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Public Relations Can Be Considered in Many Different Ways. One of Them It Is The Definition of

Public relations can be defined as a planned and continuous effort to develop and maintain goodwill and mutual understanding between an organization and its audiences. Propaganda involves the large-scale use of publicity and advertising to promote ideas, causes, or political candidates. Campaigns consist of coordinated publicity efforts through multiple media channels aimed at specific targets and objectives, such as electing a candidate. Lobbying involves exerting measured influence and pressure by a group to win the support of other groups. Special events are planned activities like press conferences, exhibits, and fundraisers used to promote an organization.

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30 views2 pages

Public Relations Can Be Considered in Many Different Ways. One of Them It Is The Definition of

Public relations can be defined as a planned and continuous effort to develop and maintain goodwill and mutual understanding between an organization and its audiences. Propaganda involves the large-scale use of publicity and advertising to promote ideas, causes, or political candidates. Campaigns consist of coordinated publicity efforts through multiple media channels aimed at specific targets and objectives, such as electing a candidate. Lobbying involves exerting measured influence and pressure by a group to win the support of other groups. Special events are planned activities like press conferences, exhibits, and fundraisers used to promote an organization.

Uploaded by

19mack19
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Public relations can be considered in many different ways.

One of them it is the definition of


Institute of Public Relations (1987), quoted by Sam Black: “Practical activity of the public
relations it is planned and continuous effort to develop and maintain a good business reputation
and mutual understanding between the institution and the recipients of its activities”

Propaganda: Propaganda is the manipulation of symbols to transmit accepted attitudes and skills. It
describes political application of publicity and advertising, also on a large scale, to the end of selling an
idea cause or candidate or all three.

Campaigns: These consist of concerted, single-purpose publicity programme, usually on a more or less
elaborate scale, employing coordinated publicity through a variety of media, aimed, at a number of
targets, but focussed on specific objectives. A campaign objective may be the election of a candidate,
the promotion of political cause or issue, the reaching of a sales goal, or the raising of a quota of funds.
Lobbying: It entails the exertion of influence, smooth and measured pressure on other, exercise of
persuasion cum-pressure. In essence, it means a group putting its points of view forward in an attempt
to win the other groups support.

Special events: Arranging and managing press conferences, convention exhibits, open houses,
anniversary celebrations, fund-raising events, special observances, contests, and award programmes.
References

Newsom, D. et al (2010). This is PR: The Realities of Public Relations. (10th Ed). USA:
Wadsworth Publishing.

Skinner et al (2007). Handbook of Public Relations. (8th Ed). Cape Town, South Africa: Oxford
University Press Southern Africa.

Black, S. (2003). Public relations. Oficyna Ekonomiczna, Kraków, wydanie IV.

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