Entrepreneurship 4.
Entrepreneurship 4.0
A deep dive into entrepreneurship for the modern era that will allow you
to inculcate entrepreneurship and entrepreneurial mindset as lifelong
learning.
CCBP Entrepreneurship 4.0 www.onthegomodel.com 1
Entrepreneurship 4.0
Entrepreneurship 101
Learn the art and science of evaluating ideas with a customer-centric approach
Entrepreneurship in Industry 4.0 Secondary research
Technology forces shaping 21st Lean philosophy
century
Entrepreneur biases
Basics of innovation
Idea evaluation
Basics of entrepreneurship
Empathy experiments
Growth Mindset
Customer insights
Customer-centricity 4.0
The Build-Measure-Learn mindset
Primary research
CCBP Entrepreneurship 4.0 www.onthegomodel.com 2
Entrepreneurship 4.0
Designing Your Value Proposition
Learn to craft an effective value proposition for the right customers
Product vision Customer segments, customer
personas, and customer journeys
High-level product features
Mapping Benefits To Features
Concept of Value
Listing assumptions
B2C value, B2B value, B2G value
Experiments for customer-value fit
Patterns of value creation
Prototyping for customer-value fit
Customer-value fit and
customer-value maps Product vision and planning
CCBP Entrepreneurship 4.0 www.onthegomodel.com 3
Entrepreneurship 4.0
Prototyping Business Models
Design, plan, execute and iterate a viable business model through effective tools
Defining business models Business model evaluation
Business Model Canvas and BMC Empathetic Design and Stories 4.0
Building Blocks
VUCA Scenarios
The Cipher To BMC
Pricing frameworks and models
Unbundling Business Models
Product-market fit
Business Model Patterns
Prototyping business models
CCBP Entrepreneurship 4.0 www.onthegomodel.com 4
Entrepreneurship 4.0
Launching Your Dream
Startup: Business and Legal
Assimilate the knowhow to take care of the business process basics, compliances,
and legal nitty-gritties
Execution Level Planning for Legal basics
Startups
Startup incorporation
Entrepreneurial Task Framework
Intellectual property
Brainstorming
Advanced legal concepts for startups
Knowledge and Data Management
Customizing Workflows
CCBP Entrepreneurship 4.0 www.onthegomodel.com 5
Entrepreneurship 4.0
Productive Startup Growth
Develop the skills and mindsets to get, keep, and grow customers
Consumer types Customer decision making
Technology Adoption Lifecycle Competitive positioning
Beachhead market Market sizing
Market segmentation Lifetime Customer Value
Early adoption Customer Acquisition Cost
The Get-Keep-Grow Framework
Traction channels
CCBP Entrepreneurship 4.0 www.onthegomodel.com 6
Entrepreneurship 4.0
Startup Leadership: Sustaining
Your Startup
Hire the right talent and sustain your creation by understanding how to lead a
startup, build a team and culture, and negotiating well while maintaining
relationships
Vision in action Execution as learning
Defining core values Process-knowledge symbiosis
Understanding hiring biases Leardership that promotes learning
Hiring based on vision and core Cognitive framing and lenses
values
Psychological safety
Personal responsibility as
Failure as learning and failure in context
leadership
Cross-team communication
Social and cognitive barriers of
team-building Handling culture clash
Pillars of effective communication Influence and innovation
Identifying strengths Scaling culture: 0 to 1 and 1 to N
CCBP Entrepreneurship 4.0 www.onthegomodel.com 7
Entrepreneurship 4.0
Macro and Behavioural: The
rulers of money flows
Understand how investment environments become good or bad, learn how human
behavior ensures that the equations don't always work
Basics of money Globalization and its effects
Basics of macroeconomics Macro effect on startups
Role of central banks Contemporary macro challenges
GDP Macro scenario planning
Financial markets
Debt and equity markets
Bonds and the yield curve
CCBP Entrepreneurship 4.0 www.onthegomodel.com 8
Entrepreneurship 4.0
Fundraising: The Biz of Venture
Capital
Learn how startup investment works and the decision-making best practices
behind seeking investment
Fundraising basics Finance characteristics of a startup
Accounting 101 Valuation techniques
Value and valuation Valuation challenges
Basic fundraising terms Term-sheet nitty-gritty
Investor types Shareholder agreement
Investor mindset Non-disclosure agreement
Lifecycle view of a startup
CCBP Entrepreneurship 4.0 www.onthegomodel.com
Entrepreneurship 4.0
Effective Negotiation
Practice how to negotiate and create win-win deals with investors and partners
Principled negotiation Tactical empathy
Win-win mindset Persuasion
Negotiation framework Focusing on outcomes
Establishing rapport Transforming conflict to
collaboration
Negotiation without emotion
CCBP Entrepreneurship 4.0 www.onthegomodel.com
Entrepreneurship 4.0
Disclaimer
Topics provided in the curriculum are for introductory purpose only.
The innovation and entrepreneurship ecosystem is very dynamic, and depending
on industry changes and best-practices, some content/definitions may change
or be improved from time-to-time.
CCBP Entrepreneurship 4.0 www.onthegomodel.com
Entrepreneurship 4.0
Contact us
support@onthegomodel.com
www.onthegomodel.com
