A BUSINESS PLAN ON Tulsi Mantra Private Limited AT

SURAT

TULSI MANTRA PRIVATE LIMITED

CONTENTS
Chapter Page
Title
No. No.
I INTRODUCTION 7
II EXECUTIVE SUMMARY 12

III INDUSTRYANALYSIS 17

DESCRIPTION OF VENTURE
IV 26

V PRODUCTION PLAN 31
VI OPERATIONAL PLAN 37
VII MARKETING PLAN 40
VIII ORGANIZATIONAL PLAN 51
IX ASSESSMENT OF RISK 55
X APPENDIX 59

1
 I. Introduction.
“Tulsi Mantra Private Limited”is a new saree manufacturing
as well as selling unit that has been created for the all the
people living in India and also for the non-residential people
who are in love with saree . Our focus is to provide
customized wear, apparel and position ourselves as the top
retail store servicing this particular market. Our intentions are
to obtain market share and become a central hub of shopping
activity for the local population as well as Non Residential
Indians (NRIs) who enjoy wearing fashionable apparel. Tulsi
mantra private limited will be located at SURAT CITY, metro
Tower, Ring Road , which has centralized itself directly in
position to the commercial location and social activities of our
target market. We believe that this is critical to our initial
success and long-term growth.

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It is a Non-government company as a Company limited by
Shares and is registered at Registrar of Companies, (RoC)
-Ahmadabad. Its authorized share capital is Rs. 200000
and its paid up capital is Rs. 100000.

TULSI MANTRA PRIVATE LIMITED's CIN number is

U17120GJ2014PTC078616 and registration number is
78616. Current Status of company is Active

TULSI MANTRA PRIVATE LIMITED's Annual General

Meeting (AGM) was last held on 30/09/2015.

1. (A) COMPANY SLOGAN:

We have made it our motto to satisfy customer needs & as we
believe so we have made our Slogan as below:

“HOUSE OF SAREE IN STYLE”

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 II.Infrastructure
Our infrastructure is divided into different functional units
for production, and warehousing, etc. We have installed
the latest machines and equipment in it so that the different
business operations can be carried out smoothly.

“Tulsi Mantra Private Limited”is based in Surat, Gujarat

having its manufacturing units and retail counter at
different parts of the city which are interconnected with
each other.

Unit -1

Plot No. 18/2/2/, Ambaji Industrial Park,Pune Kumbariya

Road , Saroli ,Surat

Unit-2

Plot No. 141-2 Mahalaxmi Industrial Societies, U.M Road,

Surat.

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Unit-3 (Retail counter)Shop No. 33 , 34 , 35 Upper Ground
Floor , Metro Tower , Near Kinnery Cinema ,Ring Road , Surat,
Gujarat.

2. Founder And Leadership

Team
Tulsi Mantra Private Limitedwas established in Surat city
by Dhananjay Rathod on 06/02/2014 who is renowned
Market Leader in Saree Products. Dhananjay got
graduated in Rajkot collage of commerce from a reputed
Gujarat Top Commerce Institute and also having
management education.

Dhananjay has been associated with top Saree

manufacturing firm. He has keen interest in advancement
of production of saree. Dhananjay is highly optimistic and

5
committed for the success of this company and motivated
by huge growing demand of quality products globally.

II. EXECUTIVE SUMMARY:

“Bring the best of your authentic self to every
opportunity”- John Jantsch

The company that we are promoting is Saree

manufacturing company which is a unique clothing store.
We know for sure now a day’s people are very conscious
about what they wear & how they appear. So from our
passion and love for the wonderful world of Fashion we
have come up with this Company which we believe will is
pleasing our customers. Our Company focuses on the
establishment of women wear including the operations of
apparel designing, manufacturing, selling and marketing.
We have developed some unique ways to attract customers
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“The sheer opulence, the exquisite designs, the majesty
and grace”
The Saree it is a treasure of immeasurable value and
symbolizes true feminine splendor.
“Tulsi Mantra Private Limited”is one of the leading
providers of the finest collection of designer saree
throughout Surat and other cities of Gujarat,
Maharashtra,Rajasthan,Punjab, Bihar, Uttar
Pradesh,Kerala, and many more.

Our Bridal Collection, as well as the daily wear saree is

the most sought after by customers. Stepping up to meet
growing demands of customer requirements in the clothing
department, “Tulsi Mantra Private Limited” showcases
vast collections of ladies’ ready-mades in varied styles,
patterns and design for all types of Sarees.

“Tulsi Mantra Private Limited” has a wide range of

products that are made for the domestic Indian market.
Filled with the aesthetics and values “Tulsi Mantra

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Private Limited”, is a fresh and dynamic ethnic wear
lifestyle brand that thrives to make both traditional as well
as contemporary clothing and printed fabrics with a
distinct flavor that comes from a sophisticated sense of
aesthetics, attention to detail, quality andexcellent
craftsmanship.

The hours of operation will be for Monday – Saturday

10a.m. - 9 p.m. and for Fridays . There will be extended
special hours designated during The Festivals like Eid-Ul-
Fitr and Eid-Ul-Azha, and New Year,Diwali , Holi ,Makar
Sankranti ,Pongal .

All merchandise will be purchased according to the

company's mission and customer focus of outfitting all
sizes.

2.1Company Objectives
Tulsi Mantra Private Limited is a store for the quality and
style conscious consumers, providing unique, eclectic and
affordable product. We intend to win customers through
the wide range of products that we have & the unique
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services that we are offering. We encourage the creativity
and promotion of individualism through style and fashion
at affordable prices.

 To provide people with a Retail shop that offers a

comfortable and approachable environment
 To create a shopping environment that meets the
apparel needs of the local people.
 To receive a 20% profit margin within the first year.
 To have a customer base of 10000 by the end of the
first operating year.
 To create employment opportunity.
 To conserve and uphold culture and values by
providing domestic products to NRIs.
 To generate scope for enhancement for related
industries like those who provide the raw material.
 To provide people with a shop that offers elegant and
classy clothing designs.
 To showcase quality, well-constructed fashions from
prominent and cutting-edge designers.

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  To offer uniqueness to what people wear and let them
be their own brands.
 To offer a variety of beautiful and high-end fashion
accessories.

2.2Company Mission
Tulsi Mantra Private Limited mission is to offer quality,
name brand accessories and clothing in an assortment of
sizes and styles to accommodate varying styles and
shapes.

2.3 Keys to Success

In order to succeed in the boutique industry Boutique
Gallery must follow below rules:

 Provide customers with top notch personalized

customer service in an atmosphere of Trendy Culture.
 Carry an assortment of sizes to fit the more ample
frames of their target customer base.

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  Have a wide range of products to attract people of
different status.
 Advertise and promote in areas that target customer
base will learn about the store.
 Continuously review sales and adjust inventory levels
accordingly.

III. INDUSTRIAL ANALYSIS

The Textile Industry occupies a vital place in the Indian
economy and contributes substantially to its exports
earnings. Textiles exports represent nearly 30 per cent of
the country's total exports. It has a high weight age of over
20 per cent in the National production. It provides direct
employment to over 15 million persons in the mill, power
loom and handloom sectors. India is the world’s second
largest producer of textiles after China. It is the world’s
third largest producer of cotton-after China and the USA-
and the second largest cotton consumer after China. The
textile industry in India is one of the oldest manufacturing
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sectors in the country and is currently it’s largest 1. 

The Textile industry occupies an important place in the

Economy of the country because of its contribution to the
industrial output, employment generation and foreign
exchange earnings. The textile industry encompasses a
range of industrial units, which use a wide variety of
natural and synthetic fibers to produce fabrics. The textile
industry can be broadly classified into two categories, the
organized mill sector and the unorganized mill sector.
Considering the significance and contribution of textile
sector in national economy, initiative and efforts are being
made to take urgent and adequate steps to attract
investment and encourage wide spread development and
growth in this sector.

The textile industry occupies a unique place in our

country. One of the earliest to come into existence in
India, it accounts for 14 per cent of the total industrial
production, contributes to nearly 30 per cent of the total
exports and is the second largest employment generator

12
after agriculture. The Indian textile industry is one of the
largest in the world with a massive raw material and
textile-manufacturing base.

3.1 Future Outlook And trends

Tulsi Mantra Pvt. Ltd. will methodically seek out
additional products to match our customers' requirements
while working closely on the taste and preferences that are
been raised by the customers.

In particular, we will add more designs and patterns of

saree to our own lines, and develop a sales strategy around
each product. The additional products and services will
likely come from our customers, allowing us to develop
quality product and service offerings. 

Our goal is to provide apparel to the underserved market of

the community who desires differentiated cloths. The major
shop of sareeshave left a hold in this market by not providing
differentiated products by focusing on customer preferences.
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Our intention is to gain 60% of this market share by focusing
on our niche positioning, neighborhood location, brand that
we sell, hospitality and special promotions.

Moreover, to do so we wish to excel and survive the cut throat

competition is our exceptional and infallible customer
services.

 No need to register to place an order

 Online shopping Facility

. Gift certificates& Raffle Draws every year.

Item availability as per customer desire.

 Payment through VISA, Master Card, AMEX and PayPal

 Air packages shipped within 24/48 hours

 Flexible return policy

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3.2 Analysis of competitors
As there are numbers o saree manufacturing company are
present in not only Surat by all over India.

As we can take an examples of the embroidered saree are

famous of Surat, and for Banarasi

saree Varanasi is famous , for Cotton saree Rajasthan is

famous and many more states and cities have their own
Specialty of making saree and selling them, but Tulsi mantra
Pvt. Ltd. Has decided to have an dedicated competitor
examine.

Tulsi mantra Pvt. Ltd. has a number of advantages that will

allow them to build their brand identity, add value to our
merchandise and build a loyal customer base while standing
apart from our competitors.

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1. The Tulsi Mantra Pvt. Ltd. Offers Shopper Card' will
entitle customers to a 15% discount after ten purchases.

2. We will create a sense of culture and bonding with the

community by offering products that combine both the culture
and innovation.

3. Our location is central to our target customer base.

4. We will maintain a detailed record on each customer,

logging addresses, their purchases, size, and brand for
customer follow-up and in-house promotional purposes.

5. We also have ready to order for our customers which is

unique, so that they can offer their products on what color and
design they like on our existing designs

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3.3 Suppliers
We deal with a large number of suppliers and they form the
most significant portion of our production and supply chain.
In a more simple words; suppliers of our company can be
defined any party or any agent that provide us the goods and
service such us raw material and other component that are
used to make saree, for instance as there are supplier of
Georgette material by local people for Surat ,and like lace
providers , boxes that are being used to pack Sarees.

Most of our company supplier are from Surat only,as we

produces more of embroidered saree

3.4 Market Segmentation

The population of Gujarat is concentrated heavily therefore
leading to the highest concentration of our customer base. The
last area of potential customers is labeled as "other." Because

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This Shop offers a variety of innovative and creative apparel,
along with accessories and gifts we feel that we will attract

1. Target Market Segment

The target market for the TULSI MANTRA PRIVATE

LIMITED is females. The female individual appreciates
beauty, fashion and also likes to show that. The females tend
to take good care of their selves through exercises and various
other beauty products. The Females appreciate the quality and
are generally ready to pay for it.

Based on this, the target customer can be profiled as a Woman

 Upper middle / Lower Upper / Upper class

 Age group starting from 18 years and extending to 50
years
 Students
 Working professionals / Socially Active Women
 Women having cultural and integral values

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 2. Market Needs:

There are several important needs in the saree manufacturing

and selling business that are being either underserved or not
met at all.

The company plans to meet and service those needs.

a) It will provide a large variety of saree that are required by

the different customer throughout the country.

b) Focus and attention to customer's personal preferences and

customer retention will be given high priority. Because of the
high rate of employee turnover at major mass retailers,
customer service and personal detail has been lost.

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IV.DESCRIPTION OF VENTURE
1. Products
The companywill carrying traditional, Trendy, Casual wear
brands to create their unique Brand Image where you can find
everything that you need. The greatest percentage of
merchandise will be in apparel, followed by accessories, and
gifts. Management will rely on customer feedback,
suggestions, and sales reports to introduce or eliminate certain
brands and styles.

The different products that are being offered by us our

company

 Boutique Saree

 Bridal Saree

 Chiffon Saree

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  Embroidery Saree

 Gujarati Saree

 Polyester Saree

2. Size of Business
As for now currently the company is expanding in various
zones such as reducing the cost of production, establishing
more manufacturing zones and increasing number of
customers.

Presently the company has two manufacturing, and one retail

counter for customers located in different parts of Surat.

As company is thinking for expanding its retail counter is

various parts of country, for example opening a retail counter
in south zone for having more sales ,because at south zone
there is more demand of saree in their culture and tradition

The company has also thinking of having more machinery for

more production of saree and for reducing cost the company
is thinking to import the machinery from China, Japan etc

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For more business and having more customer the company
has developed a good communication and also the distribution
channel.

For having a good and loyal customer it is important to have

good size of business.

4.3 Office Equipment and personnel

The equipments used by the company at manufacturing

end are latest and world class in order to reduce the
manufacturing costs and provide high quality of goods. All
the machines used during production, testing, inspection
stages are of top notch quality and regularly upgraded and
serviced in order to achieve high rates of production and
provide quality goods.

Specific technicians and managers are assigned by the

company in order to provide proper maintenance of the
machinery and maintain them in a good condition.

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Beside the advanced technology we need some human
power in our business but when we conducted the
assessment a large percent of people is in unemployment
position and we can hire them with less salary/ wages in
the business different processes.

We have to hire both skilled and unskilled labor for

manufacturing process. According to the process and
market evaluation a large segment of unskilled people will
be recruited for the entire process and we need limited
technical employees who will be responsible for overall
process of production.

Various equipment used at the company offices are

1. Checking table
2. Parceling tape
3. Checker for checking the grey material for saree
4. Broker needed for having a good quality deal with the
manufacturer

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 5. Number of workers are required for folding and
packing of saree
6. Various equipment for packing a parcel

V. PRODUCTION PLAN
1. Manufacturing Process
The production plan of the company varies according to the
customer demands and the current marketing conditions
prevailing.

Use of Zari embroidery is an indispensable part of the dress

work by the kings and queens.. The embellishing handicraft
work of Zariembroidery is being done on the dress materials
like saree.

Surat is the home of Zari Industry in India. The

embroidery materials for machine and hand embroidery
which are used to manufacture the saree that are being use for
manufacturing of saree ,such as Zari thread/ kesab, Nakshi,
Salmo, Sadi, kangri and badle, woven trimmings, flat

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trimmings, metallic trimmings, fringes, metallic fringes in
different colors and different widths.

Sequin collar and motifs in elegant colours and designs are

also made.. There are three types of Zari. Real Zari is made of
silver and electro plated with gold. Zari thread made from this
precious metal is used for saree, embroidered apparel, etc.
Imitation Zari is made from copper. A third variety of Zari is
called plastic Zari which is made from metallic yarn.

 Manufacturing Process and Source of Technology :

Handicraft of Zari Embroidery is being done on the dress

materials like Saree, Salwar, Churidar, etc. First, the cloth is
tied on wooden Dhadda fitted with wooden stand. Then the
design which we have to create on saree is set on a computer
attached with the machine and are required design is stenciled
with the help of stencil paper on the cloth. Embroidery work
is being done according to the design by Zari thread, stone,
beads, etc. This is a traditional artisan work.

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2. Machinery and Equipment
The machinery and equipment that are used to manufacture
the saree are ruined effectively and efficiently. In company
there are technical person employed to control the machinery.

The equipment which are used are taken care of and the
specialist are called from outside to have a proper
maintenance of machines.

There are 20 embroidered machine in which 5 machine are of

Golden Falcon, 6 of Alliance, 6 of Unix, 3 of QF
machinery.Company and 15 stitching machine all are of
Brother at Saroli road, Surat. There the manufacturing of
saree takes place and from that the blouse are stitched along
with the saree and are sent to stitching department for
attaching them.

The company uses the branded machinery because they do

not deal in the quality and they do not want to waste time in
26
doing maintenance of machine, they want to have a good
quality of product

I)The project Profile has been prepared on the basis of single

shift on 8 hrs. A day

ii) Depreciation on machinery and equipments has been

taking @ 10% whereas that of office furniture etc. has been
taken as 20%.

iii) The rates for machinery, equipment and raw materials are
those prevailing at the time of preparation of Project Profile
and are likely to vary from place to place and supplier to
supplier. When a customized project profile is prepared,
necessary changes are to be madeproduct. The company uses

the following techniques.

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3.Name of Suppliers and Raw Material
The company has a strict policy regarding purchase of raw
materials. There is a zero tolerance regarding the quality of
raw materials used. Along with quality of raw materials
the motto of the company is to purchase the raw materials
the cheapest rates without compromising the quality of the
products.

The materials are mostly sought from the manufacturer in

order to avoid the intermediate costs in order to maximize
the profits. The company believes in having more than one
supplier of each material in order to reduce dependency on
a particular company so that in case if the company fails to
supply the material for manufacturing the goods, it can be
brought from another in order to avoid stalling of the
manufacturing process.

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The raw materialswhich are use to manufacturer of
sareeare

 Chiffon
 Georgette
 Cotton
 Satin
 Silkina
 Orgenza
 60 gram marble
 Polyster net
 Nylon net

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 SUPPLIERS

1. Babu Tex
2. Ramdev textile
3. Bajarang creation
4. Shraddha creation
5. Gopi knitting
6. Tapcoo fashion
7. Kavyan creation
8. Shreebav fashion
9. Jindal creation

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VI. OPERATIONAL PLAN
An operational plan can be defined as a plan prepared by a
component of an organization that clearly defines actions
it will take to support the strategic objectives and plans of
upper management. However, to fully understand
operational plans, we should first look at the overall
planning process within a business.

Operational planning is the process of planning strategic

goals and objectives to tactical goals and objectives. It
describes milestones, conditions for success and explains
how, or what portion of, a strategic plan will be put into
operation during a given operational period, in the case of
commercial application, a fiscal year or another given
budgetary term.

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The operation plan of the company has the following
terms

 clear objectives
 activities to be delivered
 quality standards
 desired outcomes
 staffing and resource requirements
 implementation timetables
 a process for monitoring progress

2.Management of Operation
Operations management is an area
of management concerned with designing and controlling the
process of production and redesigning of business operations 
in the production of goods or services.

32
 It involves the responsibility of ensuring that business
operations are efficient in terms of using as few resources as
needed and effective in terms of meeting customer
requirements. It is concerned with managing an entire
production system which is the process that converts inputs
(in the forms of raw materials, labor, and energy) into outputs
(in the form of goods and/or services), as an asset or delivers
a product or services.

 An operation produce products, manage quality and creates

service. Operation management covers sectors like banking
systems, hospitals, companies, working with suppliers,
customers, and using technology. Operations are one of the
major functions in an organization along with supply chains,
marketing, finance and human resources. The operations
function requires management of both the strategic and day-
to-day production of goods and services.

. In managing manufacturing or service operations several

types of decisions are made including operations strategy,
product design, process design, quality management, capacity,
facilities planning, production planning and inventory control.
Each of these requires an ability to analyze the current

33
situation and find better solutions to improve the effectiveness
and efficiency of manufacturing or service operations.

6.2 Flow of Order for Goods and Services

A modern industrial economy consists of a circular flow of

goods, services, and money. Labor flows through
businesses to produce goods or services. Money flows
from businesses to individuals as wages, interest,

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VII. MARKETING
A marketing plan is a comprehensive document or blueprint
that outlines a business advertising and marketing efforts for
the coming year. It describes business activities involved in
accomplishing specific marketing objectives within a set time
frame. And its starts from the below steps

Awareness: If most of the target audience is unaware of the

object, the communicator’s task is to build awareness, perhaps
just name recognition, with simple messages repeating the
product name. Consumers must become aware of the brand.
As most of the target segment is comparatively new to this
brand so we need to aware the mass about the Brand.

Knowledge: After making the target audience aware of the

brand, still they do not know much, hence this stage involves

35
creating brand knowledge. This is where comprehension of
the brand name and what it stands for become important.

Liking: After knowledge about the brand the feelings of

consumers associated with the brand should be analyzed, and
if the feelings are unfavorable then stress should be laid on
this stage.

Preference: Even after liking it may happen that many people

may prefer another brand. In this case the communicator must
try to build consumer preference to promote quality, value,
performance and other features.

Conviction: A target audience might prefer a particular

product but not develop a conviction about buying it. The
communicator’s job is to build conviction among the target
audience.

Purchase: Finally some members of the target audience

might have the conviction but not quite get around to making

36
the purchase. They may wait for more information or plan to
act later. The communicator must need these consumers to
take the final step, perhaps to offering the product at a low
price, offering a premium, or letting consumers tried out. This
is where consumers make a move to actual search out
information or purchase.
After examining all the stages from which an consumer
passes before selecting a good is keenly observed and
important points are noted by the manager of company.

A proper marketing plan should be make and should have an

effective and powerful impact on the followings things;

i. Competitor

We have many competitors as we located in our area as

ring road is a big area and everyone is now has jumped into
the business. There are many branded saree houses in Surat
City. Such as Vinay Fashion, Picasso fashion, Aashirwad
creation, Laxmipati saree, Bahubali saree, Indian women
saree, Mugdha saree etc. So these are the branded saree
houses which the customers prefer first. We have to
compete with them.

37
 ii. Marketing Strategy:
Our marketing strategy will focus heavily on sales
promotion, niche positioning in the market and customer
service with loyalty and retention in sales.
a) The marketing budget will not exceed 5% of our gross
annual sales.
b) Our promotions will always stay in tune with our
company objectives and mission statement.
iii. Marketing Programs
Our Marketing program consists of 20000 full-color
postcard flyers with a 10% coupon will be distributed
throughout Surat, two weeks prior to the grand opening
event. We are opening our personalized Web Page for
promoting our products & have our own face book page
to inform about our products.
iv. Sales Strategy:
We will offer a 20 day return/exchange policy to build
trust with our customers and maintain retention and
loyalty.
v. Budget Forecast:
It has planned for a steady growth for the first year as we
build name recognition and status in the community. In
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 the second and third year we look to see an increase of
revenue of 20% as we gain a larger percentage of the
market share and increase our customer base beyond the
part of the city.

1. Promotions
Promotion refers to any type of marketing
communication used to inform or persuade targetaudiences of
the relative merits of a product, service, brand or issue. The
aim of promotion is to increase awareness, create interest,
generate sales or create brand loyalty. It is one of the basic
elements of the market mix, which includes the four P's:
price, product, promotion, and place.

Promotion is also one of the elements in the promotional

mix or promotional mix or promotional plan. These
are personal selling, advertising, sales promotion, direct
marketing publicity and may also include event
marketing, exhibitions and trade shows.

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A promotional plan specifies how much attention to pay to
each of the elements in the promotional mix, and what
proportion of the budget should be allocated to each element.

Promotion covers the methods of communication that a

marketer uses to provide information about its product.
Information can be both verbal and visual.

Tulsi Mantra Pvt. Ltd. Also use various promotional tool

to promote its products in all regions some of them which
are commonly used by the company are as follow;

 Advertising:
It is a platform to reach geographical
dispersed buyers. It can build up a long term image of
the brand. The mediums through which Tulsi mantra
private limited advertises are:
 Television
 Radio
 Pamphlets
 Newspaper adds
 Magazines add

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 Direct Marketing:

Direct marketing is a form of advertising that reaches its

audience without using traditional formal channels of
advertising, such as TV, newspapers or radio. Businesses
communicate straight to the consumer with advertising
techniques such as fliers, catalogue distribution,
promotional letters, and street advertising.

Direct and Interactive Marketing takes many forms – over the

phone, online or in person. All of these share three distinctive
characteristics. Direct and interactive marketing messages are:

 Customized – The message can be prepared to appeal to the

addressed individual.

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 Up-to-Date – A message can be prepared very quickly.
 Interactive – The message can be changed depending on
the person’s response.

Personal Selling

At Tulsi Mantra every artist or salesman will act as its

own salesperson. Every employee that is involved with
the customer has to make sure that he / she comes back.
At the end of the service treatment the person that
handles the customer has to make sure to set a future
appointment, and that the customer feels obliged not to
miss it.
Sales person should provide needed information only
and just find things according to their need. All the sales
person should have same ethnic uniform. The sales team
should be very responsive, friendly, well informed and
well dressed. Trained to understand the taste and needs
of the customer when she walks in.

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  Event Organisation.

The event that to be organized need to be in sync with the

message that is convened through the brand. Tulsi Mantra has
an Indianised image, depicting and celebrating the success of
today’s age women with traditional values, sophisticated with
a status symbol and “Be a Proud Indian Women” attitude. The
followers or enthusiasts of the event could possibly be the
influencers or share the values with which the brand
empathizes with.

Based on this company is going to organize a Fashion

show to create a brand awareness and the show stopper
would be Aishwarya Rai Bacchan.

2. Controls
Feedback mechanism to monitor progress

 Online feedback submission through Company

Website

 Customer Care Calls Customer and receive

feedback based upon Questionnaire
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  Written feedback form filled by customers at the
time of purchase

 Research and Development Strategy to compile

information and define process and product
improvement strategy.

3.Pricing

Pricing characteristics are:

 Policy
 Elasticity of Demand
 Production Cost of each unit
 Break-even Point
 Markup
 Suggested Selling price
 Sales and Prices, discounts, coupons, credit terms
 Price and quality relationship with customer's perception.
A large segment of market is attracted by the lower cost of
products and services and correspondingly competitors are

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in constant endeavors to cover their requirements and
demands. Our marketing plan describes the different
pricing strategies and the costs associated with the
products and services.
Tulsi Mantra has some pricing strategies which are
followed by the company are;
 We will maintain a premium pricing strategy.
 We base the product lines that wecarry on their
reputation and quality as clothing
 . Most of our lines come with a suggested retail price that
we will follow.
 We will also utilize the standard practice of key stoning

as well.

4.Distribution

Distribution Strategyof Tulsi mantra is to have their retail

location and will be the foundation of building our customer
base. They will also manage a direct mail program that will
focus on our top 50% customers spotlighting any in-house
sales and promotions. Also for District wise distribution we
have made sure to send those through postal service like
Laxmipati.

As the company adopt various distribution channel ,

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Such as from manufacturer to wholesaler and then from
wholesaler to retailer and then from retailer to customer.

Or the firm also adopt the distribution as directly supplying to

the customer with the help of social media by adding the post
if their product into the various group in which the company
is a member.

VIII.ORGANISATIONAL PLAN
Organizational planning refers to the process of identifying
organization's objectives and formulating and monitoring
specific strategies to achieve them. It also entails staffing and
resource allocation and is one of the important responsibilities
of a management team.

1.Ownership

Partnership firm

Tulsi Mantra Private Limited is partnership firm. It has two

partners Ankit Kabra and Dhananjay Rathod

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Partnership firm are the most common form of business
structure. This type of business is not simple to form and
operate, and may not enjoy greater flexibility of management,
but have bear all the profits and losses according to the
partnership deed. However, the business partners are liable
for all debts incurred by the business.

2.Roles and Responsibilities of Organizational

Members

 Contributor Role

Group members playing the contributor role typically propose

ideas, initiate discussions and explore options. They respond
to requests for clarification by providing facts and relevant
information related to the problem. 

 Coordinator Role

Coordinators or facilitators organize team meetings and

establish the agendas. They review and clarify the statements
made by contributors to summarize actions, such as the
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decision to hire more administrative assistants to handle travel
arrangements required by sales personnel.

 Evaluator Role
Evaluators function as critics. They evaluate proposals
developed by group members to ensure the recommendations
align with the company's strategic objectives. Evaluators help
the group assess whether alternatives represent realistic
option.

 Recorder Role

Recorders function as scribes and take notes on what happens

during meetings and brainstorming sessions. They distribute
the meeting notes through email or upload the documents to a
public folder. Recorders typically use software tools, such as
Microsoft Office’s OneNote

 Responsibilities
1. To provide the best quality products to the customers
2. To have an proper environment inside the company
3. To have a proper look on the day to day activities of
company

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4. To check the mails and the comments athat are been
generated from the social media
5. To complete the orders on time and to supply them
6. The responsibility of the member who are working
under production department is to manufacture the
product on time and with the good quality
7. The responsibility of the service and marketing team
members is to bring the product to the market
8. The role of finance department members is to keep all
the records of all the transaction that are being taken
place in a month, quarter, or yearly.
9. The packaging department members have the
responsibility to pack the product nicely as the product
will be going out of the city or state.
10. The research and development has responsibility of
developing new products, technologies , so that the
brand value can be increased

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IX. ASSESMENT OF RISK
The identification, evaluation, and estimation of the levels of
risks involved in a situation, their comparison against
benchmarks or standards, and determination of an acceptable
level of risk which is being associated with the company.

The risks that may occur in this project are:

1. Pure Risk: There venues and cash inflows of the project

may be lower than the expected in different years.

2. Systematic Risk: Political changes may hamper the

production of the project.

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3. Unsystematic Risk: Workers may go for strike, which may
hinder production process.

4. Market Risk: Macroeconomic factors like inflation can

have an impact on the project and fluctuation of demand. Cost
reduction and increased production may be a way out but it
will become difficult to maintain quality.

5. Instrumental Risk: The machineries may go out of order

any time. So the business runs the risk of machinery shortage.

2.SWOT Analysis

SWOT analysis is a process that identifies an organization's

strengths, weaknesses, opportunities and threats. Specifically,
SWOT is a basic, analytical framework that assesses what an
entity (usually a business, though it can be used for a place,
industry or product) can and cannot do, for factors both
internal (the strengths and weaknesses) as well as external
(the potential opportunities and threats). Using environmental
data to evaluate the position of a company, a SWOT analysis
determines what assists the firm in accomplishing its
objectives, and what obstacles must be overcome or

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minimized to achieve desired results: where the organization
is today, and where it may be positioned in the future.

The primary target customer of Tulsi Mantra will be the

people in the a particular region. As we are situated in the
epic-center of the business community we believe they will
make up the largest percentage of our customer base. The
secondary target customers are the NRIS. As the Nonresident
population continues to grow rapidly in various parts of the
world we expect to receive the patronage of them as they are
very loyal.

A. Strength:

1. Premium price charged to reflect innovation and creativity.

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2. High quality raw materials are collected from a good
source

3. Have our own Garments to support the trends & to develop

new innovations.

4. Timely delivery for ordered products.

5. The location of the shop is renowned & very much

favorable.

B. Weakness:

1. Being a new entrant is one of the weaknesses of the

company.

2. It has no brand or image

3. Can not do comparision with comprtitor

C. Opportunity:

1. A partially fulfilled customer need is a great opportunity

for the shop.

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2.High price of substitute products in the market.
3.Labors availability.

4.loyal customers

D.Threats

1. Increasing market price of raw materials and labor.

2. Increasing so many boutique shops and numbers of

manufacturing unit selling the product at low cost.

3. There are numbers of competitors are there and with the

huge investment

X. APPENDIX
 WWW.INDIAMART.COM
 TULSI MANTRA FACEBOOK PAGE
 WWW.NEWTEXTILE.COM


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