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Suzlon's Product Leadership Strategy

Suzlon should pursue a product leadership value-based strategy due to its strong research and development capabilities. It has developed a wide selection of leading wind turbine technologies and offers end-to-end solutions. Suzlon uses its experience and knowledge to reduce costs and focus on product innovation while exploring new markets globally through its international headquarters and management structure.

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pritish chadha
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14 views2 pages

Suzlon's Product Leadership Strategy

Suzlon should pursue a product leadership value-based strategy due to its strong research and development capabilities. It has developed a wide selection of leading wind turbine technologies and offers end-to-end solutions. Suzlon uses its experience and knowledge to reduce costs and focus on product innovation while exploring new markets globally through its international headquarters and management structure.

Uploaded by

pritish chadha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Q-2

Product Leadership value-based strategy should be pursued by Suzlon because of

Best Research and Development acumen :


Suzlon stresses creativity at the centre of all its operations, and this is this much more apparent than the
research and development effort. They are always innovating and in the run to produce best products,
The organisation has developed a wide selection of leading technology wind turbines. delivering world-
leading technologies. Suzlon has developed dedicated gearbox technology in all of the world it has taken
a leap in terms of its r&d

Offering customers leading-edge products and services


Suzlon blends validated technologies with limitless value-added offerings with a premium consumer
that has gained the business a reputation with loyalty. It uses a comprehensive operational
management model to meet all its targets, ranging from site acquisition, product delivery and life-cycle
activities to project maintenance.it offers end to end solutions and consultation having leading players
as its clients like , Bajaj Auto Limited, MSPL Limited, Reliance Tata Group etc

learning to both speeds up new offering realization process and lower its cost:
Suzlon has both experience 7 knowledge to reduce its costs, as the chinease are foraying into the
market, Suzlon is on the verge to devlop better solution with latest technology, Suzlon has been
focusing on new product innovation & r& d is at its core

Uses experience:
It has headquters in major developing & developed countries, till now it has been
providing best customer experience in all terms, good customer expeirnce is always an
added value to innovative products

Market exploration:
The organisation currently operates in many devloped & develpoing  countries and five
continents, plus offshore and developing markets. Suzlon is the leading producer of wind energy
in India with a market share of more than 50 per cent, supplying both space and facilities to
consumers, its looking to expand in more contries with its leading technological solutions

Organization structure:

They have deployed heads and management in each country, giving it a strong
organization structure which heps delever maximum value and act in the best way
possible

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