Polytechnic University of the Philippines
College of Communication
Department of Communication Research
NDC Campus Anonas Street Sta. Mesa, Manila
COMMRES GAZETTE
Term Paper
on
NEWSPAPER
Abella, Joemar M.
Capin, Adrian Kurt D.
Padayogdog, Marie Mar T.
Pascua, Eddora Janna P.
Reparip, Lorenz G.
BACR 1-1
abella.joemar1@gmail.com
capin.adriankurt1@gmail.com
padayogdog.mariemar1@gmail.com
pascua.eddorajanna1@gmail.com
reparip.lorenz1@gmail.com
Submitted in Partial Fulfillment of the Requirements for
COMM 20023 Introduction to Communication and Media
First Semester AY 2019-2020
September 2019
1
COMMRES GAZETTE
1.0 Introduction
https://miro.medium.com/max/1200/1*9B7S9mipwLURUX9wdZN7Pw.jpeg
The news is the eye of the society. It serves as the eye of the people to what is happening. Newspaper is commonly
used as a medium to share to the public all the happenings and events in our environment. It is always in mass
production so that many audience is covered. A news states true and legitimate events only; and if not, that is not a
news.
Idealistic and mercenary motives a have contributed to the development of modern newspapers, which continue to
attract millions of regular readers throughout the world despite stern competition form radio, television, and Internet.
2.0 Origin and History of Newspaper
2.1. World
Gazettes and Bulletins
Acta Diurna- Ancient Rome, a government announcement bulletins.
Dibao- China, early government-produced news-sheets. It circulated among court officials during the late Han
dynasty (second and third centuries AD).
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Kaiyuan Za Bao- "Bulletin of the Court" of the Chinese Tang Dynasty (between 713 and 734). It was handwritten
in silk and used to read by government officials. In 1582, there was the first reference to privately published
newssheets in Beijing, during the late Ming Dynasty.
Notizie Scritte- Venice in 1556. These were handwritten newsletters and used to convey political, military, and
economic news quickly and efficiently to Italian cities (1500–1700)—sharing some characteristics of newspapers
though usually not considered true newspapers. However, none of these publications fully met the classical criteria
for proper newspapers, as they were typically not intended for the general public and restricted to a certain range of
topics.
Europe
Johann Gutenberg- invented the first mechanical, movable type printing that allowed the mass production of
printed books. This invention was a simple device, but it launched a revolution marked by repeated advances in
technology and, as a result, a popularization of the ideals of liberty and freedom of information exchange.
Aller Fürnemmen und gedenckwürdigen Historien- Johann Carolus in Strasbourg, 1605
- recognized as the first newspaper, Strasbourg was a free imperial city in the Holy Roman Empire of the
German Nation.
Avisa- fist newspaper of modern Germany, published in 1609 in Wolfenbüttel
They distinguished themselves from other printed material by being published on a regular basis. They reported on
a variety of current events to a broad public audience. Within a few decades, newspapers could be found in all the
major cities of Europe, from Venice to London.
Dutch Courante uyt Italien, Duytslandt- 1618, first to appear in folio- rather than quarto-size.
Amsterdam, a center of world trade, quickly became home to newspapers in many languages, often before they
were published in their own country.
Corrant- the first English-language newspaper, was published in Amsterdam in 1620.
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Corante- weekly news from Italy, Germany, Hungary, Poland, Bohemia, France and the Low Countreys
- was published in England by an "N.B." (generally thought to be either Nathaniel Butter or Nicholas Bourne) and
Thomas Archer.
La Gazette- originally published as Gazette de France
- first newspaper in France, 1631
Di Genova- first newspaper in Italy, in accordance with the oldest issue still preserved, 1639 in Genoa.
Gazeta da Restauração- first newspaper in Portugal, 1641 in Lisbon.
Gaceta de Madrid- first Spanish newspaper, 1661.
Post- och Inrikes Tidningar- founded as Ordinari Post Tijdender, first published in Sweden in 1645, and is the
oldest newspaper still in existence.
Opregte Haarlemsche Courant- Haarlem, first published in 1656, is the oldest paper still printed.
- was forced to merge with the newspaper Haarlems Dagblad in 1942 when Germany occupied the Netherlands.
Merkuriusz Polski Ordynaryjny- Kraków, Poland in 1661.
The Daily Courant-first successful English daily.
Americas
Diario de Pernambuco- November 1825
- second oldest circulating newspaper in South America, after El Peruano, founded in October of that same year.
Halifax Gazette- John Bushell, 1752
- Canada's first newspaper
Quebec Gazette-was first printed 21 June 1764
-remains the oldest continuously published newspaper in North America as the Quebec Chronicle-Telegraph.
In 1808, the Gazeta do Rio de Janeiro had its first edition, printed in devices brought from England, publishing
news favourable for the government of the United Kingdom of Portugal, Brazil and the Algarves since it was
produced by the official press service of the Portuguese crown.
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In 1821, after the ending of the ban of private newspaper circulation, appears the first non-imperial printed
publication, Diário do Rio de Janeiro, though there existed already the Correio Braziliense, published by Hipólito
José da Costa at the same time as the Gazeta, but from London and with forcefully advocated political and critical
ideas, aiming to expose the administration's flaws. The first newspaper in Peru was El Peruano, established in
October 1825 and still published today, but with several name changes.
Asia
During the Tang Dynasty in China (618–906), the Kaiyuan Za Bao published the government news; it was block-
printed onto paper. It is sometimes considered one of the earliest newspapers to be published. The first recorded
attempt to found a newspaper of the modern type in South Asia was by William Bolts, a Dutchman in the employ
of the British East India Company in September 1768 in Calcutta. However, before he could begin his newspaper,
he was deported back to Europe. In 1780 the first newsprint from this region, Hicky's Bengal Gazette, was
published by an Irishman, James Augustus Hicky. He used it as a means to criticize the British rule through
journalism.
2.2. Philippines
Spanish Period
1637
Succesos Felices (Fortunate Events)
A 14-page newsletter in Spanish that is now widely regarded as the first Philippine newsletter.
Published by Tomas Pinpin - The “Prince of Filipino Printers” or the "Patriarch of Filipino Printing."
February 27, 1799
Aviso Al Publico- a hojas volantes or “flying sheets”
August 8, 1811
Del Superior Govierno of Gobernador-Heneral Manuel Fernandez de Folgueras- the first newspaper to
come out regularly
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December 1, 1846
La Ezperanza (HOPE) of Felipe Lacorte Evarisco Calderon
the best-edited during the Spanish Period
1847
La Estrella
Lasted until1849
1848
Diario de Manila of Felipe del Pan
Lived the longest among many Philippine dailies established during the Spanish Period.
Lasted until 1852
American Period
The first newspaper in the Philippines, during the American times is Manila Times on 1898. And the
original Manila Times is existed only for thirty-two years. Because of a situation that the owner was change
the newspaper title.
It is a Manila Bulletin the oldest existing in the Philippines because it is from American Period up to
present.
Thomas Cowan and George Sellner
1899
Columnas Volantes and El Defensor de Filipinas of Isabelo delos Reyes
Published in Barcelona, Espanya (November, 18, 1899)
Bounding Billow
Japanese Period
1941-1945
At this time, only three newspapers existed. These are the Daily Tribune, Manila Bulletin, and Daily Herald
Liberation period
February 1945
Newspapers became vibrant
Yank, Daily Pacifican, The Stars and Stripes
Shortened edition of Times and Newsweek
Free Philippines in Leyte
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3.0 Audience
Newspapers remain largely a print medium, but the dramatic growth in digital media in recent years has compelled
newspaper publishers to re-think their distribution models and become multi-platform content providers.
According to the recent study, 81% of monthly newspaper readers engage with the print product, with 51% reading
print exclusively. The remaining 49% reads a newspaper on at least one digital platform, with 30% reading both
digital and print.
Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. As
digital media have gained in prominence, newspapers have attracted younger readers. Newspaper readers are still
educated and affluent, but their ages are more reflective of the general population than they have been in the past.
For example, 13% of the U.S. population is 70 or older, and this age group now accounts for 15% of the total
monthly newspaper audience.
Compared to previous decades, younger readers now account for a greater percentage of newspaper readers.
Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly
newspaper readership. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s
adoption of digital distribution has allowed it to reach adults of all ages.
Despite their growing appeal among younger readers through digital channels, newspapers still maintain an
educated and affluent audience. Readers, whether print or digital, are still more likely to be college graduates and
have annual household incomes over $100,000 than non-readers. And by broadening their distribution to digital
channels, many newspapers have attracted digital readers, who represent an even more affluent and educated
segment of readers.
4.0 Current Developments in Newspaper
4.1.
For the past two hundred years, newspapers were the main way for people to receive their news. Paperboys,
newsstands, subscription-based models, and supermarkets were only some of the many distribution channels that
newspaper companies employed to get their product out to as many people as possible. It is safe to say that mass
media and newspapers have proliferated our world and provided readers a medium to ingest information.
Nowadays, however, nearly all of our news comes from either television news channels or from online sources.
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younger generations such as millennials receive their information from online, television, and social media where
as older age groups tend to stick to other mediums such as television and print.
This suggests that over the next few decades, people will receive more of their information not from individual
companies, but rather from a variety of sources. Previously, readers would pledge their loyalty to either one or a
few media companies — those that meshed with their political views, interests, and localities. Now, instead of
having to choose between different newspapers and TV channels that write their information and publish specific
news stories, users will have more freedom to selectively tune into whatever news articles they feel like reading.
Every time we log into Facebook or complete a Google search, we are the writers of our own newspapers because
we get to pick and choose where our information comes from.
5. Prospects of the Medium
1. Changing Formats- Internet happened. People who used to read newspaper to search some sources now use
Internet for more access.
2. Changing Sources- People now browse and look for everything in Internet and different platforms than to read
newspapers.
3. Changing Demographics- Newspaper readers said that are more intelligent and older than others that is why
young people do not want to read the said medium.
4. Changing Financial Models- Advertisement are seen more in Internet than in newspaper because there are wider
audience in Internet.
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References
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https://medium.com/mobile-lifestyle/the-design-of-newspapers-why-the-news-industry-is-changing-aa60b55814a8
Annexures
(list down weblinks, videos, and powerpoint/presentation files used during Oral Presentation; send as
attachments)