Topic "Mass Media" 8 Form Test 1 (Newspapers and Magazines)
Topic "Mass Media" 8 Form Test 1 (Newspapers and Magazines)
Section I. Reading (10 marks) Read the text and do the exercise.
Mass Media
The mass media play an important part in our lives. Newspapers, radio and especially TV inform us of what is going on in
this world and give us wonderful possibilities for education and entertainment. They also influence the way we see the
world and shape our views.
Of course, not all newspapers and TV programmes report the events objectively, but serious journalists and TV reporters
try to be fair and provide us with reliable information.
It is true that the world today is full of dramatic events and most news seems to be bad news. But people aren’t interested
in ordinary events. That is why there are so many programmes and articles about natural disasters, plane crashes, wars,
murders and robberies. Good news doesn’t usually make headlines. Bad news does.
Some people say that journalists are given too much freedom. They often intrude on people’s private lives. They follow
celebrities and print sensational stories about them which are untrue or half-true. They take photos of them in their most
intimate moments. The question is - should this be allowed?
The main source of news for millions of people is television. People like TV news because they can see everything with
their own eyes. And that’s an important advantage. Seeing, as we know, is believing. Besides, it’s much more difficult for
politicians to lie in front of the cameras than on the pages of newspapers.
Still, many people prefer the radio. It’s good to listen to in the car, or in the open air, or when you do something about the
house.
Newspapers don’t react to events as quickly as TV, but they usually provide us with extra detail, comment and
background information.
The Internet has recently become another important source of information. Its main advantage is that news appears on the
screen as soon as things happen in real life and you don’t have to wait for news time on TV.
Exercise. Complete the sentences using one of three choices, marked A,B,C.
1) The term the mass media in English refers basically to........
A) TV and radio .
B) the newspapers , magazines, television, video and radio.
C) the newspaper, television and radio.
2) If a person wants......he reads newspapers and watches TV programmes.
A) to have an interview with somebody
B) to overcome fear
C) to be well-informed
3) Good and serious journalists and reporters provide people with.....
A) reliable information
B) gossips
C) advertisements
4) A commentator is a person who.....
A) gives interviews to journalists
B) gives news or events on radio or TV
C) prepares newspapers for publication
5) People are interested in.......
A) ordinary events that happen every day
B) current events, different reports and interviews and natural disasters.
C) VIP’s private lives.
6) How do paparazzi earn their living?
A) They ask celebrities a lot of questions and then make a film about them.
B) They follow celebrities, write sensational stories about them and take photos of them in their most intimate
moments.
C) They meet very important people and ask them to take part in their performances.
7) The main source of news for millions of people is.......
A) television B) magazines C) video
8) People like watching TV news more than listening news on the radio because......
A) TV programmes report the events more objectively than radio programmes
B) Seeing is believing
C) most radio news is bad news
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Part 1. Vocabulary. Explain the meaning of each phrase in other words: in every sentence one word or phrase is
underlined. From the three choices given (a,b,c), you should choose the one, which can be substituted for the
underlined word or phrase without changing the meaning of the sentence.
11) While Diana was watching her favourite TV programme the telephone.......
A) had rung B) rang C) was rung
12) By the time we get home, the film..........
A) will have started B) is going to start C) will start
13) If I were you, I........this magazine.
A) will buy B) would buy C) would have bought
14) This newsstand is......the library.
A) across B) opposite
15) My radio, which isn’t very old , has suddenly stopped......
A) working B) to work
Section I. Reading (10 marks). Tony James is a newspaper reporter. Read his notes about the Pope’s visit.
Friday , Feb.12th
afternoon landed at Lagos airport, Nigeria; little girl welcomed him with flowers; crowd sang,
danced and beat on drums
evening met the President; listened to welcome speech; addressed President and Government
Saturday, Feb.13th
morning left Lagos and flew to Eastern Nigeria; 1 million people made long journeys to see him
afternoon drove to the country; blessed the people in an open air Mass; stayed 1 day
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Read the text from Tony’s report. Fill in the gaps with suitable words.
Part 1. Vocabulary. What do we know about newspapers? Match the words with their meanings.
19) After reading the front page I always turn to the sports page to find out the...... football results.
A) latest B) last C) later
20) He always read his horoscope every morning to find out what ......... to happen to him that day.
A) will B) was going C) is going
Section III. Writing ( 10 marks) . You are talking to your partner about reading newspapers and magazines. Fill in
your partner’s questions to complete the conversation.
Section I. Reading ( 10 marks). Read the text and then find the information to complete the sentences.
Many people worry about the effect of television on family life in the United States. They say that people spend too much
time watching television and that this takes away from more important activities - reading, exercising, talking to family
and friends. But is this really true?
People in the United States do spend a lot of time in front of their television sets. About 98% of American homes have at
least one TV set. In the average home, the TV is on more than six hours a day. But how mush attention do people pay to
the programs? And do people who watch TV really spend less time on other free-time activities?
Recently, some researches in New York City tried to find the answers to these questions. They telephoned more than a
thousand people all over the United States. They asked them questions about how they spend their free time.
The researches were not surprised to learn that watching TV is the most popular free-time activity in the United States.
More than 70% of Americans say that they watch TV every day. The second most popular activity is reading the
newspaper. Listening to music at home is third. Talking on the phone to friends and relatives is fourth. Exercising or
jogging is fifth.
It is true that many people turn of the TV every day, but does that mean that they watch it very much? Six out of ten
people said that when the TV is on, they seldom pay attention to it. During a typical television program, people may eat
dinner, do housework, read a newspaper or magazine, or talk or read to their children. The TV becomes «background
music». Surprisingly, television does not seem to take time away from free-time activities at home. In fact, people who
frequently watch TV read to their children and talk to their families as much as people who seldom watch TV.
The researchers learned that in some ways Americans are very traditional. Teenagers and single people may be interested
in activities and excitement outside the home, but eight out of ten Americans like to spend their free time at home in the
company of family and friends.
Exercise 1. Comprehension. Decide if the statements below are true(T) or false (F) or you don’t know(DK).
Exercise 2. Find the information from the text to complete the sentences.
11) Many people think that television is bad for family life because TV takes time away from.......
12) Some researchers from New York City tried to find the answer to the question: How much attention .............?
13) Researchers telephoned exactly .....people.
14) What do people often do while the TV is on? They............
15) What did the researchers learn about Americans? They learned that in some ways........
Exercise 3. Language. Match the underlined pronouns(16-20) with the words they refer to.
Many people worry about the effects of television on family life people
in the United States. They (16) say that people spend too much people all over the United States
time watching television and that this (17) takes away from more researchers in New York City
important activities-reading, exercising, talking to family and watching television
friends. People in the USA spend a lot of time in front of their people in the USA
TV sets. But how much attention do they (18) pay to the people in Russia
programs that they watch? And do they spend less time on other listening to music
free-time activities? talking to their children
Recently, some researchers in New York City tried to find the
answers to these questions. They (19) phoned many people all
over the United States. They asked them (20) questions about
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Exercise 4. Vocabulary. Match the underlined word in each sentence(21-25) with the definition from the list in the box.
21) Many parents worry about the number of hours that their a) things to do
children spend watching television. b) think about problems ; feel
22) Running and swimming are physical activities. Reading troubled or anxious
and playing chess are mental activities. c) related to customs and
23) Researchers have many ways to find out facts. beliefs that come from the
24) Were you surprised to learn that almost every American past
family has a TV set, or did you already know it? d) having feelings caused by
25) Many people are losing their traditional ways. They don’t something you didn’t expect
wear the same type of clothing or eat the same foods that their e) people who want to learn
grandparents did. new facts or information
Part 2. Vocabulary and Grammar. Fill in the words from the box to complete the text.
Some people believe that effects of television on our lives are negative. They anything
say that television is (6).....dangerous for children. Many children watch it for becomes
more hours (7).......day than they do (8)..........else. Some children begin dependent
(9).....queer ideas of reality from the violence on many (10)..... They may dependence
believe that there is nothing strange about fights and killings. In some countries each
a child (11).......several thousand murders on TV before he or she is twelve especially
years old. makes
Another serious problem is addiction to television. It is similar to drug or programmes
alcohol (12)..... screen
Many people begin to feel closer to actors on the (13).......... than to real people something
in their lives. To some people television (14)...... more real than reality and to get
(15)..........their own lives seem boring views
Section III. Writing. Write a «for and against» composition about television (120-150 words).
Use the plan:
General statement of the problem/ current situation
Points for
Points against
Conclusion /weighing up the points outlined and coming to some decision
Advertisements are all around us, not just on TV, radio and in the press, but also at sports grounds, in shop windows, and
on posters, carrier bags, badges, T-shirts, buses, hot air balloons. Whether we like it or not, advertising is a powerful
force, and all countries have rules about what is acceptable advertising.
In parts of Europe, naked women are common in advertisements, but not it Britain and the USA. In some countries of
Islam, it is illegal to use photos of women - only line drawings are acceptable. So different countries advertise the same
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product in different ways. The campaign for Impulse body perfume showed a man who bought flowers for a woman he
had never met before because she was wearing Impulse. In France, the women was naked on a beach; in Britain, a
romantic relationship was suggested; in Japan, the meeting was respectable and restrained; in the Arab countries, no
version was acceptable and the advertising campaign was dropped.
Britain, like many countries, has strict rules controlling advertisements for alcohol. For example, people shown drinking
must clearly be 25 or over, and the ads must not suggest that a particular drink offers the key to success in personal
relationships, or that it will make you more attractive or popular. Spirits cannot be advertised on TV in Britain.; in other
countries, such as Norway, alcohol cannot advertised at all.
Advertisements are supposed to be truthful, so advertisers avoid saying their product is the best; they usually say it is
«better». So the slogan for British Airways promises «We’ll take more care of you», and Polaroid encourages you to use
their camera and film to «Make life more colourful». The message behind most advertisements is «This product will
change you life» - by making you richer, healthier, happier, more attractive, more popular, more efficient, more
successful. Do you believe the message? Has a product ever changed your life?
Exercise 1. Comprehension. Decide if the statements below are true(T) or false (F) or you don’t know(DK).
Exercise 2. Find the information from the text to complete the sentences.
Exercise 3. Vocabulary. Match the underlined word in each sentence(16-20) with the definition from the list in the box.
16) In some countries of Islam, it is illegal to use photos of a) body perfume
women-only line drawings are acceptable. b) respectable
17) Men can’t help acting on Impulse. c) against the law
18) In the Arab countries, no version was acceptable and the d) working well and quickly
advertising campaign was dropped. e) true to the facts
19) ‘This product will change your life’- by making you f) lost or failed
richer, happier, more efficient and more successful.
20) Advertisements are supposed to be truthful.
Part 1. Vocabulary. Match the words with the close meaning in the box.
advertisement? Well, the makers of Choco Bars paid a lot of money to have Gabriel eat one of their bars and not some
other .........(8-brand/ mark). It is a new way to advertise, called ‘product placement’; the advertising people like it because
we don’t see it as an advertisement . After all, their job is to get us to buy things . How do they .........( 9-persuade/ offer)
us?
One way is to get someone famous to say they use or like a ........(10- production/product) . Choco Bars used a film-star,
Dentacreme uses a pop star , Samia. The slogan in the advertisement is a line from one of her songs, so when you hear
the song you think of Dentacreme . There is a ......(11- topic/ message ) in all advertisements, and in this one it is: if
you ......(12- will buy/ bought ) their product you would use same toothpaste as Samia, a beautiful, exciting pop-star.
Some advertisements use ......( 13- an expert/ specialist) , someone who knows about the product, and someone we
recognise. In the Tube Bikes advertisement we see Sean Elliott, the champion cyclist. This time the message is, he knows
about bicycles, you can trust him, so buy a Tube Bike and become a champion.
You don’t have to be famous to be in an advertisement. Some ads are saying ‘everybody ........ (14-like/ likes) this, you
must like it too’.
Other advertisers know that you don’t want to be like everybody ......(15-else/ also).You want something that is just for
a ...... (16- little/few) people.
Some advertisements use romance to persuade you, like Stratton jeans, and many cigarette companies. If you ......( 17-
wear/wore) Stratton jeans, they suggest, somebody would love you.
Advertising is widely used in newspapers, on radio and television, in the forms of various exhibitions and numerous
booklets. But good quality products don’t need ..... (18- to have advertised/to be advertised). The more copies are
sold, ......(19- very/ the more) attractive the paper becomes for the advertisers. Advertising is just praising of this or that
thing or company, showing its advantages . An advertisement gives detailed .........(20- information / informations) about
the name of the company , its services, the advantages of these services, the prices, the address.
Section III. Writing. You are asked to write an advertisement( 120-150 words) about your school. It will be made for
the parents of children, who are going to the 1st grade.
Test 6. (Computers)
50 years ago, people hadn’t even heard of computers, and today we cannot imagine life without them. Nearly everything
we do in the modern world is helped , or even controlled by computers because they are more efficient than human
beings. They have much better memories and they can store much information.
Computer technology is the fastest-growing industry in the world. The first computer was the size of a minibus and
weighed a ton. Today, its job can be done by a chip the size of a pin head. And revolution is still going on.
Very soon we’ll have computers that we’ll wear on our wrists or even in our glasses and earrings. Such wearable
computers are being developed in the USA.
Japan’s biggest mobile-phone company has just released its cleverest product so far, the i-mode, a mobile phone that
allows you to surf the Internet as the as make calls. People are already using the phone to check the news head lines,
follow the stock -market and download the latest jokes. Soon they will be able to buy cinema tickets and manage their
bank accounts.
The next generation of computers will be will be to talk and even think for themselves. They will contain electronic
«neural networks». Of course, they’ll be still a lot simpler than human brains, but it will be a great step forward. Such
computers will help to diagnose illnesses, find minerals, understand and control the world’s money markets, identify
criminals and control space travel.
Computer revolution is changing our life and our language, too. We are constantly making up new words or giving new
meanings to old ones. Most of computer terms are born in Silicon Valley (not far from San Francisco), the world’s top
computer-science centre.
Exercise 1. Comprehension. Decide if the statements below are true(T) or false (F) .
9) What can you use the Internet for? A) to delete a file from your computer
B) to help you find information and communicate with people
C) to make your computer work faster
10) If you use the Internet, you need...... A) a computer and a phone line
B) a TV set and a computer
C) a radio, a telephone line and a computer
Section II. English Usage. Decide which answer A,B or C best fits each space.
Section III. Writing. Write a «for and against» composition about computers (120-140 words).
Use the plan:
General statement of the problem/ current situation
Points for
Points against
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1. There are different ways of learning about the world: through the mass media, books, traveling, visiting
museums, meeting other people, etc. Which ways do you prefer to learn about the world?
There are a lot of different ways of getting new information. In the past the only way to learn about the world was
travelling. The first travellers were explorers who wanted to discover new lands. Nowadays, millions of people travel
around the world either for pleasure or on business.
But to travel around the world you need a lot of money. That is why the main source of information for millions of people
is mass media. Mass media includes newspapers and magazines, advertising , radio and television.
Television is a reflection of the modern world. It gives you an opportunity to travel all over the world, to see different
people, and learn about their customs and traditions. Television keeps you informed about the rest of the world. When
you need immediate information about the latest world events, you switch the TV on. There are always a great variety of
programmes on TV: current affairs programmes and documentaries, plays and feature films, talks shows and TV games.
A lot of people like TV news because they can see everything with their own eyes. Besides , TV has the power to educate
and broaden our minds.
Some people think that the only way to be in the know of everything is to read newspapers and magazines. If you get on a
bus or catch a train during the morning and evening “rush hours”, when most people travel to and from work, you’ll see a
lot of people with their heads in a newspaper or a magazine. Newspapers are packed with the latest news, information,
fashion and facts. They cater to a variety of political views, interests and levels of education. Papers are generally divided
into “quality papers”, or broadsheets, and “popular papers” that are half the size of broadsheets. “ Quality papers” are
serious, with long, informative articles; while “popular papers” , known as “tabloids” , have a more sensational
reporting style and contain more human interest stories than news. The two most popular British daily newspapers, The
Sun and The Daily Mirror , are both tabloids. Tabloids sell more copies than broadsheets.
In Russia we also have these two types of newspapers. For example, Izvestiya or Kommersant are broadsheets. They
contain political, business and cultural information. Such tabloids as Megapolis-Express and Express Gazeta contain the
latest gossip, sensations and crossword puzzles. People choose a paper according to their tastes and preferences.
Though newspapers don’t react to events as quickly as TV, they usually provide us with extra details, commentaries and
background information.
There are also a lot of magazines and other periodicals. Whatever your interest , there is likely to be a magazine about it-
from sport, cookery, and farming, to religion, computers, cinema and more. Young people below the age of 18 do not buy
newspapers; but they do buy magazines. Girls enjoy magazines about pop music, clothes, fashion and make-up; whereas
boys prefer to read about sport, cars and computers. As far as I am interested in fashions I enjoy reading Yes . It is a
monthly magazine for girls containing the latest information about our favourite pop, film and soap stars, brilliant
fashions and beauty, sports and romance. It approaches interesting subjects with intelligence and good humour. Besides,
there is a lot of useful advice on various areas of life.
Still, many people prefer the radio. It’s good to listen to the radio in a car, or in the open air, or when you do something
about the house. Listeners can tune into all kinds of stations: pop or classical music, news, sport or foreign radio stations.
People can often call in and ask questions about everything from cooking or car repair to politics or health. Callers often
get a chance to give their opinions on the air. Besides, radio has fresher news than newspapers. They inform every half
hour.
The Internet has recently become another important source of information. It is a computer system that allows millions of
people around the world to receive and exchange information about almost everything. The main use of the Internet is to
find information-for your schoolwork or job, or just to find out more about your hobbies, sports or current events. All the
latest information is available to you in your home, at any hour of the day and night. It’s much faster and easier to surf the
net in search of information from all over the world than to travel to libraries in dozens of countries.
However, the real world of the Internet may not be as perfect as it seems. With so much information available , finding
what you want can take you hours.
With so many modern forms of finding information , such as radio, TV and the Internet, people read fewer books,
newspapers and magazines. Nowadays, most people consider television their most important source of information. In my
opinion, we can’t say exactly which source of information is the best. It depends on what kind of information you need.
Questions:
1) How do you get information about the world?
2) What is the role of mass media in the life of modern society?
3) Do you think TV programmes can help you to learn at school? In what way?
4) What kind of TV programmes do you enjoy watching ? Give your reasons.
5) What sort of information do you get from newspapers and magazines?
6) What are the main types of newspapers in Great Britain / Russia?
7) What newspapers and magazines do you read? What kind of articles do you prefer?
8) Do you like listening to the radio? Why?
9) Do you use the Internet? Do you think the Internet is useful?
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It goes without saying that television plays a very important part in people’s lives. It’s a wonderful source of information
and one of the best ways to spend free time and not to feel bored. Television viewing is by far the most popular leisure
pastime. TV channels show a great variety of programmes: documentaries and current affairs programmes, feature films
and comedies, soaps and police series, concerts and talk shows. There are four main TV channels in Britain: BBC 1,
BBC2 , ITV and Channel 4. BBC 1 and BBC 2 , the state channels, do not show adverts. ITV and Channel 4, the
independent channels, show adverts. BBC 1 and ITV tend to televise popular programmes: sports programmes, recent
films, news, game shows, children’s programmes and soaps. BBC 2 and Channel 4 show programmes which usually
attract much smaller audiences: TV plays, classical concerts, foreign films and programmes for minority groups.
Russian television has between 15-20 channels, which show all kinds of programmes: news and sports programmes, talk
shows and quizzes, documentaries and feature films, soaps and police series, comedies and concerts.
Thanks to satellites, TV viewers can increase their options and watch TV from different countries.
Television is a reflection of the modern world. It gives you an opportunity to travel all over the world, to see different
people, and learn about their customs and traditions. Television keeps you informed about the rest of the world. And of
course, it helps you to escape from everyday problems.
A lot of people usually relax watching soaps- TV serials which dramatise their characters’ daily life. Their story lines are
entertaining, but often unbelievable. I don’t think that they show life realistically; but to many people, the characters in
the weekly TV serial shows have become more important than real people.
As for me, I prefer watching different quiz shows. That’s why my favourite TV programme is “Who wants to be a
millionaire?” It is shown twice a week, and lasts about an hour. The programme is hosted by Maxim Galkin. It is a game
show where the player is asked different questions. If the answers are correct, the participant gets a lot of money. But if he
is wrong, he loses everything. I particularly enjoy watching this programme, because the questions are always very
interesting and they help me to expand my outlook. I find this programme clever and informative and try not to miss it.
Of course, not everything shown on TV is made in good taste. There are badly-written programmes which contain bad
language and violence. The strange thing is that neither politicians nor producers like to admit that watching violence on
TV leads to greater violence on the streets.
Many people admit that the quality of television could be better. They would prefer to see fewer soap operas and crime
series, and more history, drama and science. One reason for the poor quality of programmes is advertising. Not all people
like watching commercials. They find ads silly and boring. As for me, I don’t take advertising seriously. On the one
hand, advertisements help people choose the best products and get the best value for their money. But on the other hand,
they show life unrealistically and give false information. Besides, in adverts all people seem to be happy consumers, all
kids seem to be healthy and well off. But this is not true at all. What is more, I find it very annoying when a film stops at
the most interesting moment. Nevertheless, I am not against commercials on TV, because television companies earn their
money from advertising.
Another thing I would like to complain about is the amount of smoking ,drinking , violence and sex in the films that are
shown on TV. Smoking and drinking is often shown as very “cool” things to do- making young people much more
likely to copy what they see, and take up smoking and drinking themselves.
Some people say that television is a terrible waste of time. Of course, there are TV addicts who can’t drag themselves
away from the box. They watch TV for hours without choosing programmes, and spend time in front of television which
they could spend talking to their friends and family. In this case , television makes them really waste time. But on the
contrary, if we watch TV for an hour a day, to find out what is happening in the world or to relax, then television is really
useful.
In short, television has its good points. Many of the broadcast programmes are educational and can help with schoolwork.
A good soap opera or a comedy is a source of relaxation for many people. Television also provides jobs for thousands of
people. So I think it is not the TV itself which is to blame for the bad effects it has, but the fact that people do not know
how to make the best use of it.
Questions:
1) Why is watching TV one of the most popular leisure activities?
2) Do you like watching TV? How often do you watch it?
3) What are your favourite channels? Why?
4) What are the channels/programmes your family likes to watch?
5) Do you agree that television has the power to educate? Why?
6) What do you think of advertising on TV?
7) Do you think watching TV is one of the best ways to spend free time?
8) What do British / Russian TV channels offer their viewers?
9) Which British TV channel /programme would you like to watch?
10) Which Russian TV programmes would you recommend to your foreign friends? Why?