Scribd
Upload
34 views2 pages

Findings

The survey found that: - The majority of cola consumers are between 20-24 years old and are currently working. - Most cola consumers are loyal to the brand and satisfied with the price and quality of cola. - Taste is the main factor inducing people to buy cola, and price reductions would lead more people to purchase more cola. - Television advertisements have more impact than digital ads, and emotional ads are preferred over information about pricing and offers.

Uploaded by

kritikiran pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
34 views2 pages

Findings

The survey found that: - The majority of cola consumers are between 20-24 years old and are currently working. - Most cola consumers are loyal to the brand and satisfied with the price and quality of cola. - Taste is the main factor inducing people to buy cola, and price reductions would lead more people to purchase more cola. - Television advertisements have more impact than digital ads, and emotional ads are preferred over information about pricing and offers.

Uploaded by

kritikiran pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

 Majority of consumers will buy cola even if its price is increased.

 Most of the Cola consumers are loyal to Cola.


 In this survey major age of major respondents are is between 20 to 24 years.
 Our respondents find TV advertisement more attractive than other medium of advertisements.
 In this survey major respondents are female.
 Major respondents will buy more cola if its price is decreased.
 There are equal chances of consumers changing or not changing the brand if price of Cola gets
increased.
 In this survey majority of respondents are working currently
 Taste induces majority of consumers to buy Cola.
 Majority of Cola consumers are satisfied with price and quality of Cola.
 Majority of our respondents find emotional advertisement more attractive.
 Majority of respondents are neutral about advertisement of pricing with special offers attracts
them, while second majority of consumer strongly agree with it.
 Digital advertisements have neutral affect on their purchase of cola.

As stated in the objectives, this study is aimed to study if people will buy cola if its price gets increased.
The major part of the cola consumers are in 20-24 age groups. Cola consumers are quite loyal to Cola as
they are mostly satisfied with the price and its quality. The consumption of has Cola increased
comparing with previous times. The changing living pattern and life style of the peoples have changed a
lot, so Cola is a common preference among all the individuals with the change in life style and income
level, peoples are shifting their consumption patterns. The taste of Cola is influencing consumer
purchasing decisions while digital advertisements has become a part of people’s entertainment factor
rather than the purchase influencing factor. People find television advertisement more appealing than
any other modes of advertisement. In advertisement also, now they prefer adds that are real &
emotional to which they can relate themselves. Advertising with special offers is not as special as it used
to be 5 years back. People think that distribution of product increases with networking. However,
people find it quite objectionable that due to lockdown of pandemic people are unable to get cola , as
the distributors are facing the problem to distribute their product. At present Cola’s is one of the most
popular product in Nepali market.

Therefore, as per the data analyzed from the respondents people will still buy cola as most of them are
loyal to cola and they prefer its taste, people have no doubt on its quality and are satisfied with price
aswell.

References
 https://penandthepad.com/write-conclusion-marketing-research-paper-8536600.html
 https://www.springer.com/gp/authors-editors/authorandreviewertutorials/writing-a-journal-
manuscript/discussion-and-conclusions/10285528
 https://en.wikipedia.org/wiki/Marketing_research_process

You might also like