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Group 6 - Unit 6: L'Air de Jordan: Be like Mike, Smell like Mike Phạm Hoàng Phi Yến Võ Hoàng Mỹ Ngọc Đỗ Hoàng Ngân Trần Thị Hồng Nhung

Group 6 presents information about Michael Jordan entering the fragrance business by launching his own cologne called MJC. Some key details include: 1) MJC is described to have scents that evoke elements of Jordan's life and career like lavender from golf courses and leather from baseball gloves. 2) The cologne is being mass produced and shipped in a flask-like bottle with Jordan's signature sneaker on the bottom. 3) While Jordan has global recognition that can help promote the cologne, some question whether his fans will want to purchase a fragrance and whether Jordan is the best person to advise on that product category.

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Kim Thạch
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21 views3 pages

Group 6 - Unit 6: L'Air de Jordan: Be like Mike, Smell like Mike Phạm Hoàng Phi Yến Võ Hoàng Mỹ Ngọc Đỗ Hoàng Ngân Trần Thị Hồng Nhung

Group 6 presents information about Michael Jordan entering the fragrance business by launching his own cologne called MJC. Some key details include: 1) MJC is described to have scents that evoke elements of Jordan's life and career like lavender from golf courses and leather from baseball gloves. 2) The cologne is being mass produced and shipped in a flask-like bottle with Jordan's signature sneaker on the bottom. 3) While Jordan has global recognition that can help promote the cologne, some question whether his fans will want to purchase a fragrance and whether Jordan is the best person to advise on that product category.

Uploaded by

Kim Thạch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Group 6 - Unit 6: L’Air de Jordan: Be like Mike, Smell like Mike

Phạm Hoàng Phi Yến

Võ Hoàng Mỹ Ngọc

Đỗ Hoàng Ngân

Trần Thị Hồng Nhung

1. You don't only take a quick whiff ( ngửi).


2. You savor (thưởng thức) this fragrance (mùi thơm)
3. You let it invade (xâm chiếm) your sinuses (xoang mũi)
4. Groove on the scent ( cảm nhận mùi hương)
5. It will not precede (đi trước) you into a room like a noxious (độc hại) cloud.
6. Think of a tall man in a tank top (áo ba lỗ), baggy shorts and sneakers (giày thể
thao)
7. You're already tried to score, soar ( bay vút), dribble ( nhỏ giọt ), drink and be
like Mike?
8. Smell the way he does, not drenched and gamy ( bốc mùi )
9. Just when you thought he was over-maketed and over exposed ( phơi bày )
10. Michael-Jordan is in the olfactory bussiness (kinh doanh nước hoa), hawking
(bán hàng ở nơi công cộng MJC, which was introduced on Monday.
11. You can spray on the scents that define (định nghĩa) Mike and that he defines as
the very essences of his zest for like (niềm đam mê cuộc sống) ; the lavender and
junifer ( cây bánh xù ) of gold fairways (sân golf); The suede ( da lộn ) and clove
evoked by baseball glove leather.
12. The suede and clove ( cây định hương ) evoked ( khơi dâ ̣y ) by baseball glove
leather.
13. Lemony ( vị chanh ) soul of Costa Rica.
14. And the crisp cypress ( cây Bách ) and rosewood of North Carolina and the
sandalwood ( cây Trầm Hương ) sensuality ( sự quyến rũ ) of the private Mike.
15. In a venture ( đầu tư mạo hiểm ) between the sublime Chicago Bull and the men’s
retail clothing line Bijan has shipped mass quantities of the clear, scent-ed Jordan
“juice” in a flask-like bottle with a sneaker treat on ( bước lên ) the bottom to
depart.
16. Yet Bijan thinks that market also har-bors secret desires to be the off-court ( ngoài
sân bóng rổ ) Mike, of the sleek ( bóng mượt ).
17. The one who does not smell like the cologne ( nước hoa ) - is a stigma ( điều sỉ
nhục ) that Bijan fast breaks from. ( move away = chuyển đi nhanh )
18. He may sweat, but he’s a good-looking, well-dressed fashion maven ( chuyên gia
thời trang )
19. “A refreshing smell with a hint of citrus ( chút hương chanh )
20. Ditka said Jordan has assets ( tài sản, lợi thế ) Iron Mike did not: Global
recognition ( công nhận toàn cầu ), large-scale distribution ( sự phân phối quy
mô lớn ) and national advertising.
21. Still, you wonder whether the cologne and Bijan’s $20 million ad campaign will
coerce ( ép buộc ) Jordan’s fans to make the buying leap to cologne.
22. “ He can tell me about sneakers, hen can tell me about how to quench my thirst
( thỏa mãn cơn khát )” said Marty Blackman, whose Blackamn and Raber firm
matches athletes with corporations.
23. “ That’s all credible. But his personal decision on an aftershave ( nước hoa dùng
sau khi cạo râu), I don’t know. You have to question it.”
24. Gatorade loves Mike but prefers its drinkers malodorous ( nặng mùi hôi )

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