Profit.........................................$1,350,000............................

$300,000 Average invested

capital..................$9,000,000.........................$1,

Fabulous Enterprises manufactures modular kitchens and bathrooms and the Managing Director.
Alfred Jones, is concerned that the total number of suppliers has increased from 20 to 60 over the
past three years. He is sure that this is inefficient and has asked you as the new management
accountant to investigate this. You

Lamington Industries has manufactured prefabricated houses for aver 20 years. The houses are
constructed in sections to be assembled on customers' lots. Lamington expanded into the pre-cut
housing market five years ago when it acquired Pam Company, one of its suppliers. In this
market, various types of timber are pre-c

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Explain how the formation of self-managed work teams might impact on responsibility
accounting?

Explain why it is useful to focus on the two component ratios of the ROI calculation. rather than
on the ROI ratio itself.

The onstt.t0 Construction Company is a real estate developer and building contractor. The
company has two sources of long-term capital: debt and equity. The cost of issuing debt is the
after-tax cost of the interest that relates to the debt. (Interest paid on debt is tax deductible.) The
cost of the company's equity ca

The Department of Social Welfare (DSW) is a state government department that provides
support and counselling services to several groups in the community: the elderly, the
unemployed children at risk. DSW is accountable to a range of stakeholders, some of whom
dictate specific deliverable or performance requirements (t

The Corporate Caterers Ltd specializes in catering for office parties. Over the past six months,
business has started to pick up, particularly as the number of 'employee farewell' parties has
increased in the larger corporation. A performance report, which contains comparisons between
actual and budgeted revenues and c

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Review the list of activities associated with low-cost and high-cost customers in Exhibit 15.10.
Select a company with which you are familiar and explain which activities would most likely
apply to its customer base.

What is meant by value under VBM? Describe the four drivers of VBM.
Rabbid Industries Ltd consists of three decentralized divisions: Brentwood Division, Crater
Division and Dollar Division. The managing director of Rabbid Industries has given the
managers of the three divisions the authority to decide whether to sell their products outside the
company or between themselves at a transfe

The following data relate to Metalla Manufacturing Company for the past year: Sales
revenue...............................................$9,000,000 Cost of goods
sold..........................................4,950,000 Operating expenses.........................................3,600,000
Average invested capital....

Briefly explain the reasons why a manufacturer may adopt JIT purchasing and JIT production
management.

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For each of the following businesses select two performance measures that could be used to
support the competitive strategy of superior product/service quality. Make sure that your
measures are specific to each type of business. 1. Accounting firm. 2. Company that
manufactures electric garden equipment. 3. Firm that

Identify specific lag and lead indicators that may be used in each of the following three
businesses to measure: (1) Quality. (2) Innovation. a. A sporting goods manufacturer b. An
airline c. A law firm?

Describe the meanings of cycle time, setup time and machine downtime. Which competitive
strategies might these measures support?

Fletcher Industries manufactures a range of household products. Roger Wilkie is head of the
Hardware Division and he has just experienced a terrible nine months. 'If it could go wrong it
did. Sales are down profits are down, inventories are out of control and I am starting to get
worried about my job. Wilkies performa

What is a Du Pont chart? How can it help in managing performance?

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Your best friend, Jason Bell, has just graduated from university and started his first job as a
trainee accountant in a medium-sized manufacturing company. One of the first things that he
notices is that the monthly manufacturing performance reports focus only on costs and profits.
One of his major tasks is to produce

Explain the purpose of a strategy map and how it relates to a balanced scorecard?

Outline the differences between extrinsic and intrinsic motivation, and explain how organisations
can encourage intrinsic motivation.
Outline some of the reasons why the implementation of a balanced scorecard may not be a
success?

Zap is a retailer that specialises in electrical goods. It is a division of a large retail company, data
relate to the most recent year of operations: Profit.................................................$6,000,000 Saks
revenue........................................75,000,000 Average invested capital.............

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Describe the difference between a gain sharing scheme and a team-based incentive scheme.

What is a share option? Is the inclusion of share options in remuneration packages likely to lead
to intrinsic or extrinsic motivation? Explain your answer.

Motor vehicle manufacturers are renowned for creating close relationships with their suppliers,
and have committed significant resources to developing their supplier programs. These supplier
programs have resulted in advantages, not only for the motor vehicle manufacturer but also to the
component suppliers and for the

Describe the advantages and limitations of the four types of benchmarking?

Search the internet to find the website of a not-for-profit organization. Required: 1. Outline the
long-term goals of the organization and define the groups of stakeholders or clients for the
organizations. 2. Choose suitable perspectives that could be used as part of a balanced scorecard
and more objectives for eac

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lnkco manufactures printing inks. The company employs 150 people, of whom 120 are productt0
The ink market is extremely competitive and, with a 20 per cent market share, lnkco has the third
largest share of the Australian market. The two market leaders manufacture high-volume black
ink, while lnkco follows a niche mar

Swish Designs specialises in designing commercial office space in Auckland. The CEO, Ralph
Polo has reviewed the financial results and has noticed that operating profits were below budget.
He also has access to a customer profitability graph that shows the operating profit for each of
the six main customers for August.

In the 'Peal life', the use of profit sharing and employee share ownership in incentive schemes is
explained. Use expectancy theory to explain how such schemes can be motivational.

The 'Real life on page 623 explains how IAG develops its balanced scorecard. A table is
provided that includes the five perspectives, the objectives and some performance measures.
Required: 1. Use each of the objectives to develop a strategy map. 2. Draw a diagram similar to
the one in Exhibit 14.4 to explain any ca
Provide two examples of situations where the use of ROI can lead to decisions which may harm
the future competitiveness of a company.

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Explain why traditional financial performance measures may not be sufficient to manage an
organizational?

What are the advantages for an organisation of creating an effective CPM system?

Explain why some organisations consider it important to measure customer retention and
customer acquisition.

Discuss the benefits and costs of decentralization?

Revor Mowers Ltd manufactures lawnmowers and grass-slashers. The manufacturing plant has
three production departments: Metalwork, Mechanical Work and Assembly. The company uses
monthly standard costing reports to evaluate performance and control costs in the manufacturing
areas. Typically, these reports are distributed

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When developing financial performance reports in a decentralized organization, a contribution

margin format may be used. Explain the advantages of using this format for performance
evaluation of units and managers?

Windsor General Hospital is a major hospital treating both private and public patients. It is a not
for profit organization and its main sources of revenue are patient billing, state government
grants and private donations. The organizational chart is as follows The following information
relates to May: Required: 1.

How might a move to a shared services operation for payroll and accounts payable change the
responsibilities of the manager who formerly managed those operations within a division?

In your own words, outline strategies that managers might use to maximise economic value
added that are not in the best interests of an organisation.

Outline some of the steps that can be taken to minimise the negative behavioural effects of ROI.

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Can the residual income measure eliminate all of the disadvantages associated with ROI?
Explain your answer.

Visit the website of a major airline to find information about the airline's mission, objectives,
strategic priorities, organizational structure and operations. Required: 1. Outline the airline's
mission, objectives and strategic priorities. 2. Select perspectives that are appropriate to
supporting the objectives an

Describe the Kaplan and Norton balanced scorecard approach to performance measurement?

The Real life highlights the risks to manufacturers of requiring suppliers to provide inventory on
a just-in-time basis. In your own words, explain the advantages and disadvantages ix suppliers if
they agree to deliver to their customers under a MT system.

What are the advantages and disadvantages of basing individual incentives on company-wide
performance?

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Luigi's Pizzas is a chain of pizza stores. Pizzas are made fresh in-store, and then delivered to
customers by a fleet of drivers. The senior management team has identified the strategic
priorities for the business as on-time delivery and product quality. Required: 1. For each of the
strategic priorities, suggest thre

Jackson Sausages Pty Ltd is a medium-sized company that produces gourmet beef and, chicken
sausage for a highly competitive market. Jackson's sausages are sold to major supermarket
chains, as well as to retail butchers and speciality delicatessens. The company holds only about
15 percent of the gourmet sausage market a

Explain why the effective management of non-financial performance may not always flow
through to improved financial performance?

Fun Time Company (FTC), a subsidiary of New Age Industries, manufactures go-carts, water
skis and motorised scooters. With the increasing popularity of electronic arcade games, New Age
has been encouraging FTC to diversify into some of these other recreational areas. Arcade
Unlimited LTD (AUL) is a large manufacturer o

During its first year of operations, Nickelback Company paid $10,000 for direct material,
$20,000 in wages for production workers, and $30,000 wages for administrative and sales
personnel. Lease payments and utilities on the administrative building and production facilities
amounted to $5,000 and $7,000, respectively.

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The following table lists the name, gender, height, and minimum wage 10 people are willing to
accept to work as personal assistants at a prestigious law firm. The lowest wage that the law firm
can pay to hire five personal assistants is $ per week. Suppose the head of the law firm has a
preference for tall emplo
The 'Peal life' suggests that senior executive salaries have risen considerably over time. What do
Herzberg's theory of motivation and expectancy theory suggest about using large salary packages
to motivate managers?

Refer to Case 14.43. Janice examined the performance-related pay system used to reward the
managing directors, and has prepared a report that recommends three changes • Add a more
long-run emphasis to the bonus system. • Base rewards on achieving company-wide as well as
divisional performance measures. • Incl

Jacaranda Builders is undertaking an analysis of supplier costs in order to evaluate the relative
costs and performance of each supplier. They have isolated a range of activities that are
consumed by suppliers, identified activity drivers, and estimated the cost per unit of activity
driver for last year: The three ma

In which of these inventory approaches is it important to determine the actual cost of a particular
inventory item being sold in order to determine cost of goods sold? Specific identification.
Weighted average cost. LIFO. FIFO.

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1. Journalize the following transactions using the allowance method of accounting for
uncollectible receivables April 1 sold merchandise on account to Jim Dobbs, $7,200. The cost of
the merchandise is $5,400.

June 10 received payment for one-third of the receivable from Jim Dobbs and wrote off the
remainder.

Oct. 11 r

An IT executive, Felicia Finley, from Jersey IT Innovators, Inc., has asked that you design a
graphical user interface for an executive desktop to help her in her work. Use icons for file
cabinets, a wastebasket, a telephone, and so on. Show how they would appear on the computer
display?

How does interstellar reddening affect our ability to study spectral lines from stars? A. It
eliminates our ability to detect blue lines. B. It makes it easier to detect spectral lines from red
stars. C. It has little effect, because the positions of stellar spectral lines are not affected. D. It has
a major effect

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Jamarcus works part-time as a pizza delivery person in a college town. The Bureau of Labor
Statistics counts Jamarcus as a. unemployed and in the labor force. b. unemployed and not in the
labor force. c. employed and in the labor force. d. employed and not in the labor force.
You purchased 100 shares of stock at a price of $35.72 per share. Over the last year, you have
received total dividend income of $312. What is the dividend yield? A. 3.2% B. 4.4% C. 8.7% D.
9.2% E. 11.4%

In the U.S. court system, a defendant is assumed innocent-until proven guilty. Suppose that you
regard a court trial as a hypothesis test with null and alternative hypotheses H0: Defendant is
guilty Ha: Defendant is innocent Explain the meaning of a Type I error Explain the meaning of a
Type II error If you were t

On January 3,2010, Mercury company began self-constructing an asset that qualified for interest
capitalization. On January 5, Mercury borrowed $300,000 on an 8% construction loan just for
the project. In addition Mercury had $700,000 of 6% notes payable and $400,000 of 9% bonds
payable outstanding. Expenditures made th

The following data has been provided by Lee Company regarding its inventory purchases and
sales throughout the year. Required: Compute the cost of goods sold and ending inventory using
the perpetual inventory system for the FIFO and LIFO cost flow assumptions

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Hartley Incorporated buys plastic resin by the ton and then packages and distributes it in smaller
amounts to industrial users. The resin typically costs $50 per ton, and Hartley uses 80,000 tons
each year. Placing an order for more resin costs $500 in allocated labor cost for purchasing
personnel. Holding costs for th

According to the text, to minimize the risk of material misstatement, auditors seek third- party
verification of account balances by mailing customers their statements. Discuss the advantages
of positive and negative confirmations, and ascertain whether or not email and oral confirmations
are acceptable to increase cus

If the prices in the equation between price and quantity are expressed in a different currency
(such as euros at 1.2 per dollar), How does the elasticity change? Choose the correct answer
below. a. The elasticity is multiplied by the log of the conversion rate because elasticity is the
slope in a log-log regression e

Paul's Delivery Service is considering selling one of its smaller trucks that is no longer needed in
the business. The truck originally costed $23,000 and has accumulated depreciation of $10,000.
The truck can be sold for $14,000. Another company is interested in leasing the truck. It will pay
$4,800 per year for three

Kitty Kennels provides overnight lodging for a variety of pets. An attractive feature is the quality
of care the pets receive, including well balanced nutrition. The kennel's cat food is made by
mixing two types of cat food to obtain the "nutritionally balanced cat diet." The data for the two
cat foods are as follows:

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In your own words, summarize the dealer-broker record retention requirements?

Joe Birra needs to purchase malt for his microbrewery production. His supplier charges $35 per
delivery (no matter how much is delivered) and $1.20 per gallon. Joe's annual holding cost per
unit is 35% of the price per gallon. Joe uses 250 gallons of malt per week. a. Suppose Joe orders
1000 gallons each time. What is

What does it say about Gary Kelly's leadership philosophy when he categorically proclaims,
"Our people are our single greatest strength and most enduring long-term competitive
advantage?"

Internal Growth Rate Leash N Collar reported a profit margin of 9.9%, total asset turnover ratio
of 3.4 times, debt-to-equity ratio of 0.94 times, net income of $590,000, and dividends paid to
common stockholders of $390,000. The firm has no preferred stock outstanding. What is Leash
N Collar's internal growth rate? (D

Explain the assignment model and how it facilitates in solving transportation problems.
Determine the benefits to be gained from using this model. •Identify any challenges you have
in setting up an transshipment model in Excel, and solving it with Solver. Explain exactly what
the challenges are and why they are chall

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Karla Salons leased equipment from Smith Co. on July 1, 2016, in a Type A lease. The present
value of the lease payments discounted at 10% was $80,000. Ten annual lease payments of
$12,000 are due each year beginning July 1, 2016. Smith Co. had constructed the equipment
recently for $66,000, and its retail fair value w

Spotted Singer sells karaoke machines to businesses and consumers via the Internet. On January
1, 2013, Spotted Singer Inc has an Accounts Receivable balance of $997,000 and a credit
balance in its Allowance for Doubtful Accounts of $24,000. During 2013, Spotted Singer had
$10,800,000 of credit sales, collected $1,725,

Today's price of IBM's common stock is $150. A May 2018 call option on this IBM stock has an
exercise price of $150 and costs $5. A May 2018 put option on this stock also has an exercise
price of $150 and costs $4. a. What is the cost of holding the long call and long put, and what is
this position called? b. If the

Hartley Incorporated buys plastic resin by the ton and then packages and distributes it in smaller
amounts to industrial users. The resin typically costs $50 per ton, and Hartley uses 80,000 tons
each year. Placing an order for more resin costs $500 in allocated labor cost for purchasing
personnel. Holding costs for th

According to the transformed model of the association between weight and mileage, which will
save you more gas: getting rid of the 50 pounds of junk that you leave in the trunk of your
compact car or removing the 50-pound extra seat from an SUV?

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You inherit $200,000 and decide to invest it for 28 days compounded daily at 6% annual interest.
After the 28 days, you are going to invest your new found money in a startup business. a) How
much interest is earned on this investment? b) How much money will you have to invest in the
startup after the 28 days?

If the Federal Reserve Bank decides to increase the interest rate by 1% beginning next quarter,
what steps would you take as the CFO of a company to raise capital from the financial markets?

Lab Industries, Inc., issued $50,000 of bonds, paid cash dividends of $8,000, sold long-term
investments for $12,000, received $5,000 of dividend revenue, purchased treasury stock for
$15,000, and purchased new equipment for $19,000. What is the net cash flow from financing
activities? A. $70,000 inflow B. $27,000 i

The balance sheets for Plasma Screens Corporation and additional information are provided
below. Additional information for 2018: 1. Net income is $111,600. 2. Sales on account are
$1,382,500. 3. Cost of goods sold is $1,077,150. Required: 1. Calculate the following risk ratios
for 2018: A. Receivables turnover

What determines profitability for exhibitors? Consider revenue components, expenses, and the
controllability of these by managers. What is the trend in profitability? What explains this?

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If your boss told you to test this year's budget for the impact of changes in expected client
volume on your budgeted revenue and expenses, you would use a(n) ____________ budget.

You are considering the purchase of a business that produces net cash flows of a business that
produces net cash flows of $350,000 per year in perpetuity. In a perfectly competitive market,
what should be the asking price for the business if the firm's cost of capital is 15%?

1. ABC Company will issue $5,000,000 in 6%, 10-year bonds when the market rate of interest is
8%. Interest is paid semiannually. Required: Determine how much cash ABC Company will
realize from the bond issue. 2. DEF Company will issue $2,000,000 in 10%, 10-year bonds when
the market rate of interest is 12%. Interes
According to the transformed model of the association between weight and mileage, which will
save you more gas: getting rid of the 50 pounds of junk that you leave in the trunk of your
compact car or removing the 50-pound extra seat from an SUV?

The purpose of this assignment is to identify and apply Operations and Supply Chain
Management concepts/tools to solve operational problems and improve operational performance.
To this purpose, you should find an interesting operational problem from the real business world
and think about how you can apply the concepts

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1. Jordon James started JJJ Consulting on January 1. The following are the account balances at
the end of the first month of business, before adjusting entries were recorded. Accounts
Payable................................$300 Accounts Receivable..............................750
Cash................................

You just borrowed $250,000 from a bank to purchase a new home and have to repay the bank in
equal payments at the end of each year for the next 30 years. How much will the annual
payments be if the loan interest rate is 5%?

You plan to retire at age 65. You want to withdraw $100,000 from your savings account every
year starting on your 65th birthday. You expect to make your final withdrawal on your 84th
birthday. How much must you have accumulated by your 65th birthday in order to support your
desired withdrawals if you earn 3% on your sa

Your mayor just announced that the local unemployment rate dropped last month from the prior
month. It went from 10.5% to 10.4%. Is this a significant drop? Explain.

Access the latest annual report, or Form 10-K, of a publicly-traded company of your choice
using the company's website or www.sec.gov. You can usually access from a company's website
by clicking on investor relations, then annual reports, and search for latest form 10K. From the
SEC website (www.sec.gov), search for th

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What does Huck like about the Widow Douglas?

For a company's competitive strategy to succeed and delivering good performance in the
intended competitive edge over rivals, it must?

Evidence should be relevant and reliable to be appropriate. Define the terms "Reliability" and
"Relevant". II. For each situation presented below, indicate which means of gathering evidence
would be considered more reliable (#1 or #2) AND indicate a reason from the following list: A.
Independent source of the in
Answer questions (a)-(e) in the preceding problem under the assumption that the original cross
was a+ b/a+ b × a b+/a b+.

On January 3, 2010, Mercury Company began self-constructing an asset that qualified for
interest capitalization. On January 5, Mercury borrowed $300,000 on an 8% construction loan. In
addition, Mercury had $400,000 of 6% notes payable and $700,000 of 9% bonds payable
outstanding. By December 31, expenditures (occurring

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Suppose that past history show that 60% of students prefer Brand C cola. A sample of 5 students
is selected. What is the probability that exactly 3 of the 5 students selected will prefer brand C

Personal managers usually want to know where a job applicant ranked in his or her graduating
class. With a grade point average of 3.83, Michelle Robinson graduated above the 93rd
percentile of her graduating class. What is the percentile rank of a student whose GPA was the
third quartile GPA? 93rd 25th 10th 50th 7

What is the accounting principle underlying the recognition of an estimated liability for
warranties in the period of product sale (a) Matching (b) Materiality (c) Full disclosure (d)
Conservatism

On November 10 of the current year, Flores Mills sold carpet to a customer for $8,000 with
credit terms 2/10, n/30. Flores uses the gross method of accounting for cash discounts. What is
the correct entry for Flores on November 10? How did you get the answer. A.) Accounts
receivable...........................7,840 S

For service firms such as banks and supermarkets, location decisions are critical elements of
__________ strategy.

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A. marketing

B. pricing

C. promotional

D. efficiency

E. effectiveness

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Leadership development is enhanced when experience involves the three processes of A.
stopping, looking and listening. B. perception, attribution and learning. C. action, observation
and reflection. D. action, behavior and consequence

GAAP require state and local governments to include in their annual financial reports a budget-
to- actual comparison showing actual results and original and final appropriated budgets. What
are the advantages of requiring both the original and final appropriated budget amounts? a. True
b. False

Jones Co. returned merchandise purchased from Smith Co. The journal entry to record the return
of merchandise by Jones, under a perpetual inventory system, would be debit Accounts Payable-
Jones, credit Merchandise Inventory. debit Accounts Receivable-Jones, credit Merchandise
Inventory. debit Sales Returns and Allow

1. Gamebox, a seller of video-gaming systems, games and online gaming subscriptions, recently
made available a coupon that allows its gaming subscription members to extend their
subscriptions by three months at no charge. Subscribers need only to login to the website using
their user name and password and provide the c

Given the following information, determine the activity rate for setups.

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Activity Pool Activity Base Budgeted Amount

Setups 10,000 $60,000

Inspections 24,000 $120,000

Assembly (DLH) 80,000 $400,000

a) $58.00

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b) $6.00

c) $0.75

d) $5.09
The following table summarizes the income distribution for the town of Perkopia, which has a
population of 10,000 people. Every individual within an income group earns the same income,
and the total annual income in the economy is $500,000,000. Suppose that in 2004, the poverty
line is set at an annual income of $27,40

Natchitoches Company makes lenses used in cataract surgery. There are three types of lenses
made, each requiring the use of highly specialized medical equipment with a total operating
capacity of 2,000 hours per year. Information about the three lenses follows: Item Lens A Lens B
Lens C Selling Price $600 $900 $1,200 V

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You are considering two equally risky annuities, each of which pays $5,000 per year for 10
years. Investment ORD is an ordinary (or deferred) annuity, while Investment DUE is an annuity
due. Which of the following statements is CORRECT?

a. The present value of ORD must exceed the present value of DUE, but the future va

Frey Co. is considering the following alternative financing plans: Income tax is estimated at 40%
of income. Determine the earnings per share of common stock, assuming income before bond
interest and income tax is $800,000. Enter answers in dollars and cents, rounding to the nearest
whole cent. Plan 1 $ Earnings pe

Portsmouth Company makes upholstered furniture. Its only variable cost is direct materiels. The
demand for the company's products far exceeds its manufacturing capacity. The bottleneck (or
constriant) in the production process is upholstery labor-hours. Information concerning three of
Portsmouth's upholstered chairs ap

Suppose that past history shows that 60% of college students prefer Brand C cola. A sample of 5
students is to be selected. a) The probability that exactly one prefers brand C is ________. b) The
probability that at least one prefers brand C is ________. c) The probability that more than three
prefer brand C is ____

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Peregrine Corporation acquired an 80% interest in Serine Corporation in 2011 at a time when
Serine's book values and fair values were equal to one another. On January 1, 2014, Serine sold a
truck with a $55,000 book value to Peregrine for $100,000. Peregrine is depreciating the truck
over 10 years using the straight-l

In which of the following three markets are there likely to be the greatest feedback effects:
market for housing, market for wheat, market for manufactured goods?

The government uses behavioral economics in order to optimize tax revenue in markets for
carbon fuels, cigarettes and more. Can you think of some social benefit in which behavioral
economics might be used to improve our society? Find some social benefit that should be
promoted and then use consumer choice or behavioral

How do you find the X value that corresponds to a given percentage of the normal distribution?

1. According to the quantity theory of money, if velocity of money is constant, a 5 percent

increase in money supply will lead to a 0.25 percent increase in nominal GDP. a. True b. False 2.
An increase in the money supply leads to a(n): a. Increase in interest rates, an increase in
investment, and an increase in agg

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You own 200 shares of Loner, Inc. stock. The company has stated that it plans on issuing a
dividend of $.20 a share one year from today and then issuing a final liquidating dividend of
$1.60 a share two years from today. Your required rate of return is 11%. Ignoring taxes, what is
the value of one share of this stock t

The Beakins Company manufactures advertising banners made of weather-resistant nylon. The
direct labor standard for a banner allows 1.5 direct labor hours at a standard rate of $10 per direct
labor hour. During the month of March, Beakins used 2,190 direct hours to produce 1,210
banners. The company's direct labor payr

You bought a share of Bavarian Sausage stock for $46.50 at the beginning of the year. During
the year the stock paid $2.75 dividend and at the end of the year it trades at $52.75. What is the
total return of your stock investment? What is the total dollar return on your investment?

Megan is a landscaper. Which of the following are included in her physical capital? a. her
knowledge of landscaping learned in college and her landscaping equipment b. her knowledge of
landscaping learned in college, but not her landscaping equipment c. her landscaping equipment,
but not her knowledge of landscaping

X-bar and R charts are maintained for an important quality characteristic (i.e., CTQ). The sample
size is n=7; X-bar and R are computed for each sample. After 35 samples, we have found the
average of X-bar = 7805 and the average of R = 1200. Determine the UCL, CL, and LCL for the
X-bar and R charts. You should show yo

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Assume a fixed cost of $900, a variable cost of $4.50, and a selling price of $5.50. a. What id the
break-even point? b. How many units must be sold to make a profit of $500.00? c. How many
units must be sold to average $0.25 profit per unit> $0.50 profit per unit> $1.50 profit per unit?

Garrison Company uses the retail method of inventory costing. It started the year with an
inventory that had a retail cost of $37,080.00. During the year, Garrison purchased an inventory
with a retail sales value of $733,258.00. After performing a physical inventory, Garrison
calculated the inventory at retail to be $5

Patton Corporation had the following items on its financial statements for Years 1 and 2: Patton's
rate earned on stockholders' equity for Year 2 is a. 8.7%. b. 9.5%. c. 9.1%. d. None of these
choices are correct.

In 2008 a drought in Australia's rice-growing regions raised the world price of rice from 12 to 24
cents a pound. Demonstrate graphically the effect of the drought on equilibrium price and
quantity in the world rice market?

One harmful consequence of using monetary policy to lower the rate of unemployment below its
natural rate is that it causes A) An upward shift in the Phillips curve in the long run. B) A
movement rightward along the Phillips curve in the long run. C) A decrease in transfer payments
in the short run. D) An increase

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You own a pet wholesale business. You sell fish. You would like to have a population of
100,000 neon tetra fish to sell to your retailers. If cared for well, neon tetras reproduce quickly.
You estimate that your fish population can grow at a rate of 250% per year! Your goal is to have
the 100,000 fish at the end of 5 y

Bowen Incorporated has five departments. The company's desired return for all departments is
8%. The service department currently has a return of 12% on $250,000 of operating assets. The
company is considering purchasing a new $150,000 machine for the service department. The
new machine is expected to have a 10% return

If the recombination frequency in the previous two problems were 40 percent instead of 20
percent, what change would occur in the proportions of gametes and testcross progeny?

You will be creating an overall operations and supply chain plan (6 months to 2 years- i.e. short
and medium term) based on a product that received funding by one (or more) of the "sharks" in
the hit reality show Shark Tanks (abc.go.com/shows/shark-tank) You can choose any episodes
that are available at ABC site, or at

The level of inventory of a manufactured product has increased by 8,000 units during a period.
The following data are also available: Unit manufacturing costs of the period: Variable: $24
Fixed: $10 Unit operating expenses of the period: Variable: 8 Fixed:3 What should be the effect
on income from operations if variabl

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(a) Using the data from Figure 2, calculate the firm's total profit. (b) If the firm operates at
optimum efficiency, how much will its output be? (c) If the firm were a perfect competitor how
much would its price be in the long run?

LaForge Investment Group will use the risk-adjusted rate of return to assist it in arriving at
Jensen's Measure for the year. Its beta coefficient for the portfolio is 1.2, the risk-free rate is 1%,
and the market returned 9%. During the year the portfolio returned 12%. What is Jensen's
Measure?

Why did the UAW agree to a 50 percent pay cut for its unionized workers who were being
recalled to work in the Orion Township assembly plant? Do you think the local workers who will
have their pay reduced by half are justified in protesting the deal made by their union that is
supposed to be representing their interest

Some communication experts claim that men and women have different styles of communication
that create barriers to decoding messages from a sender of the opposite sex. What do you think
are the important differences between the way men and women communicate with each other in
a work environment? What are the implicatio

As noted in the chapter-opening vignette, Toyota ran into trouble for two reasons. One was that
the company centralized most decision making in corporate headquarters. The second was that
the CEO pressured top engineers to cut costs to improve profitability. What should an
international company do to avoid these pitfal

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If you were hired as a consultant by Pressman Company, what steps would you recommend that
Stevens take?

In the manufacture of 10,000 units of a product, direct materials cost incurred was $165,000,
direct labor cost incurred was $105,000, and applied factory overhead was $53,000. What is the
total conversion cost? $218,000 $158,000 $323,000 $53,000

Why have managers needed to place greater emphasis on employee rights in recent years?

Do you think that wellness programs are worth their cost to a company? Explain.

In general, on what basis is responsibility for HRM divided between line and staff managers?

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In this case, an employer's right to protect its property is at odds with employees' right to privacy
concerning the use of personal employment information and the right to be treated ethically with
dignity and respect. Why does there seem to be an imbalance between these conflicting rights,
with the employer's rights
How might an organization’s recruiting and selection practices be affected by the general
level of employment?

Explain how the three wage-related decisions result in a compensation system.

How would you change or adapt each of the company's current personnel policies to better fit the
cultural environment of each international facility?

Are employee benefits really necessary? Why?

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By offering its employees one of the best 401(k) plans available, how does IBM benefit from this
investment in its employees? How might employee behavior and performance be affected by the
IBM 401(k) plan in its current form? What changes in employee behavior and performance
would you expect if IBM decided to modify it

One of the key factors contributing to higher health care costs is the age composition of the
American workforce. For example, the average age of U.S. employees covered by employer-
provided health care plans is now 41 years, up from 38 in 2000. Why do you think the aging of
the U.S. workforce increases health care cost

Why is it so important to provide feedback after a performance appraisal?

Under what conditions could it be considered acceptable to hire a relative of an employee or

executive in a public organization, such as in federal government, or a publicly owned business,
such as General Motors?

Do you think legislation would be an effective tool for managing workplace bullying? Why or
why not?

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What makes it so difficult to find an acceptable solution for this issue, assuming that the status
quo concerning illegal immigration needs to be changed?

Some experts in the field of labor relations believe that when a union can pose a credible threat
of a strike to management in the collective bargaining process, both parties-union and
management-are motivated to move in the direction of a settlement and reach a labor agreement.
They also claim that without a credible

Reread the Manager's Notebook, "Learning How to Cope with Political Risks." How do you
think firms can better utilize HR practices to avoid the pitfalls illustrated in the Manager's
Notebook? Explain.

Is workplace bullying different from sexual harassment? Explain.

Employee privacy has been called "today's most important workplace issue." What kinds of
dilemmas have the new technologies created regarding employee privacy? What other kinds of
problems have the new technologies created in employee relations and communications, and
how might managers deal with them?

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What do you think about Google's policy to increase parents' financial contribution for child-care
benefits? Why is Google asking parents to pay more for the child care benefits? What does this
tell you about what happens when a company gives a benefit and then threatens its availability to
employees by raising its pri

Millions of people use social networking Web sites, such as Facebook and MySpace, to share
personal information, including photos and videos with their friends. Should companies’ use
social networking Web sites as a communications tool to build employee networks? What are the
advantages and the disadvantages of using

Compare and contrast the progressive and positive discipline procedures.

How accurately can managers plan for future human resources needs?

The television networks, which were not one of the parties at the bargaining table, sustained
substantial losses due to the lack of original programming. What can the television networks do
to protect their revenues from losses during future strikes?

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What are the advantages and disadvantages of having an employer draw attention to situations
where employees use some of their work time to do non-job-related activities? Does labeling this
employee behavior as stealing time help raise people's consciousness of the seriousness of this
problem for employers in small bus

The enforcement of the wellness policies described in this case often falls into the domain of the
HR staff, and they may be viewed by employees as the "wellness police." How might this
enforcer role undermine the credibility of HR staff in their work in other areas, such as EEOC
compliance, training, and compensation

Assume that a union has organized the faculty at the university or the college where you are a
student. What impact would you expect the union to have on the faculty? Which faculty would
you expect to support the union? To not support the union? How would a faculty union affect the
students' educational experience? Exp

How might managers make use of Maslow’s hierarchy of needs in motivating employees?
What problems would they encounter?
What are the major challenges and benefits associated with a culturally diverse workforce?

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When managers at Zappos get older, they are likely to prefer to spend more time with their
families and less time after hours partying with their subordinates. What HR policies can enable
Zappos to maintain its fun-loving culture that is based on socializing between employees and
their bosses?

From seals and sea turtles to porpoises and penguins, the nonprofit New England Aquarium
houses an incredibly diverse array of the world’s sea life. The aquarium’s official
mission statement is “to present, promote, and protect the world of water.” It also wants to
appeal to a broad audience and build a work fo

Suppose that you have just opened a new Ford sales showroom and repair shop. Which of your
employees would be paid wages, which would receive salaries, and which would receive
commissions?

What is the difference between the objective of employee training and the objective of
management development?

What is the difference between a team and a union?

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How do human resources managers go about matching a firm’s supply of workers with its
demand for workers?

Reread the Manager's Notebook, "Toxic Factories Take Toll on China's Labor Force." Do you
think it is fair for a company to take advantage of lax environmental standards in other countries?
Should a multinational company take special care even if it is more costly to invest in equipment
to protect workers' health? If e

What is the difference between the objectives of workers' compensation and the objectives of
OSHA?

Is workplace bullying different from discrimination? Explain.

Only a small percentage of part-time and temporary employees in the United States receive
health insurance and retirement benefits compared to employees with full-time jobs. How serious
a problem is this? Which people do you think are most likely to be affected by this lack of
benefits coverage? What, if anything, can

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What, in your opinion, is the most significant impact of a union on the management of human
resources? Explain.

How is a job analysis used in the process of job evaluation?

How could you estimate the cost of workplace bullying?

Why might an employee decide to blow the whistle on another person or practice in a company?
What does an employee have to gain from blowing the whistle? What are the potential risks an
employee could face by blowing the whistle on the employer?

Why is orientation an important HRM activity?

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Can you think of a job-related reason why a company would decide to restrict dating between
employees and enforce a no-dating policy? Do you think employers have a right to restrict any or
all of the following off-duty conduct of their employees? (1) Smoking cigarettes, (2) engaging in
high-risk leisure activities suc

How can managers use the organization's reward system to encourage workplace safety?

Why did the local union object to the way Amalgamated's management used problem-solving
teams?

The opt out feature of the 401(k) plan is designed to increase the enrollment of employees in the
plan because, without this feature, an average of 25 percent of employees are not likely to enroll
in it. What do you think would happen if the IBM 401(k) plan had an opt in feature instead? [An
opt in feature would mean t

What set of management recommendations would you provide for keeping, changing, or
adapting East Computer Company's HR policies for the United States, Australia, Mexico,
England, and Norway? In your recommendations, be sure to mention any risks associated with
implementing your recommendations.

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Why do you think people are more accepting of the application of nepotism in the workplace in a
privately owned business than in one that is publicly owned by many shareholders? Why is there
little tolerance for nepotism in the government, such as when the mayor of a city puts friends and
family members on the governme

It is often said that "good pay and good management" are the keys to successful union avoidance.
Spell out the kind of policies and practices companies should develop if they want to keep their
workers from unionizing. Do you think the employee relations practices you've mentioned are
less costly or more costly than wo

What kinds of policies do you think would work best to prevent workplace violence?

Assume that you have two potential candidates for an entry level expatriate position, one who
graduated from a branch campus of a U.S. university overseas and one who graduated from the
main campus of the same university in the United States. Also assume that each candidate has
equal qualifications. Which candidate wou

One of your colleagues argues that domestic violence isn't a concern of the business. Do you
agree or disagree? Explain.

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Some benefits experts claim that unemployment insurance and workers' compensation benefits
create a disincentive to work. Why do you think they say this? Do you agree or disagree with this
position?

From a human resource perspective, what are the benefits and the pitfalls of a U.S. university
pursuing a global strategy as discussed in this case? Explain.

How might an international firm trying to adapt HRM practices to the local culture produce
worse results than it would produce by "exporting" HRM practices from the home office?

List the three main HRM activities and their objectives.

When a whistle-blower steps forward and discloses corruption or misconduct performed by a

manager, how does a company benefit? What can HR staff working with management do to
reduce the fear and risk to employees from being a whistle-blower?

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Referring to the approach used by United Technologies to lower health insurance costs presented
in the case, what would be the maximum amount of out-of-pocket health costs that an employee
could be expected to experience during a given year? How does this maximum annual health
care expenditure at United Technologies co

Based on what you have learned in this chapter, what do you think are the underlying problems
in the Polish subsidiary of Pressman Company?

Do you think it is a good idea for a company and its managers to keep in touch with employees
who have quit and taken jobs elsewhere? What are the advantages and disadvantages with
staying in touch with former employees who have moved on with their careers?

What are the advantages and disadvantages of external recruiting? Of internal recruiting?
There is a long waiting list for Google's on-site child-care benefit. Google's solution is to let the
market ration the spaces to enroll children in child care by raising the price. Is this a good idea?
What principle is Google using to decide who gets child care? Do you agree with this? If not,
what principle of alloc

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Outstanding customer service helps Zappos stand out in the 24/7 world of online retailing. The
company always has at least 2 million pairs of shoes in stock, ready to be boxed and shipped at a
moment’s notice. Customers have a full 365 days in which to return their purchases if
they’re not satisfied. And unlike som

Do employers have rights? If so, what are these rights?

A minority of employees are actually demotivated by being given public recognition in front of
their coworkers. Why might some employees feel uncomfortable being recognized in a public
ceremony? Do you think that this could be an issue related to diversity in the workplace?
Assuming that you are a manager and you are a

Turnover—the rate at which employees leave their jobs—is notoriously high in the fast-food
industry. According to the National Restaurant Association, more than half of all managers in
limited-service restaurants change jobs each year, and turnover among lower-level employees is
even higher. So it’s rare to find

How could you develop a workplace culture that doesn't tolerate bullying?

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Some people believe that U.S. MNCs should serve as vehicles for cultural change in developing
countries by introducing modern U.S. HRM practices and instilling values (such as punctuality
and efficiency) in the workforce that are necessary for industrialization. Do you agree with this
assertion? Explain.

How could an employer use the "employment at will" doctrine to defend against an allegation of
retaliation from an employee who has been discharged after blowing the whistle on the
company?

Do you think most employees have reservations about using an appeals procedure such as an
open-door policy? What can managers do to convince employees that the available procedures
are fair and effective?

Shortly after Titan pleaded guilty to the bribery charges, it hired Daniel W. Danjczek under a
new position title of "vice president for compliance and ethics." Danjczek's job is to "instill
ethical behavior at the company." Do you think this is a wise and sincere attempt to redress the
company's ethical problems or a
Do you think small businesses should be subject to federal safety and health regulations? Why?

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List three ways the HR department can contribute to positive employee relations in a company.

In your opinion, what are the two best techniques for gathering information about job
candidates?

Decagon treats its employees as if they were members of a large family. Which HR policies
described in the case might make employees really feel like they are being cared for and
supported as if they were part of a family? Right now, Decagon has fewer than 100 employees.
Do you think this family-like culture can be sus

It was argued in this chapter that an empowerment approach to improving safety could yield
positive results. The operation of consultative safety teams including cleaning workers was used
as an example. However, a participative approach to safety improvement means employee time
away from other duties and decreased prod

Why have labor and management tended to treat each other as adversaries in the U.S. labor
relations system?

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How are a job analysis, job description, and job specification related?

Given East Computer Company's present personnel policies, what problems is the company
likely to face in each facility if it transports its domestic policies abroad?

If a job is potentially hazardous to the fetus of a pregnant employee, should it be legal for the
company to restrict the job to men?

Small businesses typically have limited resources. Do you think complying with safety and
health regulations is cost-effective for a small business? Explain.

Suppose a goal of management is to reduce the number of grievances filed by union employees
each year. What are some ways that the HRM staff can contribute to this goal?

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National Medical Enterprises, Inc., a $4 billion operator of hospitals and psychiatric treatment
centers, faced criminal probes for practices such as widespread overbilling and fraudulent
diagnoses to extend patients' hospital stays. Investigators found that NME's top management
urged hospital administrators to adopt "
As a manager, what actions would you take if an operations employee with six years of
experience on the job refused ongoing training and ignored performance feedback?

Why are employers implementing policies that require employees to adopt healthier lifestyles?
Do you think it is ethical when an employer decides to penalize employees who eat their favorite
junk foods and gain weight or smoke cigarettes, which are a legal product?

Imagine having a job where you could get generous pay, free lunch and dinner, free snacks, a pet
center, free gym membership, a game room, an on-site massage therapist and doctor, hair styling,
generous vacation and maternity benefits, parental leave, adoption benefits, paid take-out meals
for new parents, stock option

U.S. MNCs experience a much higher rate of early returns with their expatriate employees than
European and Japanese MNCs do. What explains this difference? What HRM policies and
procedures would you develop to reduce this problem?

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How does the Freelancers Union differ from the unions described in this chapter?

What are some advantages and disadvantages of a strike from management's perspective? From
the union's perspective?

Many U.S. companies outsource activities, such as manufacturing, to factories in Asia and Latin
America. For example, Nike manufactures shoes in Indonesia and Hewlett-Packard uses
electrical parts made in Chinese factories for its computers. Should the workers in these overseas
factories that are part of the global sup

Shelly Wexler tells her supervisor, Rob Levine, that having to care for her aging mother is
forcing her to leave work early and is making her feel increasingly "stressed out." Rob refers her
to the company's EAP, but he also tries to convince her to put her mother in a home for the aged
and even gives her some informat

How can management's collective bargaining tactics be influenced by the company's labor
relations strategy? Provide examples.

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Why are there so many laws relating to HRM practices? Which are the most important laws, in
your opinion?

How could genetic testing be used to discriminate?

Do conflicts of interest exist between wanting to make your patient happy and providing the best
medical care possible? Why or why not?
Toyota has built a huge manufacturing company that can produce millions of cars each year for a
wide variety of consumers. Why was it able to grow so much bigger than any other auto
manufacturer?

What are the reasons the author advances for project management to be considered an
“accidental profession?” The twelve guidelines are presented in no particular order. Order
them by level of importance and explain your reasoning.

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What have been the keys to Nokia’s global strength?

The administration of discipline usually occurs between a manager and a subordinate employee.
How can HR staff contribute to the fairness of the administration of discipline? How can HR
staff contribute to the reduction of the need to administer discipline to employees within a
company?

Discuss the advantages and disadvantages of project management.

What can Nokia do to gain market share in the United States and Europe where its presence is
not as strong?

What are McDonald’s core brand values? Have these changed over the years?

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Describe the life cycle of a project in terms of (1) The degree of project completion; (2) Required
effort.

Identifying suitable market segments and selecting targets are critical to the success of any
marketing plan. As Jane Melody’s assistant, you’re responsible for market segmentation
and targeting. Look back at the market information, buyer behavior data, and competitive details
you previously gathered as you answer

Is Marketing Management an Art or a Science? Some observers maintain that good marketing is
mostly an art and does not lend itself to rigorous analysis and deliberation. Others contend it is a
highly disciplined enterprise that shares much with other business disciplines. Take a position:
Marketing management is largel

What Is the Best Way to Position? Marketers have different views of how to position a brand.
Some value structured approaches such as the competitive positioning model described in the
chapter, which focuses on specific points-of-parity and points-of-difference. Others prefer
unstructured approaches that rely more on s
Southwest has mastered the low-price model and has the financial results to prove it. Why
don’t the other airlines copy Southwest’s model?

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Is Service Marketing Different from Product Marketing? Some service marketers maintain that
service marketing is fundamentally different from product marketing and relies on different
skills. Some traditional product marketers disagree, saying “good marketing is good
marketing.” Take a position: Product and service

Identify other negatively correlated attributes and benefits not described in this chapter. What
strategies do firms use to try to position themselves on the basis of pairs of attributes and
benefits?

What risks do you feel P&G will face going forward?

How would a demolition project differ from a more common construction project? Consider
performance, schedule, and budget.

What’s next for L’Oreal on a global level? If you were CEO, how would you sustain the
company’s global leadership?

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What is unique about Costco’s channel management process? What components can other
retailers borrow or implement?

Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it
can be seen as having some positive aspects?

Pick an industry. Classify firms according to the four different roles they might play: leader,
challenger, follower, and nicher. How would you characterize the nature of competition? Do the
firms follow the principles described in this chapter?

Is the life cycle for this project S-shaped or shaped like the right half of a U or something else?
Why?

What has been the key to successful local product launches such as Maybelline’s Wondercurl
in Japan?

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Why is the life cycle curve often “S” shaped?

P&G’s impressive portfolio includes some of the strongest brand names in the world. What
are some of the challenges and risks associated with being the market leader in so many
categories?

With social media becoming increasingly important and fewer people watching traditional
commercials on television, what does P&G need to do to maintain its strong brand images?

What was the main consideration in this demolition project?

With Products, Is It Form or Function? The “form versus function” debate applies in many
arenas, including marketing. Some marketers believe product performance is the be-all and end-
all. Other marketers maintain that the look, feel, and other design elements of products are what
really make the difference. Take a

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How is Virgin unique in its quest to be a socially responsible and sustainable company?

Is the Right Price a Fair Price? Prices are often set to satisfy demand or to reflect the premium
that consumers are willing to pay for a product or service. Some critics shudder, however, at the
thought of $2 bottles of water, $150 running shoes, and $500 concert tickets. Take a position:
Prices should reflect the val

Who are L’Oréal’s greatest competitors? Local, global, or both? Why?

Do Brands Have Finite Lives? Often, after a brand begins to slip in the marketplace or
disappears altogether, commentators observe, “All brands have their day,” implying brands
have a finite life and cannot be expected to be leaders forever. Other experts contend brands can
live forever, and that their long-term su

Where can Costco improve? Should it offer more products or advertise more? Why or why not?

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Review L’Oréal’s brand portfolio. What role have target marketing, smart
acquisitions, and R&D played in growing those brands?

Discuss the company’s decision to grow beyond its core affluent consumer base. What did
this do for the company and the brand?

Is the World Coming Closer Together? Many social commentators maintain that youth and teens
are becoming more alike across countries over time. Others, although not disputing the fact,
point out that differences between cultures at even younger ages by far exceed the similarities.
Take a position: People are becoming m

Where would you place yourself in Figure 2?

How can you relate the different models of brand equity in this chapter to each other? How are
they similar? How are they different? Can you construct a brand-equity model that incorporates
the best aspects of each model?

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Why is there such a pronounced bend in the curve of Figure 1-2?

With the rest of the marketing plan in place, you’re ready to make recommendations about
how to manage Sonic’s marketing activities. Here are some specific questions Jane Melody
wants you to consider. • How can Sonic drive customer-focused marketing and strategic
innovation throughout the organization? • What r

Who are IBM’s biggest competitors today, and what risks do they face with their current
strategy?

Discuss why there are trade-offs among the three prime objectives of project management.

Describe some situations in which project management would probably not be effective.

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Describe the characteristics of quasi-projects.

Think about the pricing methods described in this chapter—markup pricing, target-return
pricing, perceived value pricing, value pricing, going-rate pricing, and auction-type pricing. As a
consumer, which do you prefer to deal with? Why? If the average price were to stay the same,
which would you prefer a firm to do:

How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its
cachet?

Blanka Transport, Inc. After several years of driving long-haul trucks, Joe Blanka founded his
own trucking company, Blanka Transport Inc. (BTI), which specialized in less-than-carload
shipments in the midwestern part of the United States. Joe developed a successful method for
scheduling BTI’s runs that met or exceed

How important was the iPod to Apple’s current success? Discuss the significance of the
iPhone and iPad launches to Apple’s new product development strategy.

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Name and briefly describe the societal forces that have contributed to the need for project
management.
Evaluate Research In Motion’s keys to success. What did the company do well and, in
hindsight, what should it have done differently during its decade of extreme growth?

How does The Ritz-Carlton match up to competitive hotels? What are the key differences?

Consider the different means of differentiating products and services. Which ones have the most
impact on your choices? Why?

How would you define a project?

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Discuss the importance of the “wow stories” in customer service for a luxury hotel like The
Ritz-Carlton.

Is the torch relay another part of the Olympics themselves, perhaps a sub-project?

Few companies have had such a long history of ups and downs as IBM. What were some of the
keys to its recent success? Can its plans to solve some of the world’s most challenging
problems succeed? Why or why not?

Apple’s product launches over the past decade have been monumental. What makes the
company so good at innovation? Is anyone comparable to Apple in this respect?

Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?

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Think of your favorite retailers. How have they integrated their channel system? How would you
like their channels to be integrated? Do you use multiple channels from them? Why?

Jane Melody has assigned you to plan integrated marketing communications for Sonic’s new
product introduction. Review the data, decisions, and strategies you previously documented in
your marketing plan before you answer the next three questions. • What communications
objectives are appropriate for Sonic’s initia

What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough
economic times hit?

Evaluate American Express’s integration of its various businesses. What recommendations

would you make in order to maximize the contribution to equity of all its business units? At the
same time, is the corporate brand sufficiently coherent?

Describe a project whose life cycle would be a straight line from start to finish. Describe a
project with an inverse-S life cycle.
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What are some of Samsung’s greatest competitive strengths?

Colleges, universities, and other educational institutions can be classified as service

organizations. How can you apply the marketing principles developed in this chapter to your
school? Do you have any advice as to how it could become a better service marketer?

Why has eBay succeeded as an online auction marketplace while so many others have failed?

Sonic needs a strategy for managing personal communications during its new product launch.
This is the time to look at interactive marketing, word of mouth, and personal selling. Answer
these three questions as you consider Sonic’s personal communications strategy. • Which
forms of interactive marketing are appropr

Discuss the duties and responsibilities of the project manager. How critical is the project
manager to the success of the project?

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Describe the limitations of project management.

Evaluate eBay’s fee structure. Is it optimal or could it be improved? Why? How?

Give several examples of projects found in our society, avoiding those already discussed in the
chapter.

How do projects, programs, tasks, and work packages differ?

Evaluate American Express in terms of its competitors. How well is it positioned? How has it
changed over time? In what segments of its business does American Express face the most
competition?

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Mass communications will play a key role in Sonic’s product introduction.After reviewing
your earlier decisions and thinking about the current situation (especially your competitive
circumstances), respond to the following questions to continue planning Sonic’s marketing
communications strategy. • Once Sonic begi

Samsung’s goal of $400 billion in sales by 2020 would bring it to the same level as Walmart.
Is this feasible? Why or why not?

Does It Matter Where You Sell? Some marketers feel that the image of the particular channel in
which they sell their products does not matter—all that matters is that the right customers shop