QUESTIONNAIRE BY A FASHION BOUTIQUE
This survey is being conducted by a Fashion Boutique “la belle femme” in order to study the behavior and
opinion of customers about the boutique.
The purpose of this survey is to analyze buying behavior of women on dresses and their clothing
preferences. Your participation in this survey is voluntary. You may choose not to participate. If you decide
to participate in this research survey, you may withdraw at any time.
The procedure involves filling an online survey that will take approximately 5-10 minutes. Your responses will be
confidential.
Name____________
Age____
Occupation____________________
SECTION-A
1. Fashion to you is:
€ Looking cool
€ Looking sober and classy
€ Going with the current trends
€ A way to express inner self
2. Your favorite fabric (you can choose more than one option)
€ Cotton
€ Khadi
€ Lycra
€ Denim
€ Silk
€ Linen
€ Others: (please specify) _____
3. Your favorite colors to wear? € Purple
€ Black € Green
€ Grey € Pink
€ White € red
€ Blue
€ Yellow
€ Orange
4. Your favourite brand
€ Chanel
€ Levies
€ Nike
€ Adidas
€ Zara
€ Others (Please specify)_________________
5. What is the fashion style you like the most? (you can choose more than one option)
€ Indian € Indo western
€ Western € Others (please specify)_________
6. How much do you spend monthly, on yourselves while buying clothes?
Below 1K 1K to 3K 3K to 5K 5K and above
7. Are you influenced by fashion trends of celebrities/ models?
€ Always
€ Quite often
€ Sometimes
€ Not much
€ No never!!
8. Who is your fashion icon? __________
9. Which are the places you buy most of the clothes from?
€ Super markets and shopping malls
€ Designer boutiques
€ Branded retail outlets
€ Seasonal Sales and exhibitions
€ Flea Markets
10. Where do you find the latest fashion trends?
€ Internet € Malls
€ Magazine € TV shows
€ Mall € Social media
€ Advertisements € Others
€ Newspaper
11. How often do you shop for clothes?
€ Weekly
€ Monthly
€ Semiannually
€ During festivals/ occasions
12. How important is price?
€ Extremely
€ Very
€ Not so
€ don’t care
❖ How do you feel about online shopping?
€ Yay
€ Nay
€ Never tried it
€ Worried about credit card fraud
€ Others(please specify)_______________
For the next few questions please choose number from 1 to 5 where,
1=strongly agree
2=agree
3=neither agree nor disagree
4=disagree
5=strongly disagree
❖ Do you think location of boutique in the proximity area affects the buying behavior?
1 2 3 4 5
❖ Do you think it is necessary for a boutique or a retailer nowadays to have an online shopping platform?
1 2 3 4 5
❖ You like buying clothes, regardless of present fashion trends?
1 2 3 4 5
SECTION-B
❖ What style and design you like the most of our boutique?
______________________________________________
❖ What do you like about your favourite design and style of our boutique?
___________________________________________
❖ Would you recommend the design and style to any of your friend or relative? Yes/No
❖ Rank the following items in terms of their priority to your purchase.
● Helpful staff
● Quality of product
● Price of product
● Proximity of store
● Online accessibility
● Trendy designs
❖ The boutique did everything they could to make process easier
1 2 3 4 5
❖ How satisfied are with your experience with us? Rank on the scale of 1 to 10
1⎪2⎪3⎪4⎪5⎪6⎪7⎪8⎪9⎪10
❖ How can we improve your experience for the future?
__________________________________________
Thanks for your Participation
