on the environment and stakeholders including consumers,
employees, investors, communities, and others.

Business dictionary defines CSR as "A company’s sense of

responsibility towards the community and environment (both ecological
and social) in which it operates. Companies express this citizenship
(1) Through their waste and pollution reduction processes,
(2) By contributing educational and social programs and
(3) By earning adequate returns on the employed resources." A broader
definition expands from a focus on stakeholders to include philanthropy
and volunteering. Reasons why Sustainability Programs are good for
Industry Associations
 Help attract and retain members: Sustainability and CSR
programming increases the value and relevance of the association to
current and prospective members. It reduces the risk that members
will have their CSR and sustainability needs met by other
organizations or initiatives.
 Enhance innovation in the sector: Cost-effective pre-competitive
CSR and sustainability collaborations can result in industry
innovation, enabling the industry to improve its collective CSR
impacts while driving business and operational benefits.
 Build positive government and NGO relations: Associations that
increase their CSR or sustainability expertise are better positioned to
contribute positively to regulatory initiatives by government and other
agencies and to engage constructively with NGOs and other
stakeholders. Associations with voluntary industry CSR and
sustainability standards that exceed compliance requirements are able
to forestall government regulation.
 Help identify industry priorities: Many generic global CSR and
sustainability initiatives and standards are now available, and this in
turn can make priority-setting for members difficult. An industry
approach can assist member companies to develop an industry-
relevant model tailored to the sector’s most material risks and
opportunities.
Indian companies are now expected to discharge their stakeholder
responsibilities and societal obligations, along with their shareholder-
wealth maximization goal. Nearly all leading corporate in India are
involved in corporate social responsibility (CSR) programmes in areas
like education, health, livelihood creation, skill development, and
empowerment of weaker sections of the society. Notable efforts have
come from the Tata Group, Infosys, Bharti Enterprises, ITC Welcome
group, Indian Oil Corporation among others.

CSR ACTIVITIES OF COCA- COLA

Company Profile
The Coca-Cola Company is an American multinational beverage
corporation and manufacturer, retailer and marketer of non-alcoholic
beverage concentrates and syrups. The company is best known for its
flagship product Coca-Cola, invented in 1886 by pharmacist John Stith
Pemberton in Columbus, Georgia. The Coca-Cola formula and brand
was bought in 1889 by Asa Candler who incorporated The Coca-Cola
Company in 1892. Besides its namesake Coca Cola beverage, Coca-Cola
currently offers more than 500 brands in over 200 countries or territories
and serves over 1.7 billion servings each day.

Coca-Cola's Corporate Social Responsibility in India

With the accelerating pace of globalization and increasing competition,
it becomes inevitable for companies to have clearly defined business
practices with a sound focus on public interest. In India, the world's
largest beverage maker Coca-Cola Inc. (Coke) was engaged in a
number of community-focused CSR initiatives. These initiatives were
further accelerated since 2003 following the various allegations and
issues such as presence of pesticide residues in its beverages and water
resource contamination issues that the soft drink giant faced in India. To
address these issues and to rebuild its tarnished brand image in India,
Coke engaged itself in a number of environment-focused CSR
initiatives, like executing the eKo management system in 2003, under
which it preserved local water resources. It also adopted measures to
reduce water consumption in its production processes.
measures in India

Reason for doing CSR activities

The company came in for severe criticism from activists and
environmental experts who charged it with depleting groundwater
resources in the areas in which its bottling plants were located, thereby
affecting the livelihood of poor farmers, dumping toxic and hazardous
waste materials near its bottling facilities, and discharging waste into the
agricultural lands of farmers. Moreover, its allegedly unethical business
practices in developing countries led to it’s becoming one of the most
boycotted companies in the world. Notwithstanding the criticisms, the
company continued to champion various initiatives such as rainwater
harvesting, restoring groundwater resources, going in for sustainable
packaging and recycling, and serving the communities where it operated.
Coca-Cola became water neutral in India in 2009 as part of its global
strategy of achieving water neutrality. However, criticism against the
company refused to die down. Critics feel that Coca-Cola is spending
millions of dollars to project a 'green' and 'environment-friendly' image
of itself, while failing to make any change in its operations. They said
this was an attempt at green washing as Coca-Cola's business practices
in India had tarnished its brand image not only in India but also globally.
So, in order to overcome these criticisms Coca-Cola India implemented
its new CSR strategy in the country.

CSR CAMPAIGNS

 LIVE POSITIVELY CAMPAIGN

Coca-Cola has overhauled their image with the slogan "Live Positively"
to reflect their plans to ensure that all aspects of their business are
geared towards sustainability. The campaign, launched just ahead of the
Shanghai World Expo 2010, is a coordinated effort between Coca-Cola
and its three bottling partners in China, Swire Beverages Ltd, COFCO
Coca-Cola Beverages Ltd, Coca-Cola China Industries Limited and
individual bottler Zhuhai Coca-Cola Beverage Co Ltd. Coca-Cola's
sustainability efforts start with delivering a quality product to the
customer. The newly opened Global Innovation and Technology Center
in Shanghai creates products that are tailored to the preferences of
Chinese consumers. As part of this new campaign, Coca-Cola system
has introduced a range of programs in different areas of the business that
address healthy living, water resources, packaging, climate, community
and the work place. In China, all Coca-Cola bottling operations will
ensure that 100 percent of the waste water from its manufacturing
operations is treated so that it can support aquatic life if discharged
directly into nature. In addition, over 30 million yuan on water recovery
and treatment equipment has been invested in all Coca-Cola bottling
plants to improve water usage and management to reduce water
consumption. Packaging has been redesigned to help prevent waste. By
2015 Coca-Cola will improve its packaging efficiency by 7 percent
versus 2008 levels, equivalent to saving 55,000 metric tons of packaging
materials. Regarding energy conservation and climate protection, Coca-
Cola is committed to decrease its energy use and reduce the carbon
intensity of its manufacturing by 40-45 percent compared to 2004 by
2020. The company will also get more active on a local level. It plans to
introduce environmental, education, and active living programs that will
benefit more Chinese people. Coca-Cola plans to invest over 200
million yuan in this program by2012.

 RAINWATER HARVESTING
On January 20, 2009 SOS Children’s Villages of India, The Coca-Cola
Foundation and Coca Cola India announced a partnership to implement
water conservation projects for a better life for children. This
partnership will collaborate to ensure sustainable water resources by
undertaking rainwater harvesting (RWH) projects at 39 SOS locations
spread across the country. The partnership will also support creating or
improving the awareness on Water conservation and artificial recharge.
In the beginning of 2008, a pilot project was initiated in SOS Children’s
Village, Bawana, to collect rain water to replenish groundwater by using
funds from SOS-India budget. Coca-Cola India stepped in to fund this
project and helped SOS save funds from its budget for other use. The
success of the project in terms of professional implementation and
impact on quality of life of SOS children prompted The Coca-Cola
Foundation and Coca-Cola India to join hands with SOS for undertaking
RWH projects in the remaining39 SOS locations. Further, The Coca-
Cola Company in India has been recognized for its community programs
and environmental practices by prominent global organizations such as
the Red Cross and has won prestigious Indian environmental awards for
environmental practices. The rainwater harvesting technology it has
established at many locations (including the plants at Plachimadain
Kerala, Kaledera in Rajasthan and Varanassi in UttarPradesh).State
Government figures have confirmed that since a Coca-Cola plant has
been built, in some areas(including Kaladera in Rajasthan) groundwater
levels have shown lower levels of depletion than other areas and in some
areas.
Corporate Governance at Coca Cola:

The Coca Cola Company is perpetrated to very good corporate

governance. It promotes long-term interests of its shareholders; it braces
board and management accountability and constructs the trust of the
public on the company. The shareholders of the company elect the
Board and this election aims at the overall success and strengthening the
financial growth of the company. Board takes all the decisions related to
the company. The board of directors have framed the guideline to
effective governance.

•Sustain Dettol position as one of India's most valuable corporations

through world-class performance.
•Create growing value for the Indian economy and the Company's
stakeholders.

Corporate governance
Corporate governance is the combination of rules, processes or laws by
which businesses are operated, regulated or controlled.
Corporate Governance as defined by Dettol is a systemic process by
which companies are directed and controlled to enhance their wealth-
generating capacity. Dettol is of the firm belief that the governance
process being followed should ensure that these resources are used
optimally to meet the aspirations of its stakeholders and society. This is
further reflected in the deep commitment of the company to contribute to
the ‘Triple Bottom Line’, which is the development of the nation’s
economic, ecological and social resources.
The company believes in empowering the executive management. But
corporate governance ensures a system of checks and balances to
ensure that these powers that are bestowed upon the executive
management are used in a responsible manner so as to meet
shareholder and societal expectations. The core strengths of Dettol's
governance philosophy are trusteeship, transparency, empowerment
and accountability, control and ethical corporate citizenship. The
practice of each of these creates the right corporate culture that fulfils
the true purpose of Corporate Governance. Overall, the structure of
Dettol has high complexity because of horizontal differentiation within
the organization. The most visible evidence is that of specialization and
departmentation. Complexity also increases because of spatial
differentiation.
The Dettol Code of Conduct, as adopted by the Board of Directors, is
applicable to all Directors, senior management and employees of the
Company. This Code is derived from three interlinked fundamental
principles, viz. good corporate governance, good corporate citizenship
and exemplary personal conduct. The Code covers Dettol's commitment
to sustainable development, concern for occupational health, safety and
environment, a gender friendly workplace, transparency and auditability,
legal compliance, and the philosophy of leading by personal example.
Since non-adherence to the code is brought to the attention of the
immediate reporting authority, formalization is also there in Dettol.
Decision-making is decentralized, as the company believes in giving
executive freedom to the management to drive the enterprise forward
without undue restraints but this freedom of management should be
exercised within a framework of effective accountability

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a concept that suggests that it
is the responsibility of the corporations operating within society to
contribute towards economic, social and environmental development
that creates positive impact on society at large.
 Dettol Banega Swachh India Campaign (2015-16)
“Dettol Banega Swachh India” is a 5-year ambitious program to address
the rising need of hygiene and sanitation in India. Company has made a
commitment to invest a sum of INR 100 cr. towards this initiative,
which aim to: Drive behaviour change towards hand hygiene, through
numerous awareness initiatives such as the School Hand Wash Program
and Young Mother’s Program, Improve sanitation facilities by working
with NGO partners to identify areas across the country, to support the
development and maintenance of cleaner toilets.
Project Location: Pan India
 Disaster Relief:
Dettol is committed to help people when they need it the most and often
when a disaster strike. Here are a few examples:
Children’s Emergency Fund: Dettol, and its parent company RB,
partners with Save The Children globally, to provide support to children
in times of disaster worldwide. In 2007, the Children’s Emergency Fund
(CEF) was established to provide a rapid on-the-ground response to any
disaster.
Disaster relief efforts: Where disaster strikes, Dettol responds with
donations of free products and sometimes monetary donations to disaster
relief efforts. In an effort to support the families hit by floods in
Uttarakhand, it joined hands with Save the Children to further support
the ongoing relief and rehabilitation efforts in the region. The personal
health care product range from Dettol has been an integral part of
millions of households in the country for maintaining strong hygiene
levels for decades. In the wake of disaster in Uttarakhand, in partnership
with Save the Children Dettol stepped forward to help the homeless
victims by providing 50,000 packs of products such as Dettol Antiseptic
Liquid and Dettol Soap.
 School programme
Teaching school children healthy habits and correct hand washing
techniques. Dettol invests in many educational programmes around the
world teaching young school age children about healthy hygiene habits.
Behaviour change begins early and Dettol aims to create a healthy happy
world. Dettol passionately believe in the power of hygiene education, it
goes to the very core of who we are, because it helps protect children
from illness and promote better health for all the family.

 Young Mother’s Program

Dettol’s aim is to support new Mums, to help them keep their families
healthy and teach them how some small interventions can be hugely
health-giving and provide protection to all in their family.

ABOUT NGO
Mission Education is a national level program of Caveeshar Memorial
Trust (JAGRITI) which is committed to providing basic education and
healthcare to underprivileged children. Jagriti Memorial Trust believes
that whether you are addressing healthcare, poverty, population control,
unemployment or human rights, there's no better place to start than in the
corridors of education.  

Education is both the means as well as the end to a better life; means,
because it empowers an individual to earn his/her livelihood and the end
because it increases one's awareness on a range of issues – from
healthcare to appropriate social behavior to understanding one's rights,
and in the process evolve as a better citizen.  

Jagriti Memorial Trust educational initiatives include Pre-school [3-6

yrs.], Non-Formal Education [6-14 yrs. non-school going], Remedial
Education [6-14 yrs. school going] and Bridge Course [14-18 yrs. drop-
outs]. It works for education for needy children who are under difficult
circumstances, such as child labor, children of poorest of the parents,
children inflicted and affected with HIV/AIDS, street and runaway
children, children with rare disabilities, disaster struck children and slum
children. Special emphasis is given on girl education and women
education, so that they and their families get empowered. 
Jagriti for Education is a secular organization dedicated to change in
India by focusing on basic education in the belief that education is a
critical requisite for socio-economic change. In keeping with this focus,
our volunteers are involved with and support projects that are secular
and have an education-related component to them. The objectives of this
group are:

 To provide education to underprivileged children in India.

 To encourage the formation of various local groups across the
world to reach out to larger sections of the population.
 To support and cooperate with persons and groups already engaged
in similar activities.
 To raise the required human and other resources to achieve the
group objectives.
 To address, whenever possible, other issues affecting human life
such as health care, environment, socio-economic aspects and
women’s issues.

CORE VALUES

Jagriti for Education’s working is embedded in a set of core values

which guide us in all aspects of the organization.

1. SPIRIT OF VOLUNTEERISM

All chapters and volunteers of Jagriti for Education participate through

the spirit of volunteerism. It means that not a single person in any
chapter is paid a salary, stipend, honorarium or any form of financial
reimbursement. There is also no paid membership to be a Jagriti
volunteer. A Jagriti volunteer is an unpaid volunteer and participates in
the spirit of pure volunteerism through a local chapter. We believe that it
has been possible for many to participate as volunteers for many
reasons, but mainly because, first – most of the volunteers are
professionals; second – core values resonate with volunteers who do join
and third – because volunteer lives are enriched by being of service to
others.

2. NON – DISCRIMINATORY

Jagriti for Education does not discriminate in its membership or in its

selection of philanthropic project activity, on the basis of gender, race,
color, religion, age, disability, sexual orientation, lifestyle, and groups
protected by applicable state or federal discrimination laws.

3. MUTUAL RESPECT

Whenever there is any disagreement, everyone should respond in a

respectful manner, focusing on the issue rather than the individual.
Communicating in a respectful manner builds a constructive
environment to resolve conflicts.

4. NO PERSONAL BENEFIT

Every project that a chapter supports is stewarded by a project steward

from that chapter. Supporting or funding a community initiative, project
or person is not and should not be dependent on any personal benefit for
that or any Jagriti volunteer. At the same time, we recognize that many
good proposals are often referred by volunteers. In such situations, we
request that the volunteer who is in any way related to the project,
community initiative or person, bring that up for discussion at a chapter
other than their own local chapter. This helps us keep an ethical firewall
in our operations

OBJECTIVES OF THE ORGANISATION

 To provide education to underprivileged children in India.

 To encourage the formation of various local groups across the
world to reach out to larger sections of the population.
 To support and cooperate with persons and groups already engaged
in similar activities.
 To raise the required human and other resources to achieve the
group objectives.
 To provide opportunities to individuals living outside India who
wish to participate in its activities in India.
 To address, whenever possible, other issues affecting human life
such as health care, environment, socio-economic aspects and
women’s issues.

VISION
Work as a catalyst in bringing sustainable change in the lives of
underprivileged children, youth and women, with a life-cycle approach
of development.
Enable the civil society across the world to engage proactively in the
change process through the philosophy of civic driven change.
Adopt highest standards of governance to emerge as a leading
knowledge and technology driven, innovative and scalable international
development organization.

MISSION
Jagriti memorial trust is to empower underprivileged children, youth and
women through relevant education, innovative healthcare and market-
focused livelihood programs.
Jagriti memorial trust is to deploy best possible methodology and
technology for achieving ideal SROI (social return on investment), to
practice and promote good governance. To link business
competitiveness of the corporate with social development initiatives;
also to sensitize privileged children, youth and citizens in general to
promote Civic Driven Change.

BELIEF
Jagriti memorial trust believes that unless members of the civil society
are involved proactively in the process of development, sustainable
change will not happen. Believing in this principle of 'Civic Driven
Change', Jagriti memorial trust sensitives the civil society in order to
make them partners in its mission.

APPROACH

Jagriti memorial trust believes that education is both the means as well

as the end to a better life: the means because it empowers an individual
to earn his/her livelihood and the end because it increases one's
awareness on a range of issues - from healthcare to appropriate social
behavior to understanding one's rights - and in the process help him/her
evolve as a better citizen. Education is the most effective tool which
helps children build a strong foundation; enabling them to free
themselves from the vicious cycle of ignorance, poverty and disease. 

How they get fund

They fund their projects in a number of ways: individual donations,

corporate donations, sale of merchandise (T-shirts, calendars, mugs,
greeting cards, etc.), fundraising dinners, Indian classical music and
dance concerts, popular music concerts and many others. In the process,
we also promote Indian culture over here.
Some Jagriti chapters also work towards raising awareness in
appropriate forums about various issues affecting the people of India.
This awareness-raising is accomplished by organizing discussion series,
invited talks and study groups. Jagriti also acts as a network for various
grass-roots workers and volunteers and non-governmental organizations.
If you would like to find out more about us, our activities, and, if you
would like to participate and contribute to our efforts in any way, please
contact members of the chapter nearest you. We want you to be part of
the movement!

TASKS UNDERTAKEN

The purpose of the project was to improve access to basic education to

children through supporting the enrolment and retention of children
missing out of schools in the area.

THE MAIN TASKS WERE:

 Providing the students basic education i.e. (Teaching the under
privileged)
 Helping them with their school homework
 Making them aware of the general knowledge
 Engaging the students in co-curricular activities
 Listening to their personal problems and helping them out with the
same.