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Gantt

This document outlines a 5 week process to map store density and gather data on general trade (GTM) strategies from Marico and competitors. In the first 3 weeks, visits will be made to distributors, salesmen and area sales managers to collect data on GTM models and qualitative information. Weeks 4-5 involve analyzing the data, identifying gaps, and making recommendations to improve Marico's GTM strategy.

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Vamsi Krishna
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34 views1 page

Gantt

This document outlines a 5 week process to map store density and gather data on general trade (GTM) strategies from Marico and competitors. In the first 3 weeks, visits will be made to distributors, salesmen and area sales managers to collect data on GTM models and qualitative information. Weeks 4-5 involve analyzing the data, identifying gaps, and making recommendations to improve Marico's GTM strategy.

Uploaded by

Vamsi Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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# Time in Weeks 1 2 3 4 5

1 Store Density Mapping(including DT store visits)

2 Distributor and salesmen visit for Marico’s GTM strategy


Distributor and salesmen visit for competitors’ GTM
3 strategy

MID REVIEW
Interaction with ASMs of competitor companies to gain
1 GTM model for DT stores and other qualitative data

2 Analysis of data and gap identification

3 Recommendations for GTM strategy

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