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Bachelor of Science, Management Concentration: Marketing Minor: Graphic Design

Ziyi Wu has over 5 years of experience in fashion marketing, merchandising, and editing. She has held internships at F2NYC Fiesta Jewelry, where she conducted trend research and forecasting, and at Vogue China, where she wrote over 180 articles. She also has work experience in retail, marketing, and event coordination.

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176 views1 page

Bachelor of Science, Management Concentration: Marketing Minor: Graphic Design

Ziyi Wu has over 5 years of experience in fashion marketing, merchandising, and editing. She has held internships at F2NYC Fiesta Jewelry, where she conducted trend research and forecasting, and at Vogue China, where she wrote over 180 articles. She also has work experience in retail, marketing, and event coordination.

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Ziyi Wu

wuz957@newschool.edu - (607)761-1388 - Newport, Jersey City, NJ


Education
Parsons the New School for Design, New York, NY Spring 2014
Associate Applied Science, Fashion Marketing
State University of New York at Binghamton, Binghamton, NY Dec 2012
Bachelor of Science, Management concentration: Marketing
Minor: Graphic Design
Professional experience
F2NYC Fiesta Jewelry, New York, NY
Merchandising/Fashion Internship, Sep 2013-Present
 Research and identify new products and trends to assist the Trend Director to develope trend direction
guided to target Junior and Missy markets
 Discovered and conceptualized the oversize pearls and updated pearls accessories major trend that is
seeing now at H&M, Forever 21, Developed the related trend report.
 Create weekly trend newsletters for private label clients like American Eagle, Guess, Bebe, Charlotte
Russe, to provide direction to design team
 Buying accessories based on the clients brand image and trend to fill out production line
 Collaborate with Trend Director to design web interface and develop web content and ideas for the
company's newly-launched accessories customization website.
 Set up showroom displays and organize new products

Vogue Conde Nast, China, Beijing


Fashion editor, June 2012-August 2012
 Wrote 183 articles including trend reports covering all detail of clothing, runway shows,
designers; and creative writing on celebrities, fashion stories and art
 Featured weekly 2-3 articles among top 10 list of most-visited-articles on Vogue’s website
 Led a team of 3 interns during Paris Fashion Week Haute Couture while reporting fashion trends
and news articles.
Chinascope, Binghamton University, Binghamton
Art coordinator and Publicity, January 2011- Dec 2012
 Designed events posters and organization logo , t-shirts and hoodies.
 Publicized and advertised events online and offline through posting through social media, paper
collateral.
Collaborated with other student groups to offer programs.

X+Q Luxury Gift and International Cultural Development Co., LTD , Beijing
Shop assistant, May 2011- August 2011
 Collaborated with Marketing Manager to coordinate front store construction and design; maintained
purchasing budget and ordered supplies.
 Expanded sales to international new customers in the US, Korea, Japan, Russia, Mexico, India, Brazil and
Europe.
 Contributed top sales amount in store more than $10,000
 Observed different consuming behaviors of customers from different cultural backgrounds.
Online Marketing Assistant, July 2011 - August 2011
 Developed online presence and built brand awareness through creating fashion topics via online medias.
 Created marketing brochure using Adobe P.S and InD. to illustrate the luxury idea behind product to help
artists turn their sculpture into luxury boutique

Award
Yan Huang Cup painting competition, China
Silver Medalist, 2007
 Recipient in “Chinese Yan Huang Cup national painting and penmanship competition”.

Skills
Language: Fluent in Mandarin
Computer:MS Office Excel, Powerpoint, Word, Photoshop, Illustrator, Indesign, SPSS

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