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Benefits of Research

This research will provide benefits including: - Understanding market trends in the fashion and electronics industries through analysis of Samsung and H&M - Learning about innovations, supply chains, logistics strategies and maintaining competitive advantages from both companies - Insights into how Samsung and H&M have sustained their market positions over many years

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Subhan Ahmad
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50 views2 pages

Benefits of Research

This research will provide benefits including: - Understanding market trends in the fashion and electronics industries through analysis of Samsung and H&M - Learning about innovations, supply chains, logistics strategies and maintaining competitive advantages from both companies - Insights into how Samsung and H&M have sustained their market positions over many years

Uploaded by

Subhan Ahmad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BENEFITS OF RESEARCH:

This research will help us in many ways both academically and professionally that is:

 Better understanding of market trends


 Updates on latest innovations used by Samsung and H&M
 Knowledge of H&M supply chain and logistics
 Knowledge of Samsung’s strategies
 Ability to analyze the market gaps, opportunities and threats
 Strategies to cope up with competitor
 Insights of both Fashion and Electronic world
 How competitive edge is achieved
 And most importantly how Samsung and H&M maintained their positions in market over
the years
H&M HISTORY/ PROFILE
The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås,
Sweden.The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. A
store was opened in Norway in 1964.In 1968, Persson acquired the hunting apparel retailer
Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and
the name change to Hennes & Mauritz.

The company was listed on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the
first store outside Scandinavia opened in London. H&M continued to expand in Europe, and
began to retail online in 1998, when it was able to buy the domain hm.com from a company
called A1 in a non-published domain transaction. The two-letter domain was registered in the
early 1990s, but data on the first registration is lost. The opening of the first U.S. store on 31
March 2000, on Fifth Avenue in New York marked the start of the expansion outside of Europe.

In 2008, the company announced in a press release that it would begin selling home furnishings.
Initially distributed through the company's online catalog, there are now H&M Home stores
located internationally.

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