CALIFORNIA STATEWIDE

LATINO SURVEY

September 2, 2020
 Survey Details
2

Ø Field Dates: August 7-16, 2020

Ø Mode: Phone & Online
Ø Total N=1,202 registered Latino voters
Ø Margin of error +/- 2.8%
Ø Youth oversample of N=200
Ø San Joaquin Valley oversample of N=200
 Survey Topics
Ø The 2020 election, voting and candidates: Likelihood and enthusiasm about
voting in November; mobilizers and vote choice

Ø COVID-19: Experiences and attitudes about the impact of the pandemic

Ø Black Lives Matter: Opinions about policing, protests and the reform
movement;

Ø Vote-by-Mail: Past experience with VBM, confidence of safety at the ballot;

Ø Prop 16: Ballot language and support of affirmative action

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 Key Takeaways
1. While overall enthusiasm for the election is high, younger Latinos
demonstrate a lower intensity or enthusiasm about the 2020 election
2. Latinos support the Black Lives Movement, believe police violence is
systemic, and younger Latinos in particular support the protests.
3. Latinos express high interest in the vote-by-mail system and
questions remain about COVID and in-person voting
4. Proposition 16 is popular among the Latino community, but confusing
language on the ballot may cause some Latinos to vote against it.

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 5

ELECTION 2020 ENTHUSIASM AND

VIEWS ON PARTIES AND CANDIDATES
 Top Issues for California Latinos
On the whole, what are the most important issues that you want for the next President and Congress to address?
(Respondents could select up to three)

Top 10 Issues Among Latinos in California

Responding to COVID 47%

Lowering the cost of health care 25%

Unemployment/Creating More Jobs 22%

Imrpoving wages and incomes 21%

Stopping discrimination against immigrants and Latinos 20%

Protecting immigrant rights 16%

Criminal justice and police reform 12%

Protecting Medicare and Social Security 11%

Stopping Trump and the Republican agenda 11%

Imrproving K-12 education and schools 10%

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 Latinos Certain to Vote and Satisfaction with the Direction of the Country
% of Latinos Certain They Will Vote % of Latinos Who Believe The Country Is Headed In The Right Direction

82%
78%
73% 74%
72% 71%
68%

28% 27%
25% 26%
23%
21% 21%

Total LA County Orange County Inland Empire San Joaquin Bay Area Othe r County

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 Latino Voter Mobilization and Enthusiasm in 2020
On a scale from 0 to 10, how motivated and enthusiastic would you say you feel about voting in the 2020 election?

Percent responding “10, extremely motivated and enthusiastic” Mean

9.01
Mean
Mean 8.45
Mean Mean Mean Mean Mean 7.94
8.12 8.13 8.54 Mean 7.91 8.49 Mean
8.01 7.89

Mean 69%

55% 6.77 58%

51% 51% 51% 51% 52%
47% 47%

24%

All LA County Orange Inland San Joaquin Bay Area Othe r 18-25 26-39 40-59 60+
County Emplire County

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 Latino Voter Mobilization and Enthusiasm in 2020
On a scale from 0 to 10, how motivated and enthusiastic would you say you feel about voting in the 2020
election?
Percent responding “10, extremely motivated and enthusiastic”
Mean Mean
8.36 8.34

Mean
Mean 8.23
Mean
7.90
7.90

55% 55%
51%
48% 49%

Me n Women Immigrant 2nd geeneration

2nd generation 3rd geeneration
3rd generation

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 What is motivating Latinos to vote in 2020
Which of the following do you agree with most?

I want to support the La tino c ommunity I want to support the De mocratic candidate I want to support the Re publican candidate

54%

47%
43% 43% 42%
41%

33% 32%

21%
16% 15%
12%

Total Immigrant 2nd Gen 3rd Gen

10
 Latino Vote Choice
Thinking about [Presidential election/election for U.S. Congress] do you plan to vote for [Republican
candidate Donald Trump or the Democrat Joe Biden/the Republican candidate or the Democratic
candidate]?
11

Tru mp Biden Undecided GOP Democrat Undecided

Support for Biden
and Democratic 78
77
candidates is high
71
across the state 68 67 68 69 69
67 66 65
63
60 59
The Inland Empire
has the highest
support for both
Trump and GOP
candidates but also
has the high
percent of Latinos 24
22
20 20 21
who are undecided 19 18 18 18 19
17 17
16 16
voters. 14 13 13 14 14 13
11 11 12 11
9 10 10
7

Total LA County Orange County Inland Empire San Joaquin Bay Area Other County
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COVID AND BLM MOVEMENT

 Impact of COVID on Latino families
Over the past few months as a result of the coronavirus or COVID-19, have you, or someone in your
household…
Yes No

You or someone you know has been ill with coronavirus 35 65

Had to use savings or retirement money to pay for expenses 39 61

Been furloughed or had work hours cut 40 60

Been sick due to COVID-19 13 87

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 Latinos and vote-by-mail
Most Latinos note that they will be using the vote-by–mail system and nearly half note that they are concerned they will
be exposed to COVID if they vote in person.

Will use vote-by-mail Have voted by mail before Concerned about being exposed to COVID if voting in person

76
72 73 72
70 70
67
65
62
59 59 60
57 58 57
56

50
48

39
37
32

Total LA County Orange County Inland Empire San Joaquin Bay Area Other County

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 Racism against Latinos and Immigrants
Generally speaking, how much of a problem do you think racism against Latinos and immigrants is today?
Ma jor problem Somewhat Not too much Not a problem at all

Total 54 30 12 4

English 47 34 14 5

Spanish 73 20 5 1

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 Do you think police violence against Black people is a big problem or
these incidents are rare?
Big Problem Somewhat problem Don't know Somewhat rare Rare
100% 2%
13% 11%
13% 17% 18%

80% 13% 14%

16% 10%
14%
10% 9%
9%
7%
60% 14%
16% 18% 15%
14%

40%

54%
49% 48% 49% 47%
20%

0%
Total 18 to 25 26 to 39 40 to 59 60 +
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 Overall, Latinos support BLM protests
Some cities have recently experienced protests related to the police killing of George Floyd, an unarmed
black man, in support of Black Lives Matter. Generally speaking, do you support or oppose the protesters?

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Latino support for BLM protests

Support Oppose

All 75 25

18-25 86 14

26-39 76 24

40-59 69 31
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POLICY ISSUES AND PROP 15 & 16

 Policy Issues Important to Californians
Please indicate if you agree or disagree that the state of California should take new steps to address:

Agree Disagree
86% 86% 85% 84%
75%
72%

51% 50% 48%

45%

26%
23%

12% 13% 14%

11%

Expand Closing taxpayer Pass new Increase per Implement a single- Expanding Reducing funding to Allow public
development of loopholes to ensure regulations to student funding K- payer health unemployment police departments colleges and
affordable housing millio naires and reduce carbon 12 education insurance system benefits to all universities to take
large cooperations pollution and that guarantees taxpayers, including race into
pay their fair share address cimate health care for undocumented consideration in
change everyone including immigrants admissions
undoucmented
immigrants
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 Proposition 16 Ballot Language
Proposition 16, called “Repeal Proposition 209 Affirmative Action Amendment,” would repeal proposition
209 which passed in 1996…
Prop 209 ended the process of taking race, sex, color, Prop 209 states that the state cannot discriminate against or
ethnicity, and national origin into account in public grant preferential treatment to persons on the basis of race, sex,
employment, public education, and public contracting. Prop color, ethnicity or national origin in public employment, public
16 repeals Prop 209 and would allow California to take race education, and public contracting. Prop 16 repeals Prop 209.
or ethnicity into account once again in employment,
education and contracting.

57%
51%
43% 38%

In Favor Against In Favor Against

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 Perceptions of what Prop 16 will do
Based on what you have now heard, do you think a ‘Yes’ vote on Prop 16 will:

Reinstate the policy from the 1990's to allow race or ethnicity to be used
in admissions to college to benefit Latino students 39%

Keept things the way they are now and continue to block race or
ethnicity from being used in admissions to college
X 32%

Don't know 29%

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 Ballot Language is Important
Favorability towards Proposition 16 based on knowledge of Prop 16

Latino favorability towards Proposition Latino favorability towards Proposition 16

16 among those who said it would among those would said it either keeps the
reinstate affirmative action status quo or that they don’t know

65
49

41

34

10

In Favor Against Don’t Know In Favor Against Don't Know

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 Numbers are Effective
Today, even though [Hispanic/Latinos] make up 40% of the California population, they make up only 22% of
the University of California student population. Prop 209 created this problem. A yes vote on Prop 16 will
repeal Prop 209 and help the [Hispanic/Latino] community receive an equal opportunity to pursue a higher
education here in California
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Latinos are Support for Prop 16 after being shown UC statistics

confused with the 76%
language of Prop
16 and support
depends on their
interpretation.

However, when
given data and
numbers to display
the disparities,
support for 19%
Proposition
increases overall.

Total Support Total Opposed

 Support for Proposition 15
Proposition 15 is called Increasing Funding for Public Schools, Community Colleges and Local Government Services by
Changing Tax Assessment of Commercial and Industrial Property. This would require commercial and industrial
properties to be taxed based on their current market value rather than their original purchase price. The new tax revenue
would be invested in local public schools and local governments. Would you vote in favor of this initiative or vote against
it?
76

Total 39 37 11 8

Dem 45 37 10 3

62

GOP 28 34 14 23

Strongly in favor Somewhat in favor Somewhat against Strongly against

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 Key Takeaways
1. Enthusiasm and turnout
2. Both Dems and GOP opportunities to increase outreach to
Latinos
3. Latinos support the Black Lives Movement
4. High levels of confidence with vote-by-mail
5. Confusion in ballot language can play a role in how Latinos
vote on Prop 16

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CALIFORNIA STATEWIDE
LATINO SURVEY

September 2, 2020