The Models of
Mr. Emerson B. Aller, LPT, MAEd.
Lasswell’s Model of Communication
(1948)
Who • sender
• Says
Message what
Channel • Medium
Receiver • To whom
• With
Feedback what
effect
The Shannon’s Model of Communication
The Berlo’s Model of Communication
The Schramm's Model of Communication
• There are several complexities involved in
communications models. This is one thing that
needs to be carefully understood in the process
of understanding how these models work.
• As communicators, let us remember that
complexities that accompany the communication
models may only make understanding the
communication much harder. It is best that both
parties, the source (sender) and the receiver, are
clear about what they would like to discuss. This
is also known as the context of the message.
THE 3 P’s IN COMMUNICATION
PLEASING
POISE PROPRIETY PERSONALITY
Communication Pie
Morally
Upright Intellectually
Sound
Emotionally Physically Fit
Stable
Socially
Gracious
• It takes time to develop these communication
skills but once develop all these, you will see
dramatic changes in your life. You will include
connectivity to people from all walks in life.