AXIS BANK
SL. NO CONTENT
1 About the company
2 Vision &mission
3 Ownership pattern
4 Products &services
5 Area of operations
6 Competitors information
7 Achievements and awards
8 Future growth &prospect
9 Financial statement
10 SWOT analysis
11 Conclusion
MBA Department, Gubbi
AXIS BANK
ABOUT THE COMPANY: -
Axis Bank: -
Axis Bank is the third-largest Indian bank offering a wide assortment of
financial products. The bank has its head office in Mumbai, Maharashtra. It has
4,050 branches, 11,801 ATMs and 4,917 cash recyclers spread across the
country as of 31 March 2019 and nine international offices. The bank employs
over 55,000 people and had a market capitalization of ₹1.31 trillion (US$18
billion) (as on 31 March 2018). It sells financial services to large and mid-size
corporates, SME and retail businesses.
As of 30 June 2016, 30.81% shares are owned by promoters and promoter
group (United India Insurance Company Limited, Oriental Insurance Company
Limited, National Insurance Company Limited, New India Assurance Company
Ltd, GIC, LIC and UTI). The remaining 69.19% shares are owned by mutual
funds, FIIs, banks, insurance companies, corporate bodies and individual
investors among others.
History:
The bank was founded in December 1993, as UTI Bank, opening its registered
office in Ahmedabad and corporate office in Mumbai. UTI Bank began its
operations in 1993, after the Government of India allowed new private banks to
be established. The bank was promoted in 1993 jointly by the Administrator of
the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC),
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AXIS BANK
General Insurance Corporation, National Insurance Company, The New India
Assurance Company, The Oriental Insurance Corporation and United India
Insurance Company. The first branch was inaugurated on 2 April 1994 in
Ahmedabad by Dr. Manmohan Singh, the then finance minister of India.
In 2001 UTI Bank agreed to merge with Global Trust Bank, but the Reserve
Bank of India (RBI) withheld approval and the merger did not happen. In 2004,
the RBI put Global Trust into moratorium and supervised its merger with
Oriental Bank of Commerce.
In 2003, UTI Bank became the first Indian bank to launch a travel currency
card. In 2005, it was listed on London Stock Exchange.
UTI Bank opened its first overseas branch in 2006 in Singapore. That same year
it opened a representative office in Shanghai, China. In 2007, UTI Bank opened
a branch in the Dubai International Financial Centre and branches in Hong
Kong. In 2008, it opened a representative office in Dubai.
With effect from 30 July 2007, UTI Bank changed its name to Axis Bank.
In 2009, Shikha Sharma was appointed as the MD and CEO of Axis Bank.
Axis Bank opened a branch in Colombo in October 2011, as a Licensed
Commercial Bank supervised by the Central Bank of Sri Lanka. Also, in 2011,
Axis Bank opened a representative office in Abu Dhabi. In 2011, Axis bank in
2013, Axis Bank's subsidiary, Axis Bank UK commenced banking operations
Axis Bank UK has a branch in London.
Bollywood actress Deepika Padukone is the brand ambassador of Axis Bank.
In 2014, Axis Bank launched Its first ‘All Women Branch’ in Patna.
In 2015, Axis Bank opened its representative office in Dhaka.
In 2019, Amitabh Chaudhry takes over as the MD & CEO from 1 January.
MBA Department, Gubbi
AXIS BANK
As of 31 March 2016, the bank has over 50,001 employees. It spent ₹26.7
billion (US$370 million) on employee benefits during the FY 2012–13.
Inaugurated Axis House, its new corporate office in Worli, Mumbai.
VISION AND MISSION STATEMENT: -
VISION STATEMENT: -
To be the preferred financial solutions provider excelling in customer
delivery through insight, empowered employees and smart use of
technology.
To emerge as a “Best financial bank” by pursuing global benchmarks in
profitability, operational efficiency, asset quality risk management and
expanding global reach.
MISSION STATEMENT: -
Customer service and product innovation tuned to diverse needs of
individual and corporate clientele.
Continuous technology gradation while maintaining human values.
progressive globalization and achieving international standards.
OWNERSHIP PATTREN: -
See FII, DII, MF, Institutional, Promoter and individual’s shareholding changes,
pledges, historical increases and decreases of shareholding for Axis Bank Ltd.
MBA Department, Gubbi
AXIS BANK
Continuous technology gradation while maintaining human values.
progressive globalization and achieving international standards.
PRODUCT/SERVICES: -
Axis Bank is the third largest private sector bank operating in India. The bank
was established in 1993 and began its operations in 1994. Axis Bank has a large
network of 4,050 domestic branches with 11,801 ATMs and 4,917 cash
recyclers spread across the country (as on March 31, 2019). Globally the bank is
spread over nine international offices with branches in Singapore, Hong Kong,
Dubai (at the DIFC), Colombo and Shanghai; representative offices at Dhaka,
Dubai, Abu Dhabi and an overseas subsidiary in London, UK.
Deposit account: -
Saving account: -Axis Bank provides its customers with 14 types of Savings
Accounts with different features and benefits & discounts on movie tickets,
Axis edge rewards points & more.
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AXIS BANK
Current account: - Axis Bank Current Accounts come with features like
“Anywhere Banking”. Users can also avail digital services such as SMS alerts
and NEFT/RTGS transactions for free.
Loan: -
Home loan: -Axis Bank offers home loan starting from Rs. 3 lakhs with
maximum tenure as 30 years. It provides 10 types of home loans to help its
customers choose according to their needs.
Personal loan: -Axis Bank offers personal loan ranging from Rs. 50000 to Rs.
15 lakhs with tenure ranging from 12 to 60 months. It comes with minimal
documentation and quick approval.
Business loan: - Axis Bank offers collateral free business loans from Rs. 50000
to Rs. 50 lakhs for expansion, purchase of machinery & much more.
Education loan: -
Axis Bank offers education loan from Rs. 50000 to Rs. 75 lakhs at affordable
interest rates. Axis Bank Education Loan offers simple documentation, quick
loan disbursal & more.
Cards: -
Credit card: -Axis Bank offers a wide range of credit cards that are suitable for
all kinds of financial needs. From Flipkart gift vouchers to Axis edge reward
points, customers can earn a host of rewards.
Debit card: - Axis Bank offers 22 types of debit cards to cater to the banking
needs of all its customers. These cards provide cashless transactions, higher
cash withdrawal limit and more.
Investment: -
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AXIS BANK
Fixed deposit: - Customers can open a Fixed Deposit online with Axis Bank and
invest a minimum of Rs. 5,000 for tenure starting from a minimum of 7 days to
a maximum of 10 years. Read More
Recurring deposit: - Customers can open a Recurring Deposit online with
minimum monthly installments of Rs. 500 and no maximum limit for a flexible
tenure ranging from 6 months to 10 years.
Banking
Customer care: -Axis Bank 24*7 customer care number offers easy access to the
account & aids about services offered by the bank.
Balance enquiry: -Axis Bank Balance Enquiry can be availed by several ways
which includes missed call facility, SMS, customer care, ATM, passbook.
Services: -
Retail banking: -The bank offers services such as lending to individuals and
small businesses subject to the orientation, product and granularity criterion,
along with liability products, card services, Internet banking, automated teller
machines (ATM) services, depository, financial advisory services, and Non-
resident Indian (NRI) services. Axis bank is a participant in RBI's NEFT
enabled participating banks list.
Corporate banking: -Transaction banking: Formed in April 2015, tax provides
integrated products and services to customers in areas of current accounts, cash
management services, capital market services, trade, foreign exchange and
derivatives, cross-border trade and correspondent banking services and tax
collections on behalf of the Government and various State Governments in
India.
Investment banking and trustee services: The bank provides investment banking
and trusteeship services through its owned subsidiaries. Axis Capital Limited
provides investment banking services relating to equity capital markets,
MBA Department, Gubbi
AXIS BANK
institutional stock brokering besides M&A advisory. Axis Trustee Services
Limited is engaged in trusteeship activities, acting as debenture trustee and as
trust.
International banking: - The bank continues to offer corporate banking, trade
finance, treasury and risk management through the branches at Singapore, Hong
Kong, DIFC, Shanghai and Colombo, and also retail liability products from its
branches at Hong Kong and Colombo. The representative office at Dhaka was
inaugurated during the current financial year. Tee to various securitization
trusts.
AREA OF OPERATION:
INDIAN BUSINESS: As of 12 Aug 2016, the bank had a network of 4,094
branches and extension counters and 12,922 ATMs. Axis Bank has the largest
ATM network among private banks in India. It even operates an ATM at one of
the world's highest sites at Tegu, Sikkim at a height of 4,023 meters (13,200 ft)
above sea level.
INTERNATIONAL BUSINESS: The bank has nine international offices with
branches at Singapore, Hong Kong, Dubai (at the DIFC), Shanghai, Colombo
and representative offices at Dhaka, Dubai, Sharjah and Abu Dhabi, which
focus on corporate lending, trade finance, syndication, investment banking and
liability businesses. In addition to the above, the bank has a presence in UK
with its wholly owned subsidiary Axis Bank UK Limited.
COMPETATORS OF AXIS BANK: -
MBA Department, Gubbi
AXIS BANK
SBI, Canara bank, Bandhan bank, Yes bank, Punjab National bank, HDFC
bank, ICICI bank, Tata, and IndusInd.
ICICI bank: -ICICI bank is a private sector bank that provides banking and
financial services.it was founded in1994. it has its headquarters in ICICI bank
towers Bandra Kurla complex Mumbai India. The CEO is V. Vaidyanathan.
The founder is Industrial credit and investment corporation of India.
HDFC bank: -HDFC bank ltd. Is an Indian banking and financial services
company headquartered in Mumbai Maharashtra.it was founded in 1977 as the
first mortgage company in India? the CEO is Aditya pure.
SBI: - The State Bank of India is an Indian multinational, public sector
banking and financial services statutory body. It is a government corporation
statutory body headquartered in Mumbai, Maharashtra. It was founded in 1 July
1955 Kolkata India. The CEO is Arundhathi Bhattacharyya.
MBA Department, Gubbi
AXIS BANK
AWARDS/ACHIEVEMENTS: -
‘Best digital bank’ at the financial express India’s best banks awards.
‘Best debt arranger on electronic bidding platform’ at the NSE market
achievers’ awards.
‘Best contactless payments project’ and ‘Best prepaid card of the year’ at
the payments &cards awards.
Winner in BFSI category for cross border remittance’ at the economic
times BFSI innovations tribe awards summit.
Best use of data analysis for business outcome at the IBA banking
technology awards.
Best media innovation sponsorship for axis bank kaun banega crorepati
(KBC) integration at emvies awards.
Best mobile app for one Raipur at the BW business world 6th smart cities
conclave& mega awards.
Axis Bank wins for 'Excellence in Operations' at the International Data
Corporation (IDC) Insights Awards, 2019
Axis Bank wins 'Top Sell-side Firm in Secondary Market' and 'Top
Arrangers - Investors' Choice for Primary Issues' at The Asset Benchmark
Research Awards, 2019
Axis Bank wins in the 'Data Science/AI in BFSI' category at the Cypher
Analytics Awards, 2019
Axis Bank wins for the Best Use of Data & Analytics for Business
Outcome amongst Large Banks at the 14th Indian Banking Association
Technology Awards
Axis Bank wins Best Digital Bank at the 2016-17 edition of The
Financial Express 'India's Best Banks' awards ceremony, held on January
10th, 2019.
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AXIS BANK
Axis Bank wins Best Digital Bank for the sfuturenecond consecutive year
at the 2017-18 edition of The Financial Express 'India's Best Banks'
awards ceremony, held on 30th September, 2019.
Axis Bank wins Best Use of Experiential/Events at The Economic Ties
Brand Equity Shark Awards, 2019.
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FUTURE GROWTH AND PROSPECTS: The first delivered we
put out has been to improve our deposit growth materiality to fund our
strong loan growth aspirations. We want to step up growth in the
wholesale bank, the momentum in the retail bank and want to scale to our
sustain subsidiaries materially. We also want to attain a leadership
position on the payments side of the business
India growth is unlikely to improve significantly in the near term
particularly if exports and private investment underperform. RBI
forecasts fiscal 2020 GDP growth at 7.2%, but this will be contingent on
assumption of financial market stability and credit floss, as well as a
normal monsoon.
FINANCIAL STATEMENT:
Axis Bank Ltd reported revenue of 363.5B for FY 2019, an increase of
34.53% compared to FY 2016. Net income fell 39.66% to 50.4B.
GROSS PROFIT RATIO
YEAR GPR
2018 6.77
2019 5.26
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AXIS BANK
GROSS PROFIT RATIO
12
10
8 5.26
4
6.77
5.26
2
0
2018 2019
0.08 ASSET TUROVER RATIO
0.08
0.08
0.08 YEAR ATR
0.07
0.07 0.08 2018 0.07
0.07
0.07 2019 0.08
0.07
0.07
0.06
2018 2019
MBA Department, Gubbi
AXIS BANK
PROFITABILITY RATIO:-
YEAR PR
2018 3.44
2019 3.43
3.44
3.44
3.44
3.44
3.43
3.43
3.43
3.43
3.43
3.42
2018 2019
MBA Department, Gubbi
AXIS BANK
CURRENT RATIO
0.12 Chart Title
0.1
0.08
0.06
0.1 0.1
0.04
0.02
YEAR CR
0
20182018 0.10
2019
2019 0.10
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QUICK RATIO:-
YEAR ROE
2018 20.02
2019 17.84
QUICK RATIO
40
35
30
17.84
25
20
15
10 20.02 17.84
5
0
2018 2019
MBA Department, Gubbi
AXIS BANK
SWOT ANALYSIS: -
STRENGTH:
Axis Bank has a good image among urban population
Axis Bank is registering a good growth in the Indian banking sector
Excellent online services offered by Axis Bank like net banking, mobile
apps etc...
Good advertising and brand exercise have helped the brand grow
WEAKNESS:
Here are the weaknesses in the Axis Bank SWOT Analysis:
Lesser no. of branches compared to its competitors
Axis Bank has limited market share owing to immense competition in
the banking segment.
OPPORTUNITIES:
Following are the Opportunities in Axis Bank SWOT Analysis:
Expansion in rural areas can help Axis Bank grow
Going to foreign markets and exploring the new economies
Axis Bank can tap the online growth in the Indian banking sector by
promoting their apps
MBA Department, Gubbi
AXIS BANK
THREATS:
The threats in the SWOT Analysis of Axis Bank are as mentioned:
New banking licenses issued by the Reserve Bank of India
Foreign banks entering in India can reduce presence of Axis Bank
Competitor banks increasing their activities in India
CONCLUSION: -
Axis bank has developed manifold in short period of time due to facilitate
and services, provided to their customer and this growth rate can be keep
it up if they start to go in semi-urban areas. In last couple of years, they
have opened new many branches and they should open many more. The
working staff are very co-operative in nature and due to that the bank will
also get good benefit.
MBA Department, Gubbi
AXIS BANK
MBA Department, Gubbi
