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Destination Marketing Strategies To Be The Next Big Thing

Hotel owners should focus on destination marketing rather than just property marketing. Destination marketing will help revive both the hotel business and local tourism by attracting travelers looking for nearby getaways during the pandemic. Popular short-drive destinations around major cities like Rishikesh, Jaipur, and Pondicherry will be the first choices for travelers wanting escapes from isolation. Destination marketing done by hotels can create a desire to travel again among millennials and ultimately bring business back to the hotels.

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Rik Richie
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63 views1 page

Destination Marketing Strategies To Be The Next Big Thing

Hotel owners should focus on destination marketing rather than just property marketing. Destination marketing will help revive both the hotel business and local tourism by attracting travelers looking for nearby getaways during the pandemic. Popular short-drive destinations around major cities like Rishikesh, Jaipur, and Pondicherry will be the first choices for travelers wanting escapes from isolation. Destination marketing done by hotels can create a desire to travel again among millennials and ultimately bring business back to the hotels.

Uploaded by

Rik Richie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Destination Marketing Strategies To Be The

Next Big Thing


India’s tourism industry is expected to regain its momentum from the current quarter
with staycations and weekend getaways to gain prominence as travelers are still not
comfortable taking flights or other public transport for their vacation plans. The
travelers are looking at destinations that are at 2-4 hours of driving distance which
they can easily access by their vehicles.

What should the hotel owners/operators do?

To capture the rising need for staycations and weekend getaways, hotel
owners/operators should focus on destination marketing as their revised marketing
strategy. Promoting a destination will not only help the hotel regain its business but
will also revive the tourism ecosystem of that destination.

Why Destination marketing is more important than marketing your property?

In the current scenario, when the tourism industry is suffering the maximum due to
the outbreak of the pandemic, travelers who are stuck within the four walls of their
homes will not be attracted to the property that you have no matter how attractive
your property is. It is the destination that will attract tourists back and ultimately the
business will restart for your property as well.

The few most popular destinations around the top metro cities Delhi, Mumbai,
Chennai, and Kolkata are Rishikesh, Jaipur, Lonavla/Khandala, Alibaug, Pondicherry,
Coorg, Digha, Sunderbans, Junput, etc. These destinations will be the first ones on the
list of travelers who are planning to take short breaks and escape from the isolations in
which they are for more than 150 days now.

Destination marketing done by the hotel owners/operators will create the urge to
travel again within the millennial population of our country and it will ultimately bring
the business to the hotel also.

“Destination Marketing using digital platforms/social media will help target the right
audience and hit the right sentiment”

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