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Influencers and Instagram (7.1) : #1: Identify Potential Social Media Influencers

The document provides tips for using Instagram effectively for business purposes. It discusses how to identify and evaluate potential social media influencers, including categorizing them by follower size and measuring their engagement. It also outlines how to reach out to influencers to pitch partnerships. The document then reviews best practices for collaborating on campaign execution and different types of sponsored posts. Additional sections cover how to set up a free business profile, top post ideas, and key Instagram marketing features to utilize, such as hashtags, stories, live videos, and ads. Lastly, it examines how the Instagram algorithm works, prioritizing fresh, engaging content in the first 30 minutes and rewarding consistent posting.

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juan
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73 views3 pages

Influencers and Instagram (7.1) : #1: Identify Potential Social Media Influencers

The document provides tips for using Instagram effectively for business purposes. It discusses how to identify and evaluate potential social media influencers, including categorizing them by follower size and measuring their engagement. It also outlines how to reach out to influencers to pitch partnerships. The document then reviews best practices for collaborating on campaign execution and different types of sponsored posts. Additional sections cover how to set up a free business profile, top post ideas, and key Instagram marketing features to utilize, such as hashtags, stories, live videos, and ads. Lastly, it examines how the Instagram algorithm works, prioritizing fresh, engaging content in the first 30 minutes and rewarding consistent posting.

Uploaded by

juan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Influencers and Instagram (7.

1)
Click ‘Enable Editing’ to begin editing this document .

1 "How to Evaluate and Partner with Social Media Influencers"

#1: Identify Potential Social Media Influencers


What are the three ways to categorize influencers by size?

1. 2. 3.

What is another suggested way to categorize influencers?

To find influencers, you can do a manual search on Google. What does the article recommend you type into Google
to research top blogs in your nice?

 “niche keyword + blog”  “top blogs”  “influencer tools”

Skip to Social Listening and Monitoring Tools. What can you do with these tools?

#2: Evaluate Potential Social Media Influencers for Fit


This step is about researching the followers to see who influences the same audience you want to reach
(relevancy.) You also want to make sure they are influential. Here’s how you measure influence:

“Ideally, an influencer will not only get a lot of _____________ , but also plenty of
_______________ and _______________.

#3: Reach Out to Social Media Influencers to Pitch a Partnership


Famebit is a platform that connects marketers with influencers. How does it work?

You can also just email influencers directly to ask them to help promote your product. Before you do,
though, it’s a good idea to build a social connection with them first. What are three ways to do this?
1. 2. 3.

#4: Collaborate on Campaign Execution


True or false? It’s a good idea to dictate how an influencer should promote your product.
O True O False

You can always help determine the campaign type. What are some options the text mentions? Click all that apply.

 Product reviews  Sponsored posts  Q&As  Giveaways and contents

1
2 "Here’s What to Post on Instagram: 21 Top Post Ideas & Examples"

Your Instagram posts should do one of four things:

1. 2. 3. 4.

Write down the title of his ideas here. I.e. “Behind the scenes, current event, co-campaign…” There are
the first three for you. 😊

How to set up a Free Business Profile on Instagram

What percentage of people say they discover new products on Instagram?

 40%  50%  60%  70%

Is an Instagram busines profile free?  Yes  No

Why would you want a business account instead of just a personal account? You get insights about your
_______________, __________________ and __________________.

Scroll down to the “Enhance your creative” section. What do the following features enable you to do?

Boomerang:

Hyperlapse:

Layout:

2
3 "Instagram Marketing: 4 Features You Should Be Using [Examples]"

Powerful hashtags
There are two types of hashtags. List the type next to it’s brief description below:
Company specific:
Topic or theme specific:

TIP: Instagram limits users to ______hashtags per post.


Coming up with your branded hashtag may be easy. What community hashtags should you use?
How do you generate or find effective community hashtags? List 3 of the 5 tools mentioned:

Dynamic Stories
Stories get more attention on Instagram because they go to the top of user feeds. They used to only last
for 24 hours, but what option did Instagram add last year so they last longer?

Skillful Instagram Live


True or false? You can do an Instagram live video with just one follower or a group of followers.
O True O False

Adaptable Instagram Ads


True or false? Instagram ads are easy to spot. They stand out from other posts that are not sponsored.
O True O False

"This is How the Instagram Algorithm Works in 2020"

What is a social media algorithm?


https://promorepublic.com/en/blog/glossary/what-is-social-media-algorithm/

Find the infographic that looks like this (image to the left) and answer the following questions:
1. Are photos and videos prioritized equally? O Yes O No
2. Does the algorithm change? O Yes O No
3. Does a comment have to be a certain length to count as an engagement? O Yes O
No
4. Are personal accounts more important that other types of accounts? O Yes O No
5. Do the first 30minutes determine ranking? O Yes O No

P.S. If you watch the video, start at 1:45 to skip the long introduction!

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