Brand survey on
The brand survey is being made on the brand of Maruti Suzuki which made cars affordable
for all classes of people in a classy manner. As surveyed some people also said that Maruti is
a poor man’s “Benz”. It was the only car manufacturer in India which didn’t face any
recession due the outward demand in the public.
The brand survey is done to the middle-class people aging form 24 – 45 years and with
sound mind. The survey is conducted on direct interview basis. The people participated in
the survey are business people, employees both private and government, students and
professional service people also.
Total survey population is of 30 people. Including men and women.
Profession People surveyed
Private and government
employee 9
Business people 11
Students 6
Professional 4
Survey:
1. What influences them to buy Maruti Suzuki cars?
a) Price b) Brand image c) Quality d) Others
Reasons No. of People
Price 12
Brand
image 8
Quality 8
Others 2
2. Why did they choose Maruti Suzuki instead of any-other brands?
a) Quality b) low maintenance c) spare parts d) price e) brand image
No. of
Reasons People
Price 7
Brand image 2
Quality 11
Low cost of
maintenance 6
spare parts 4
Brand awareness:
Brand awareness is the recognition of a brand in the customers by the name. This
brand awareness comes with the familiarity for the product or the brand with in the
customers. simply u can that if the customers know the brand of the product it is called
brand awareness. The main campaign for this brand awareness is the social media
marketing and advertising of the brand.
In the survey I found that:
In the middle-class people whose earning is in the range of 7 to 15 lakhs want
to buy a car 1st thing comes to their mind is Maruti brand.
The brand awareness of Maruti cars are very much high in the customers
mind.
The surveyed 30 people know about Maruti Suzuki cars.
Brand Associations:
Brand associations is when-ever you think of a product the brand what comes to
your mind first is the brand associations. Association is mainly on following types
Attributes, benefits out of the brand, attitudes, interests and celebrity
endorsements.
Surveyed:
People love the brand because of the design and the quality of products.
Some area associated because of the available colours in the products which
are high end.
People whenever see Ranveer Singh are linking to the car he is being
endorsed i.e., Ciaz and vice-versa.
Whenever we think of a car, we get Maruti into our mind because Maruti
cars are the mid-range budgeted cars available in market.
Some people came into impression from word of mouth that Maruti cars are
the cars which are very budget friendly and that is the reason whenever they
think of car they get Maruti into their minds.
Brand attitudes:
Brand attitude is the wanting of the product by the customer by doing all the market
research and how the product is being fulfilling the needs of the customers. In
simpler words we can brief brand attitude as the opinion on the product by the
customer. The understanding of attitude helps to create a better advertising
campaign for the brand.
Surveyed answers:
People here seeing Maruti cars as a mid-range “Benz” vehicle.
People wanting cars in low budget are preferring these cars because they
are designed as a budgeted car than any other cars.
It is fulfilling the dreams of the customers who are in requirement of cars.
The maintenance of the vehicles is very low when compared to the other
brands available in markets.
They also say that the spare parts and the quality of services is very good
with comparison of the other brands like Honda, Mahindra, Hyundai, TATA
etc.,
People feel that it is the only car they have seen with full comfort in their
budget and also with their required colour.
Brand attachment:
Brand attachment is an emotions quotient of the customer with brand. The
customers have a trust, sentiments or an emotional connection with the brand they are
using. When this factor of brand attachment increases in the customers then the wanting of
the product from the brand also increases which in return gives a financial stability to the
brand as the sales increases.
Surveyed answers:
In the late 1990’s the brand of Maruti cars being attached and emotional to the
people. With their 1st earning most of them are in need of a car form the brand
Maruti.
Maruti is a sense of trust worthy cars where all can rely on it.
The services the customers get with them are very good.
Once we drive a Maruti we can shit to other brands easily as we will be addicted to
drive them.
Some people also are very attached to the car of Maruti as they treat their vehicle as
a part of their family.
One of the customers is like they don’t want to buy any other brand car even if they
get it for lesser price than Maruti, it is a sense of sentiment to them to have a Maruti
car in their home.
Brand experience:
Brand experience is the feeling of the customers during the usage of the product. This brand
experience is created by the company to fulfil the need of the customers. With this mode of
experience there is an option for the brand to increase its goodwill in the market. The brand
will be changing its specifications of the product along with trend in the market.
Surveyed answers:
People using Maruti cars have a very good experience over all along with the services
they offer.
The technology used in the vehicles are update with the market conditions and are
cost efficient.
It gives full satisfaction for the whole money spent on it.
The customer service executives are also very friendly and give a positive vibe which
allows to purchase their vehicles.
The advertisements and the offers given by the brand is also very much attached to
the customers which is driving them to increase their sales.
Conclusion:
In the above survey we can see that the people are very much obsessed with the bran
Maruti as it is one of the most cost efficient and mid-range car manufactures which got
customers pulse with whole lot of market research. Some people in the survey also stated
that the vehicles in the Maruti is being a part of their family and they consider those as a
sign of good belief in them.
This the reason we can say that the Maruti is the top most car manufacturer with very good
reputation in the market.
The survey is done as a method of personal interview to the people in my locality.
