Name: Aadesh Sharma
Sec: A
BBA Semester1
Marketing essentials
examination
Executive Summary
This report contains detail study of interrelationships between different functional units of Ncell
Nepal with its marketing department and it will also discuss the application of 7ps in context of
Ncell Nepal Pvt. Ltd and in what ways it is different from its competitors. At last this report is
going to develop a basic marketing plan of the new product developed by Ncell.
Introduction
This report represents Ncell Nepal which is one of the most renowned telecommunication
companies in Nepal since 2004. It is the privately owned GSM mobile operator in Nepal. As the
market being developed, the company owners are recruiting a bunch of new marketing interns to
establish their company in current market period. Now these marketing interns have no any clue
about the operation of organization and its culture hence as an trainer of the company, the
authority has assigned me to train these new interns to help them understand the working
environment of the company and how the marketing department functions with other functional
units of the company.
Discussion
Before heading towards topic, lets discuss about Ncell Nepal
Introduction to Ncell
Ncell is a privately owned mobile network operator in Nepal. Ncell was the first private
company to operate public GSM services in Nepal, initially under Mero Mobile brand which
was re-branded to Ncell on 12 March 2010. Ncell broke the monopoly held by the then state-
owned, now public telecommunication company Nepal Telecom. On 12 April 2016, Ncell has
officially become a part of Axiata Group Berhad, a Malaysian telecommunications group. The
company is owned in 80% by Axiata Group Berhad. Ncell is the largest ISP in Nepal with a
subscriber base of more than 13 million users. Ncell has a slogan of “Ncell With you, always.”
Ncell had 10 million mobile subscribers in early 2013. The vision, mission and strategy of
Ncell are following:
Mission:
To provide network access and telecommunication services
Vision:
To contribute to a world with better opportunities
Strategy:
Solutions based on deep understanding
The major services offered by the Ncell:
Entertainment Messaging
Bonus Packs MMS
AfnaiDhun Short Number and Bulk SMS
Daily Packs SMS
Music and Fun SMS 2 Email
PRBT Voice SMS
Utilities Ncell loan
Balance Notify Me
Call Forwarding Video Call
Call Waiting Voice Mail
Conference Call Call Me
My5
Missed Call
Notification
Ncell Kosheli
Ncell provide services relating to the devices like iphone, Ncell connect and to buy the smart
phone. Ncell has new technologies and thoughts that attract many customers across Nepal which
leave behind other telecommunications in competitive market. However, People across Nepal
complain about the charges and taxes it takes. It organizes several IT related programmes, Sport-
tournaments and sale smartphones being a carrier. It is continuously making effort on its
promotional activities. It is very good at advertising. Recently, the company announced that it
will be launching 4G technology in the near future however the company looks forward to
imminently receiving the 4G/LTE spectrum from the Nepal Telecommunications Authority in
order to serve the community better.
