NEW DELHI INSTITUTE OF MANAGEMENT STUDIES

PROJECT REPORT
CORPORATE SOCIAL RESPONSIBILITY

SEMESTER I

BATCH 2019-21

SUBMITTED TO,

DR. SARIKA TOMAR

PREPARED BY,

Name Roll No. Section

Swati Menon 19049 Alpha

Srishti Mangal 19048 Alpha

Soumya Mandan 19046 Alpha

Souvik Mallick 19047 Alpha

Tanushree Sharma 19050 Alpha

ACKNOWLEDGEMENT

We offer our sincere thanks to our faculty member Prof. Sarika

Tomar for her valuable suggestions and guidance in completing this
project. She has motivated us a lot during our work on this project
and always helped us whenever we approached her with any query.
DECLARATION

We the students of New Delhi Institute of Management Batch (2019-

2021) declare that every part of the Project Report submitted by us is
original.

Name (Signature)

Soumya Madan

Souvik Mallick

Srishti Mangal

Swati Menon

Tanushree Sharma

Date of Project Submission: __5th October 2019__________

 TABLE OF CONTENT

S.NO PARTICULARS PAGE NO.

1 CHAPTER 1: INTRODUCTION

2 CHAPTER 2: RESEARCH
METHODOLOGY
3 CHAPTER 3: INTRODUCTION OF
SELECTED COMPANIES
4 CHAPTER 4: ANALYSIS & RESULTS

5 CHAPTER 5: BRIEF OF SOCIAL ISSUE

6 CHAPTER 6: PROPOSED FRAMEWORK

7 CHAPTER 7: CONCLUSION

8 REFERENCES

INTRODUCTION
Corporate social responsibility (CSR) can be simply and broadly
defined as the ethical role of the corporation in society. The aim of
CSR is to increase long-term profits and shareholder trust through
positive public relations and high ethical standards to reduce
business and legal risk by taking responsibility for corporate
actions. It isn’t enough for companies to generate a profit and
merely meet the letter of the law in their business operations.

CSR strategies encourage the company to make a positive impact on

the environment and stakeholders—that is, all of the parties who
have a stake in the performance and output of the corporation.
Stakeholders include the company’s employees, unions, investors,
suppliers, consumers, local and national governments, and
communities that may be affected by corporate activities such as
construction, manufacturing, and pollution. For some companies,
CSR means manufacturing their products in a way that doesn’t harm
the environment and protects the consumer from potentially
hazardous materials.

Corporate Social Responsibility in India

India is the first country in the world to make corporate social

responsibility (CSR) mandatory, following an amendment to the
Companies Act, 2013 in April 2014. Businesses can invest their profits
in areas such as education, poverty, gender equality, and hunger as
part of any CSR compliance.

The amendment notified in the Companies Act, 2013 requires

companies with a net worth of INR 500 crore or more, or an annual
turnover of INR 1000 crore or more, or net profit of INR 5 crore or
more, to spend 2 percent of their average net profits of three years
on CSR.
 Since the applicability of mandatory CSR provision in 2014, CSR
spending by corporate India has increased significantly. In 2018,
companies spent 47 percent higher as compared to the amount in
2014-15, contributing INR 7,536 crores (US $1 billion) to CSR
initiatives, according to a survey.

Listed companies in India spent INR 10,000 crore (US$1.4 billion) in

various programs ranging from educational programs, skill
development, social welfare, healthcare, and environment
conservation, while the Prime Minister’s Relief Fund saw an increase
of 139 percent in CSR contribution over last one year.  

The education sector received the maximum funding (38 percent of

the total) followed by hunger, poverty, and healthcare (25 percent),
environmental sustainability (12 percent), rural development (11
percent). Programs such as technology incubators, sports, armed
forces, reducing inequalities saw negligible spends.

Benefits of corporate social responsibility

The potential benefits of CSR to companies include:

 better brand recognition

 positive business reputation
 increased sales and customer
loyalty
 operational costs savings
 better financial performance
 greater ability to attract
talent and retain staff
 organisational growth
 easier access to capital

Costs savings
 By reducing resource use, waste and emissions, you can help the environment and save
money too. With a few simple steps, you may be able to lower your utility bills and achieve
savings for your business.

Other benefits of CSR to companies

By acting in a sustainable, responsible way, you may also find it easier to:

 access finance - investors are more likely to back a reputable business

 attract positive media attention - eg when taking part in community activities
 reduce regulatory burden - good relationships with local authorities can often make doing
business easier
 identify new business opportunities - eg for the development of new products or services
 CHAPTER 2
RESEARCH METHODOLOGY

Research Questions:
Research Objective:
The objective of the study is to understand and analyse CSR activities of the selected firms.
The objective of the study is to
Justification of the Study
Population & Sampling
Methodology
Analysis: Graphical representation of the data collected from these five companies will be analysed
and discussed.
Limitations of the Study
.
 CHAPTER 3
CSR OF SELECTED COMPANIES
The following companies have been selected for the study:

1. Coca Cola
2. Tata Global Beverages.
3. Pepsico
4. Amul
5. Nestle

INDUSTRY OVERVIEW:
The Fast-moving consumer goods (FMCG) sector is the 4 th
largest sector of the Indian economy. It is characterised by
high turnover consumer packaged goods, i.e. goods that are
produced, distributed, marketed and consumed within a
short span of time. FMCG products that dominate the market
today are detergents, toiletries, tooth cleaning products,
cosmetics, etc. The FMCG sector in India also includes
pharmaceuticals, consumer electronics, soft drinks packaged
food products and chocolates. Since the sector encompasses
a diverse range of products, different companies dominate
the market in various sub-sectors.
The FMCG industry in India is divided into the demographics
of rural and urban India. The urban market contributes 60%
of the consumption revenue of the FMCG market in India. In
2017, this sector recorded a market size of $ 29.4 bn. While
urban areas have spearheaded the growth of the FMCG
industry in India, semi-urban and rural segments are growing
at a rate that cannot be ignored. Semi-urban and rural
segments contribute over 40% of the overall revenues of the
FMCG sector in India. FMCG companies in India have
witnessed higher growth in rural areas compared to urban
ones. And with 12.2% of the world’s population living in the
villages of India, the Indian rural FMCG market cannot be
ignored by investors. Dabur, one of the top FMCG companies
in India, generates over 45% of its domestic revenue through
the sale of packaged consumer goods in rural India.
Hindustan Unilever, another name that has consistently
dominated the list of top FMCG companies in India, earns
over 35% of its revenue from rural areas. Rural India accounts
for more than 40% of consumption in major FMCG categories
such as personal care, fabric care, and hot beverages. In
urban areas, home and personal care category- including skin
care, household care, and feminine hygiene- will continue to
grow at attractive rates. Within the foods segment, it is
estimated that processed foods, bakery, and dairy are long-
term growth categories in both rural and urban areas.

An FMCG industry overview indicated that India’s

demographic profile plays a major role in the growth of this
sector. Not only is India’s demographic young, but this
segment is also characterised by increased urbanisation and
higher expenditure. Urban development initiatives by the
government, as well as the increasing middle class of India,
has led to an increase in the number of attractive markets in
the country. Ernst & Young’s research on the cities of India
highlights the emergence of 30 ‘new wave’ cities such as
Jaipur and Surat. Consumption in these cities is growing at a
faster rate than that of many of India’s metros. India’s young
population is also characterised by a high degree of
technological awareness. Growing penetration of
smartphones and better internet connectivity in India has led
to a burgeoning E-Commerce sector, which has, in turn,
helped formalise large sections of the unorganised retail
sector. The E-Commerce segment is projected to contribute
11% of overall Indian FMCG companies’ sales in 2030. The
online FMCG market is projected to reach $ 45 bn in 2020.
This has been a major catalyst in the development of the
FMCG sector in rural India.
The FMCG sector is one of the largest sectors of the Indian
economy. According to an FMCG industry overview, revenues
of the FMCG sector reached $ 52.75 bn in FY18, and are
estimated to reach $ 103.7 bn in 2020. As consumption in
India grows at an unprecedented rate, the FMCG industry
remains a key sector for investors. Acknowledging these
trends in the FMCG industry profile, the Government of India
has undertaken various initiatives to promote the sector. For
instance, 100% FDI is permitted in SBRT and cash-and-carry
models of retail, and the minimum capitalisation for foreign
FMCG companies to invest in India is $ 100 mn. Even the
implementation of GST in India has had far-reaching
consequences for the sector, as the highest selling FMCG
products such as soap, toothpaste and hair oil now come
under the 18% tax bracket (as opposed to the previous 24%)

The high growth rate of the FMCG industry in India goes

beyond growth drivers such as income growth and
urbanisation. The consumption habits of India’s new age
consumers have resulted in an attitudinal shift in the market.
The India of 2030 will have 370 mn generation Z consumers,
with changed priorities when it comes to purchasing goods.
The new Indian consumer is characterised by high awareness,
an affinity for health and nutrition and high expendable
income. This has led to the emergence of new FMCG sub-
sectors, such as the air and water purifier market and organic
food staples. These trends will further lead the development
of the FMCG industry profile. Foxconn-powered SHARP has
released a range of innovative air purifiers cum humidifiers,
targeted specifically at the Indian market. With the growth of
the traditional FMCG sector- and the emergence of sub-
 sectors that were non-existent until a few years ago- the
future of this industry looks good for investors.

COMPANY 1: Coca Cola

Brief Introduction:
The Coca-Cola Company, American corporation founded in 1892 and
today engaged primarily in the manufacture and sale of syrup and
concentrate for Coca-Cola, a sweetened carbonated beverage that is
a cultural institution in the United States and a global symbol of
American tastes. The company also produces and sells other soft
drinks and citrus beverages. With more than 2,800 products available
in more than 200 countries, Coca-Cola is the largest beverage
manufacturer and distributor in the world and one of the largest
corporations in the United States. Headquarters are in Atlanta,
Georgia.

Vision Statement:
Our vision serves as the framework for our Roadmap and guides
every aspect of our business by describing what we need to
accomplish in order to continue achieving sustainable, quality
growth.

 People: Be a great place to work where people are inspired to

be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
 Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
  Productivity: Be a highly effective, lean and fast-moving
organization.

Mission Statement:
Our Roadmap starts with our mission, which is enduring. It declares
our purpose as a company and serves as the standard against which
we weigh our actions and decisions.

 To refresh the world...

 To inspire moments of optimism and happiness...
 To create value and make a difference.

CSR Policy:

In conformity with the requirements laid down under The Companies

(Corporate Social Responsibility Policy) Rules, 2014 (hereinafter
referred to as the “CSR Rules”) issued by the Ministry of Corporate
Affairs (“MCA”), Government of India under Section 135 of the
Companies Act, 2013 (“the Act”) the CSR Committee of the Board
had drafted a CSR Policy, which was approved by the Board of
Directors at their meeting held on June 26, 2014.
Later, in view of the various Circulars issued by the MCA clarifying
various aspects of CSR Rules and also certain amendments made to
Schedule VII to the Companies Act 2013 to enhance the list of
activities that will qualify as CSR activities, the Board of Directors had
adopted a revised CSR Policy for the Company at its meeting held on
September 04, 2015. In order to incorporate further changes in the
CSR Policy of the Company, the CSR Committee of the Board had
revised the CSR Policy once again, which was approved by the Board
at its meeting held on September 01, 2016
CSR Committee:
CSR Names of Independent/Executiv Age & Qualification
Committee the e Gende &
Member r Background
s
Alfonso
Líbano
Daurella
Jan
Bennink
Francisco
Crespo
Benítez
Nathalie
Gaveau
Lord
Mark
Price

CSR Expenditure
Year Expenditure More than Less than 2%
2%

2017-18
2016-17
2015-16

Mechanism for Implementing CSR Activities:

Coca-Cola India Foundation

Monitoring Mechanism: Details of meetings held by CSR

Committee

Impact Assessment: CSR Audit/Impact Assessment Report

CSR Activities
Various CSR Activities in which the organization is engaged:
S.No AREA ACTIVITIES/INITIVES/PROGRAMME
S
1. Crop productivity improvement
Eradication Livestock/Dairy Development
of hunger Creation of Sustainable livelihood
and poverty for the poor
2. Health Setting up centers & camps

Analysis:

Analysis & Conclusion:

 COMPANY 2: Tata Global Beverages

Brief Introduction:

Tata Global Beverages Limited is an Indian multinational non-alcoholic

beverages company headquartered in Kolkata, West Bengal, India and a subsidiary
of the Tata Group. It is the world's second-largest manufacturer and distributor
of tea and a major producer of coffee. Tata Global Beverages markets tea under the
major brands Tata Tea, Tetley, Good Earth Teas and JEMČA. Tata Tea is the
biggest-selling tea brand in India, Tetley is the biggest-selling tea brand
in Canada and the second-biggest-selling in United Kingdom and United States, and
JEMČA is the biggest-selling tea brand in the Czech Republic
In 2012, Tata Global Beverages ventured into the Indian cafe market in a 50:50 joint
venture with Starbucks Coffee Company. The coffee shops branded as "Starbucks
Coffee—A Tata Alliance" source coffee beans from Tata Coffee, a subsidiary
company of Tata Global Beverages.

Vision Statement:
“To be the most admired natural beverages company in the world by making a big and
lasting difference in Tea, Coffee, and Water.”

Mission Statement:
“We will focus on creating magical beverage moments for consumers and an aternity of
sustainable goodness for our communities. Our company values add up to something
unique that gives a sense of responsible irreverence in all that we do.”

CSR Policy:

Tata Global Beverages is committed to be the most admired natural beverage company in the world
by making a big and lasting difference through Sustainability and Corporate Social Responsibility. We
shall achieve this by being the consumer's first choice in sustainable beverage production and
consumption. We shall focus on Climate Change, Water Management, Sustainable Sourcing, Waste
Management and Community Development. Towards community development, we shall undertake
programs focused on education and skills, healthcare and women empowerment. We shall actively
participate in TATA Group activities and programs for volunteering and affirmative action. We shall
achieve this by being knowledgeable, responsive and trustworthy, and by adopting environmentally
and socially-friendly technologies, business practices and innovation, while pursuing long-term
growth aspirations and the enhancement of stakeholder value.

CSR Committee:

CSR Names of the Members Independent/E Age & Qualificatio

Committe xecutive Gende n&
e r Background
Ranjana Kumar (Mrs.) Independent
(non-
executive)
V. Leeladhar Independent
(non-
executive)
S Santhanakrishnan Non-
Independent
Non- Executive
Ajoy Misra Non-
Independent,
Executive
Prof S Parasuraman Permanent
( Expert Member) Invitee

CSR Expenditure
Year Expenditure More than 2% Less than 2%

2017-18 Rs. 6.51 Crores Rs 0.37 crores -

2016-17 Rs. 7.79 Crores Rs. 2.48 Crores -
2015-16 Rs. 5.53 Crores Rs. 1.03 Crores -

Mechanism for Implementing CSR Activities:

1. UNNATI Trust
2. TATA COMMUNITIES INITIATIVES TRUST
3. CONCERN INDIA Foundation
4. ARTS ALIVE FOUNDATION
 5. UNICEF
6. ETP
7. EXANORA GREEN PAMMAL
8. St. Jude’s India Child Care Centres
9. NGO
10. GOVT. OF HIMACHAL PRADESH
11. CSR Department
12. ASSOCIATE COMPANY

Monitoring Mechanism:

Impact Assessment:

CSR Activities
Various CSR Activities in which the organization is engaged:
S.No AREA ACTIVITIES/INITIVES/PROGRAMMES
1. EDUCATION Srishti is a welfare centre for the differently abled in
Munnar, Kerala. Srishti is the umbrella under which
Tata Global Beverages is enabling learning and
economic opportunities for differently-abled youth,
through its training and rehabilitation initiatives
in Munnar. Set up in 1991, Srishti has five projects:
The DARE (Development Activities in Rehabilitative
Education) School, DARE Strawberry Unit, Athulya
(handmade paper and paper products), Aranya
(natural dye project) and The Deli (confectionery
unit). The welfare centre serves differently-abled
children of the members of the plantation
community. TGB supports the welfare centre by
sponsoring the operational expenses.

2. Health Providing affordable healthcare has always been a

key community intervention for TGB. The Referral
Hospital and Research Centre (RHRC) Chubwa in
Assam provides free or subsidized medical facilities to general
population and the tea communities.
New medical specialities, namely, Orthopaedics,
Neurosurgery and Physiotherapy have been
introduced at the hospital. The eHub, located at
RHRC for the e-Healthcare Project in collaboration
with Hewlett Packard, has been completed and
gone live. During FY 2015-16, the hospital has
treated a total of 38,660 patients (OPD & IPD). TGB’s
CSR contribution to the hospital is accounted for by
covering the deficit incurred by the hospital.

• TGB supports the St. Jude’s India Child Care Centres

to extend help to the cancer affected children.
St Judes provides needy children under treatment
for cancer with a clean, safe, hygienic place to stay,
nutritional support, transportation to hospital for
treatment, as well as recreation, education and
counselling.
 3. Rural TGB has funded rural infrastructure upgradation in
Dhaulakuwan, District Sirmour, Himachal Pradesh during the
Infrastructure financial year 2015-16.
4. Skill Development TGB supports Unnati (a Bangalore based NGO) in
providing job oriented training for youth from the
under privileged communities. Unnati has provided
training and placement of 182 youths from the
under privileged communities in FY 15-16.

Tata Global Beverages along with Starbucks Corporation,

Starbucks Foundation and Tata Sons have signed an MOU to
collaborate on a charitable skills development programme
through the Tata Community Initiatives Trust (Tata STRIVE).
The following are the key components of the areas of
collaboration:
Ÿ Develop training content for Quick Service Restaurant
(QSR) roles.
Ÿ Develop QSR-specific curriculum leveraging Tata
Starbucks expertise
Ÿ Develop an audio-Visual film to promote
understanding of QSR industry
Ÿ Establish Café Labs at Tata STRIVE Skill Development
Centers (“TSSDC”) to provide hands-on experiences.
Ÿ Provide Retail training at colleges/ Tata STRIVE
extension centers/ partner centers.
Ÿ Build capacity of TATA Strive to provide QSR training
to more youth.

5. Women • TGB is supporting Concern India Foundation for

livelihood opportunities for rural women in 1100
Empowerment families of 11 villages from Haveri and Ranebennur
districts in Karnataka.

The UNICEF-ETP project aims to reduce the vulnerability of

women in Assam to trafficking and abuse, and is co-funded
by TGB, IDH, Tesco, OTG, Taylor’s & Typhoo. Through our
partnership, we set out to support the positive development
of 104 tea estates in Assam, India. At the end of the first phase
of the programme, we have exceeded our initial targets by
ensuring that over 33,000 adolescent girls have the knowledge,
skills and confidence to protect themselves, increase the
options open to them and enable them to make informed
decisions about their future. Approximately 30,000 community
members are equipped to protect children from violence,
abuse and exploitation through meetings and awareness drives
within the community. To complement these community-based
interventions, UNICEF and ETP have made significant progress
by influencing policies and systems at all levels of government
and industry to strengthen child protection measures and to
ensure that these changes are sustainable and scalable.

Analysis:

Tata Global Beverages are doing good with their Csr Activities. They are
spending more than prescribed amount for the same each year. Also, they are
using multiple mediums for implementation of the activities.
TGB is focusing mainly on healthcare, education, skill development and women
empowerment. They should explore more categories for doing csr activities like
Ensuring environmental sustainability, Protection of national heritage,
Measures for the benefit of armed forces veterans, war widows and their
dependents , Promoting Sports etc.

COMPANY C
Brief Introduction:
Vision Statement:
Mission Statement:
CSR Policy:
CSR Committee:
CSR Names of Independent/Executive Age & Qualification
Committee the Gender &
Members Background

CSR Expenditure
Year Expenditure More than 2% Less than 2%

2017-18
2016-17
2015-16

Mechanism for Implementing CSR Activities: (Trust/Foundation/NGO/ CSR

Department)
Monitoring Mechanism: Details of meetings held by CSR Committee
Impact Assessment: CSR Audit/Impact Assessment Report
CSR Activities
Various CSR Activities in which the organization is engaged:
S.No AREA ACTIVITIES/INITIVES/PROGRAMMES
1. Crop productivity improvement
Eradication of Livestock/Dairy Development Creation of
hunger and Sustainable livelihood for the poor
poverty
2. Health Setting up centers & camps
 Analysis:

COMPANY D
Brief Introduction:
Vision Statement:
Mission Statement:
CSR Policy:
CSR Committee:
CSR Names of Independent/Executive Age & Qualification
Committee the Gender &
Members Background

CSR Expenditure
Year Expenditure More than 2% Less than 2%

2017-18
2016-17
2015-16

Mechanism for Implementing CSR Activities: (Trust/Foundation/NGO/ CSR

Department)
Monitoring Mechanism: Details of meetings held by CSR Committee
Impact Assessment: CSR Audit/Impact Assessment Report
CSR Activities
Various CSR Activities in which the organization is engaged:
S.No AREA ACTIVITIES/INITIVES/PROGRAMMES
1. Crop productivity improvement
Eradication of Livestock/Dairy Development Creation of
hunger and Sustainable livelihood for the poor
poverty
2. Health Setting up centers & camps

Analysis:
 COMPANY E
Amul India Pvt. Ltd
Brief Introduction:

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The co-
operative was initially referred to as Anand Milk Federation Union Ltd, hence the name
AMUL. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-
operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3
million milk producers in Gujarat.

Amul spurred India's White Revolution, which made the country the world's largest
producer of milk and milk products. In the process Amul became the largest milk brand in
India and has ventured into markets overseas.

Type Coorporative Society

Industry Dairy/fast-moving consumer good (FMCG)
Founded 1946; 73 years ago
Founder Tribhuvandas Patel
Headquarters Anand, Gujarat, India
Area served Worldwide
Key people Rupinder Singh Sodhi (Managing Director)[1]
Revenue ₹38,000 crore (US$5.5 billion) (2018-19 [2])
Vision Statement: To provide more and more satisfaction to the farmers, employees and
distributers.
Mission Statement: We at GCMMF (Gujarat Co-operative milk Marketing Federation)
endeavour to satisfy the taste and nutritional requirements of the customers of the world,
through excellence in marketing by our committed team. Through co-operative networking,
we are committed to offering quality products that provide best value for money.”
CSR Policy: Corporate social responsibility (CSR) has been defined as the “commitment of
business to contribute to sustainable economic development working with employees, their
families, the local community, and society at large to improve their quality of life, in ways
that are both good for business and good for development.”
To meet with the CSR it is expected that a business in its entire procurement-production-
processing-marketing chain should focus on human development involving the producer,
the worker, the supplier, the consumer, the civil society, and the environment.
Indeed, a very tough task. Most businesses would certainly flounder in not being able to
achieve at least one or many of those expectations. But AMUL has shown the way.

CSR Committee:
CSR Names of Independent/Executive Age & Qualification
Committee the Gender &
Members Background
1 Dr. Preeti Independent 43 & (HR & CSR)
Shukla Female

CSR Expenditure
Year Expenditure More than 2% Less than 2%

2017-18 NA NA NA
2016-17 NA NA NA
2015-16 NA NA NA

Mechanism for Implementing CSR Activities: (Trust/Foundation/NGO/ CSR

Department)
 District Rural Development Agency (DRDA): The Dairy with the support of District
Rural Development Agency (DRDA) will provide interest free loans to its milk
producers in Anand and Kheda districts to set up ‘pucca’ toilet blocks, which will not
only help women milk producers but will also ensure hygiene.
 Indian Red Cross Society- Amul in association with the Indian Red Cross Society aim
to inspire, encourage and initiate humanitarian services to minimize, alleviate and
prevent human suffering at all times to contribute for “Humanity to Peace”. Towards
this objective Amul initiated blood donation campaign since 1987. Blood donation
 camps are organized regularly in rural areas through Village Dairy Co-operative
Societies.
 Local Farmers- In the year 2007, 21,000 saplings were planted by the farmers in
Kaira. Farmers have also created nurseries to produce saplings and almost 45 such
nurseries have been created as of date. For better coordination and sustainable
success, Teams have been formed at various levels.
Inspired by this movement, whole dairy cooperative farmers of Gujarat under
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) have so far
planted 312 lakh saplings.
 Villagers- Tribhuvandas Foundation is formed by Amul to provide basic healthcare
facilities to villagers. This foundation is run by villagers themselves. They are divides
into team of medical officers and necessary staff. Amul also provides continuous
training to the village health workers.

 District Rural Development Agency (DRDA): The Dairy with the support of District
Rural Development Agency (DRDA) will provide interest free loans to its milk
producers in Anand and Kheda districts to set up ‘pucca’ toilet blocks, which will not
only help women milk producers but will also ensure hygiene.
 Indian Red Cross Society- Amul in association with the Indian Red Cross Society aim
to inspire, encourage and initiate humanitarian services to minimize, alleviate and
prevent human suffering at all times to contribute for “Humanity to Peace”. Towards
this objective Amul initiated blood donation campaign since 1987. Blood donation
camps are organized regularly in rural areas through Village Dairy Co-operative
Societies.
 Local Farmers- In the year 2007, 21,000 saplings were planted by the farmers in
Kaira. Farmers have also created nurseries to produce saplings and almost 45 such
nurseries have been created as of date. For better coordination and sustainable
success, Teams have been formed at various levels.
Inspired by this movement, whole dairy cooperative farmers of Gujarat under
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) have so far
planted 312 lakh saplings.
 Villagers- Tribhuvandas Foundation is formed by Amul to provide basic healthcare
facilities to villagers. This foundation is run by villagers themselves. They are divides
into team of medical officers and necessary staff. Amul also provides continuous
training to the village health workers.

Monitoring Mechanism: Details of meetings held by CSR Committee

Amul have not mentioned any details about their CSR committee on their website. Also,
Amul has failed to provide any details regarding the CSR meetings.

Impact Assessment: CSR Audit/Impact Assessment Report

There are no details available for CSR audit assessment/ Impact report for Amul.
 CSR Activities
Various CSR Activities in which the Amul is engaged:
S.No AREA ACTIVITIES/INITIVES/PROGRAMMES

1.  SWARNJAYANTI GRAM SWAROZGAR

Eradication of YOJANA (SGSY)- The Swarnjayanti
hunger and
poverty Gram Swarozagar Yojana is a holistic
self-employment program for the
rural poor of India. The basic
objective of the program is to bring
below poverty line families above
poverty line by providing them in
generating assets to become self-
employed.

2. Health  Blood Donation Camp- Amul initiated

blood donation campaign since 1987.
In addition, Amul organizes donation
of blood on emergency.
 TRIBHUVANDAS FOUNDATION- This
is an organization formed by Amul
which fulfills the basic health care
needs of the villages. Apart from
providing primary treatment for
various common ailments, the
Foundation is also actively involved in
promoting preventive health
practices.

3. Infrastructure Amul Relief Trust- GCMMF formed a specific

organization named "Amul Relief
Trust" (ART) under the Chairmanship of Dr.
V. Kurien in 2001 with a donation of Rs. 50
Millions for reconstruction of the school
buildings damaged in the 2001 earthquake in
 the Kutch area.
4 Hygiene RURAL SANITATION CAMPS- The Dairy with
the support of District Rural Development
Agency (DRDA) has provide interest free
loans to its milk producers in Anand and
Kheda districts to set up ‘pucca’ toilet blocks.

5 Environment TREE PLANTATION- The milk producers of

AMUL are conducting mass tree plantation
drive every year on Independence Day for
last five years. In last five years (2007 to
2011) the milk producers have planted
around 311.98 lakhs trees).
6 Education Amul Scholarships: To encourage outstanding
children of farmers in pursuing higher studies Amul
introduced scholarship schemes in 1992. The children
are given scholarships for pursing Diploma,
Graduation, Post-Graduation and Doctorate. 

Analysis:
The amendment notified in the Companies Act, 2013 requires companies with a net worth
of INR 500 crore or more, or an annual turnover of INR 1000 crore or more, or net profit of
INR 5 crore or more, to spend 2 percent of their average net profits of three years on CSR.
Amul has posted 13 per cent increase in its turnover at Rs 33,150 crore during 2018-19 from
Rs 29,225 crore in the previous fiscal but still the company fails to continue the practice of
doing CSR. Previously, when there was no law to perform CSR, Amul use to do few CSR
activities. There are few CSR activities reported by Amul from 1960-2012 on there site.
There is no proper mentioning of there CSR policy on there website. Even after being such a
huge company with high profit rates, Amul does not have a proper CSR committee. Most of
there CSR activities is performed by the local villagers and farmers. There was no
expenditure details available which they spend on doing CSR activities. So, after studying
about the CSR for Amul, we came to the conclusion that Amul is not involved in performing
CSR activities.
 ANALYSIS & DISCUSSION

(Graphical representation of the data collected)

SOCIAL ISSUES FOR BUSINESSES

PROPOSED FRAMEWORK FOR CSR