Features
AutoPilot
Total Cost Base ($960/month) Business ($1,632)
Based on 60,000 contacts but their pricing tier
includes 100,000 and is based on yearly pricing
Self-Service Upgrade Need this information from Dan
Segment Integration Yes
Overall Ease of Use 6
Drag-and-Drop Workflow Tool Yes
Email Marketing Ease (1-10) 5
Broadcast Email Yes
Yes, but you need to create a journey for each one,
which is a real nuisance.
Workflows Yes
Open API Yes
Reporting (1-10) 6
Forms Yes
Not forms, but a form handler. Accomplishes the same
goal.
CTAs No
This is similiar to a campaign feature
SMS Yes
SMS via Twilio
Tags No
This is the tagging of a user
Campaign Tracking No
You can push campaign tracking through to
Salesforce, but this isn't natively built into the
Autopilot product.
t Yes
Auto-Profile Enrichment No
Segmentation Yes
A/B Testing Yes
Webinars No
You can indirectly link this information using Zapier,
but it doesn't have a native integration.
List Cleaning No
Would need to be done through an integration
Event Tracking Yes
Site Messaging Yes
Has Proactive Headsup. However, it's relatively
limited.
Content Management No
Bulk Actions & Updates Yes
You can peform certain mass updates using journeys,
but there isn't a bulk update feature built into the
product.
Website and In-App Tracking Yes
Activity Timeline Yes
Landing Pages No
Smart/Dynamic Content No
Social Media Analysis No
Social Media Posting No
SEO Analysis No
Integrations Yes
Segment, Facebook, Fullcontact, Livechat, Recurly,
Slack, Typeform, Twilio, Zapier
Mobile App No
Additional Comments
Raw Score (Total) 17
Yes Raw Score (Total) 16
Final Score 33
Marketing Automation Tools Matrix
Active Campaign GetResponse
Waiting on pricing Pro($402/month)
This is billed annually for the Pro Plan version. This tier
includes 100,000 contacts
No. Their pricing tiers on site are the only ones availble
No. You would need to speak with a staff for retail pricing. To customize you would need to be on
member above 50,000 contacts an Enterprise account. They will charge $4 for every
1,000 contacts above 100,000. Includes 3 users.
Yes No
9 8
Yes Yes
8 8
Yes Yes
Yes Yes
Yes Yes
6 6
Yes Yes
No No
Yes Yes
Has to be done through Zapier SMS
Yes Yes
No No
Active Campaign bases it's campaigns off
messaging, not multi-channel.
Yes Yes
No No
Yes Yes
Yes Yes
No Yes
You can indirectly link this information
using Zapier, but it doesn't have a native Built in webinars.
integration.
No No
Would need to be done through an
Would need to be done through an integration
integration
Yes Yes
Yes No
No No
Yes Yes
Bulk actions include Add to List, Remove
from List, Add to Series, Remove from Bulk actions include Score, Tag, Move, Copy, Custom
Series, Add a tag, Remove a tag, Add a Field Updates and Copy to Workflow
note, Update a field.
Yes Yes
Yes Yes
No Yes
Yes Yes
No Yes
No No
Yes Yes
Yes Yes
They have over 150 including Wordpress, GetResponse has 208 integrations including Zapier,
Zapier, SurveyMonkey. See full ist here Facebook, PayPal, Google Analytics, Salesforce and
https://www.activecampaign.com/apps/ many more
Yes Yes
It's called Moboop but it isn't very good
23 22
20 21
43 43
Drip Campaign Monitor
$541/month Waiting on Response from Sales
This is based on all features and annual
billing
Waiting on their response Waiting on their response
Yes No
4 6
Yes Yes
Yes, but this is extremely wonkey. Very
difficult to do based
workflows/automations.
3 7
The email editor is Drip is terrible.
Yes Yes
Yes Yes
Yes Yes
6 7
Yes Yes
No No
Yes Yes
Has to be done through Zapier SMS Has to be done through Zapier SMS
Yes
No No
Yes No
No No
Yes Yes
Yes Yes
No No
You can indirectly link this information You can indirectly link this information
using Zapier, but it doesn't have a native using Zapier, but it doesn't have a native
integration. integration.
No No
Would need to be done through an Could be done through an integration like
integration Kickbox
Yes Yes
No No
No No
Yes Yes
Only available through list upload update
which is not ideal.
Yes Yes
Yes Yes
No No
Yes Yes
No No
No No
No No
Yes Yes
Zapier, Shopify, Leadpages, Gravity Zapier, Shopify, Google Analytics,
Forms, PayPal, Pipedrive, Recurly, Unbounce, Facebook Wordpress and
Unbounce, Drift and a handful of others many others
No Yes
iOS only
13 20
17 15
30 35
Legend
Blue likes but not favorite
Red No likes
Yellow Somewhat likes
