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Defination Difference Entrepreneurial & Traditional Marketing

Entrepreneurial marketing is defined as proactively identifying and exploiting opportunities to acquire and retain profitable customers through innovative approaches to risk management, resource leveraging, and value creation. It is a process of co-producing and co-consuming products and lifestyles with customers. Entrepreneurial marketing differs from traditional marketing in that it starts with an idea and then finds a market, uses a bottom-up strategic approach, and prefers direct customer contact, while traditional marketing is customer-oriented, uses a top-down approach, and fits within the traditional 4 P's framework.

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Mahar Kamran Ashiq
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214 views5 pages

Defination Difference Entrepreneurial & Traditional Marketing

Entrepreneurial marketing is defined as proactively identifying and exploiting opportunities to acquire and retain profitable customers through innovative approaches to risk management, resource leveraging, and value creation. It is a process of co-producing and co-consuming products and lifestyles with customers. Entrepreneurial marketing differs from traditional marketing in that it starts with an idea and then finds a market, uses a bottom-up strategic approach, and prefers direct customer contact, while traditional marketing is customer-oriented, uses a top-down approach, and fits within the traditional 4 P's framework.

Uploaded by

Mahar Kamran Ashiq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd
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Entrepreneurial Marketing

Defination
Difference Entrepreneurial &
Traditional Marketing
Entrepreneurial Marketing
i. Proactive identification and exploitati0n of
opportunities for acquiring and retaining
profitable customers through innovative
approaches to risk management, resource
leveraging and value creation.
ii. It is a process that enable producers and
consumers to co- produce and co- consume not
only a product but a lifestyle ans an identity.
This is a process of co-creating opportunities.
Entrepreneurial vs. traditional marketing
criteria entrepreneurial traditional
Business orientation Entrepreneurial & Customer oriented
innovation oriented
Starts with an idea and Starts with assessment of
then trying to finda market market needs and then
trying to develop the
product
Strategic level Bottom up approach- Top- down approach-
identify a possible market sequence of activities-
opportunity and test it segmenting, targeting and
through trial and error positioning
process
Tactical level Inter active mktg. approach Fit in with 4 ps of
Preference for direct and marketing
personal contact with
customer
Entrepreneurial vs. traditional
marketing
criteria entrepreneurial traditional
Business orientation Entrepreneurial & Customer oriented
innovation oriented
Starts with an idea and Starts with assessment of
then trying to finda market market needs and then
trying to develop the
product
Strategic level Bottom up approach- Top- down approach-
identify a possible market sequence of activities-
opportunity and test it segmenting, targeting and
through trial and error positioning
process
Tactical level Inter active mktg. approach Fit in with 4 ps of
Preference for direct and marketing
personal contact with
customer
Entrepreneurial vs. traditional
marketing
Information gathering Informal methods through Marketing includes
network 0f contacts. advertising along with
Further associate other promotional mix
marketing with adverting items

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