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Factors Affecting Consumer Behavior (: Southeast University School of Business Studies (SBS)

This document provides guidelines for a term paper on consumer behavior. Students are asked to conduct a market survey to analyze consumer behavior in a chosen industry. The paper should include an executive summary, introduction, objectives, sample demographics, brands preferred and factors influencing preferences, repurchase intentions, satisfaction levels, analysis, recommendations, conclusion, and references. A survey questionnaire format is also provided. The paper aims to understand consumers in a given industry based on field research.

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Redwanul Kabir Digonta
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75 views6 pages

Factors Affecting Consumer Behavior (: Southeast University School of Business Studies (SBS)

This document provides guidelines for a term paper on consumer behavior. Students are asked to conduct a market survey to analyze consumer behavior in a chosen industry. The paper should include an executive summary, introduction, objectives, sample demographics, brands preferred and factors influencing preferences, repurchase intentions, satisfaction levels, analysis, recommendations, conclusion, and references. A survey questionnaire format is also provided. The paper aims to understand consumers in a given industry based on field research.

Uploaded by

Redwanul Kabir Digonta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Southeast University

School of Business Studies (SBS)


Course Title: Consumer Behavior
Course Code: MKT 661/6161

Program: MBA Semester: Summer 2020

Term paper Guideline

Course Teacher: Shayala Yesmin (lecturer)

Factors Affecting Consumer Behavior

(You will have to carry out a market survey to analyze consumer behavior in the chosen industry)
CONTENTS OF THE REPORT

1. Cover page
2. Title page
3. Executive Summary: This is the recap of the report or study highlighting the important
and significant features of the study.
4. Table of Contents :
5. Product or Company overview Brief description of the Organization/product, where the
study is based. Brief overview of the industry selected (also, mention the list of popular brands
in the particular industry.
6. Project Part:
a) Objective of the Report: These are the purpose or intent of the study which are
expected to be achieved or attained at the end of the study.
i. Broad/General objective (1 or 2 statements only)
ii. Specific objectives (should harmonize or consistent with the statement of the
problems)
b) Information about the demographics of the sample (e.g. age, income, education)
c) Find out about the kind of brands they prefer in that particular industry and why
d) Factors that have influenced them to purchase the preferred brands
e) Find out about their re-purchase intention; why or why wouldn’t they repurchase
f) Rate their satisfaction level towards the preferred brands
Southeast University
School of Business Studies (SBS)
Course Title: Consumer Behavior
Course Code: MKT 661/6161

Program: MBA Semester: Summer 2020

7. Analysis And Findings Of The Report: On the basis of the data and information collected
which are usually presented in tables, matrices and graphs, analysis and interpretation
can be made why this obtaining situation exist. The sequence of the analysis should be
made based on the statement of the Problems or Objectives of the study. Specific
significant findings of the study after the analysis and interpretation of the Data have
been made.
8. Recommendation: These are your suggestions based on the findings of the study for
improvement or sustainability of the organization/product, strengthening of the system
and procedures, possible revision of policies, and other relevant suggestions. All
suggestions must be based on the study and not just personal perception.
9. Conclusion:
10. References:
11. Appendix: Survey Questionnaire, Graph or Charts. Key Terms.
Southeast University
School of Business Studies (SBS)
Course Title: Consumer Behavior
Course Code: MKT 661/6161

Program: MBA Semester: Summer 2020

Survey Questionnaire Format


Southeast University
School of Business Studies (SBS)
Course Title: Consumer Behavior
Course Code: MKT 661/6161

Program: MBA Semester: Summer 2020


Southeast University
School of Business Studies (SBS)
Course Title: Consumer Behavior
Course Code: MKT 661/6161

Program: MBA Semester: Summer 2020


Southeast University
School of Business Studies (SBS)
Course Title: Consumer Behavior
Course Code: MKT 661/6161

Program: MBA Semester: Summer 2020

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