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Amul Kool STP

This document discusses the segmentation, targeting, and positioning of Amul Kool STP in urban Patna. It targets middle and upper class children, youth, gym-goers, and working adults who want ready-to-drink flavored milk. It aims to provide tasty and refreshing flavored milk with the quality of Amul milk, targeting areas near hospitals, schools, gyms, and railway stations.

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anjali shilpa kajal
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159 views1 page

Amul Kool STP

This document discusses the segmentation, targeting, and positioning of Amul Kool STP in urban Patna. It targets middle and upper class children, youth, gym-goers, and working adults who want ready-to-drink flavored milk. It aims to provide tasty and refreshing flavored milk with the quality of Amul milk, targeting areas near hospitals, schools, gyms, and railway stations.

Uploaded by

anjali shilpa kajal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMUL KOOL STP

SEGMENTATION

GEOGRAPHIC : URBAN AREA (PATNA)


DEMOGRAPHIC : Age- 5 yrs to above
Family size - Small and big size family

TARGETING
Main target are middle class and upper class kids, youth , gym goers adults and
working class who look for ready to drink flavor milk
Hospitals, schools , near gym, railway station

POSITIONING
Aim is to provide taste of India by providing quality and refreshing milk with
different flavor and the goodness of amul milk

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