*PORTFOLIO
Interior Design Gabrielle Gutierrez
“Good design is
obvious, great design
is transparent.”
-Joe Soprano
CONTENTS
4 10
Adelaide Solasta Beauty
Residence Clinic
Project Scope
+ space planning
+ concept development
+ concept rendering
+ material finishes
+ interior design and styling
Adelaide Residence
contemporary 2-bedroom condominium with
natural finishes and minimalistic style
CONCEPT
warmth, contrast, texture, white space
ZONING
Living Dining Kitchen
Bathroom Entry
Bedroom 2 Ensuite
Bedroom 1
W.I.C
LEGEND 3 2 1
1 Kitchen
2 Dining
3 Living
8
4 Bedroom 2
5 Bedroom 1
6 Walk-in Closet
7
7 Ensuite
8 Bathroom
4 5 6
Social Zones Privacy Zones
FURNITURE
PLAN
1 Built-in 2x12 shelving
2 Gas Fireplace
3 Built-in storage cabinets
4 Built-in dresser
1 2 3
5 Wall-mounted vanity
4
5
FLOOR
FINISHES
Hardwood Floors
in Light Oak
Porcelain Tile in
“Argento”
Porcelain Tile in
“Travertine”
Living Room
Warm neutrals and soft whites enrobe the space
through the use of natural materials.
Dining Kitchen
Ensuite
This room uses fine lines and
elevated forms to emphasize
lightness and space.
Ensuite cont.
SOLASTA
BEAUTY
CLINIC
A beauty studio rebranded
to exude light and luxury.
Project Scope
+ branding
+ space planning
+ concept development
+ concept rendering
+ material finishes
+ interior design
BRANDING
SOLASTA is inspired by amethyst, the gemstone that reflects
balance and peace. According to Greek mythology, Amethyst
was the name of a young maiden who fell into the wrath of the
Greek god of wine, Dionysus. After having his romantic advanc-
es rejected by her, he drunkenly set out her death by having
two tigers ready to devour her. In the midst of danger Ame-
thyst called on Goddess Diana who protected her by turning
her into white quartz. Saddened and remorseful for his actions,
Dionysus poured wine over the crystal as an offering, dying the
outer layers of the white stone purple.
In the modern world, amethyst
is a sight of intricate beauty. It’s
smooth crystalline form transforms
light and exemplifies it’s own
beauty naturally. It is respectively
chosen as a symbol for SOLASTA. S O L A S TA
Reflecting the company’s intent
(adj) luminous, shining
to illuminate the beauty found in origin: scottish
each individual.
RESEARCH
Store Location: Toronto, Ontario
Canadian Statistics(2018):
+ There are 1303 cosmetic and beauty stores in Ontario
+ Yves Rocher is the leading retailer in customer satisfaction
+ the sales of cosmetics and fragrance in Canada are 2.89
billion a year
+ the sale of face care in Canada come to 760 million a year
+ the average annual household expenditure on makeup
comes to $275 CAD
+ the most popular and regularly used store for personal care
and beauty is Wal Mart
+ the leading source of cosmetic product recommendation
are friends and family
Top Retailers in Beauty “They are looking for products
that work, but also and most
+ L’oreal Group importantly, they want to know
+ Procter and Gamble how to use the products and
+ Beiersdorf AG how well they work, often
+ Avon before buying.”
–Aleesha Harris, Vancouver Sun
RESEARCH CONT.
Youth-specific skin care has
Beauty Retail Categories
become a vital regard within young
consumers today. Because of media Prestige
(department and specialty store)
influence today, young adults are
more aware and are looking after Broad
(mass merchandisers, drug stores)
their skin with much more diligence
than before. What they search for Alternate
(direct sales, ex. Avon)
are high-quality products that can
be trusted both in resourcing and Specialty
(spas, salons)
performance.
TARGET MARKET
Young, fashion concious individuals who are students or young The interior design for
professionals searching for an elegant and empowering look. SOLASTA will reflect the
company’s objectives by
providing a space that ra-
SOLASTA’S focal customer
diates youth and sophisti-
base are predominantly
cation. Given the research,
females between the ages
the design must create an
of 19-29 with annual income environment that invites
levels of $35,000 - $75,000. customers to test and learn
about the products.
CONCEPT
transparency, glow, light and crystalline forms
Like the alluring
facets of the a
methyst, this
design will in-
tegrate organic
forms and
reflective textures.
Sleek surfaces
and intense
gem-tone hues
will create a
ultrafeminine and
sophisticated
atmosphere.
MISSION STATEMENT
SOLASTA aims to enhance beauty and confidence in
clinets by using innovative technology and exceptional
products.
immediate proximity
ADJACENCY MATRIX convenient proximity
BUBBLE DIAGRAM
immediate access public
convenient access semi-private
private
SCH EMATIC DE SIGN
public
semi-private
private
1 “Floating” shelves 6 Freestanding shelving unit
2 Built-in shelves 7 Built-in cabinets
3 Built-in makeup display 8 Reception unit
4 Freestanding vanity with display 9 Translucent shelving unit
5 Table display 10 Double-sided sofa FILING AREA
7
1
MAKEUP DISPLAY
2 RECEPTION
4 5 8
OFFICE MANAGER
CONSULT. 1. CONSULT. 2.
3 11
6
10
DR. OFFICE 1 WAITING AREA
9
MAKEUP DEMO AREA
W/R W/R DEMO. LAB
13
STR.
12
14
DR. OFFICE 2
15
WAITING AREA 2
EMPLOYEE AREA/LUNCH ROOM EXAM ROOM 4
OUTPATIENT 1
16
OUTPATIENT 2
EXAM ROOM 3
EXAM ROOM 1 EXAM ROOM 2
17
11 Built-in accent Wall FURNITURE PLAN
12 Vanity unit and built-in feature wall
13 Wall-mounted seating 16 Seating Area
14 Wall-mounted bench 17 Employee Lockers
15 Sofa 18 Coat-hanging area
Glass panels in
“Cobalt”
Nero Marquina
Marble
Demo Lab
The space will embody the unique layering qualities of
crystals with the use of both translucent and opaque
partitions and fixtures. Light will be distributed in var-
ious intensities, ranging from subtle glows to striking
accents of luminous energy.
Translucent acrylic
in “Amethyst”
Calacatta Marble
Acrylic panels in
“Frost”
Porcelain Slab in
“Alabaster”
Makeup Demo Area
*
ONLINE
www.linkedin.com/in/gabrielle-gutierrez
EMAIL
gabriellemae19@gmail.com
