IMPORTANT TIPS ON HOW TO SUCCEED WITH E-COMMERCE.

1. Build Like The Romans.

-The Colosseum is 1949 years old. And for the most part it’s still fairly intact. The material it was built
with was stronger than any concrete we use today. It’s beauty is so captivating that millions have
flocked to Italy just to look at it in all its glory. The Romans used the best materials, purchased rare
marble from other countries, and designed things that were built to last.

-But when it comes to building a business, there are many entrepreneurs who build for the short-term.
They look at a business as a way to make an extra couple thousand bucks. Instead, they should be
building something that’ll last for years to come. Focus on building a business with a legacy by doing
what you do so often that you do it better than anyone else. Like the Romans, you should focus on high-
quality products and like the Japanese you should have a well-defined niche.

2. Choose The Right Niche.

-The selection of the niche is where people often realize they’ve made a mistake. If you go too broad
with a general business, you might struggle to know who your audience is. If you’re too specific with a
barre class socks store, you might find your niche is too narrow. Not only that but there’s also a
seasonality aspect. For example, if you’re obsessed with Christmas, you could build a Christmas business
but you might struggle to find customers for your products in February. Another business tip to consider
is whether you’ll be able to remarket to customers for years to come.

-For example, if you’re selling maternity clothing, women are only pregnant for nine months. After she
gives birth, she likely won’t be shopping on that store anymore. So when it comes to deciding on a
niche, choose a niche that’s popular year round (Google Trends can show you how stable a niche is).
You’ll also want to choose a niche that’s popular such as at least hundreds of thousands of monthly
searches like fashion, beauty, fitness, or home decor. And finally, a niche that isn’t short-term so avoid
maternity, weddings, or any niche business you won’t be able to build a long-term email list with. Try
some unusual business ideas instead!

3. Solve A Burning Problem

-An important business tip for mostly new entrepreneurs is to create a business that solves a problem. If
you asked most failed business owners what problem they solved, they either can’t answer or the
problem they solved wasn’t urgent enough. The problem you solve doesn’t need to be complicated like
curing a disease. It can be simple, such as we help people overcome boredom by providing an
entertaining experience. But ultimately, you need to know what you’re trying to accomplish with your
business. By knowing what burning problem you’re solving, you can use that in your marketing to help
people understand how you can help them best. For example, if you sell anti-snoring products, you’ll
want your ad to show the frustration a snorer can have on a person’s sleep. And then showcase your
product as the handy solution that’ll allow them to sleep through the night again.

4.Obsess Over Customer Needs

-One of the biggest sources of conflict in business comes from unmet needs. If a customer doesn’t get
the service or product they were expecting, their needs won’t be met, and they’ll feel frustrated. The
most important business tip when it comes to managing customer relations is to always empathize with
the customer. When you recognize their frustration as pain from not having their needs met, it’s easier
not to take the insults they hurl at you, personally.

- Instead, you can focus on trying to listen to what they say by mirroring the intent behind their words.
And eventually, you work on coming to a resolution that meets their needs and leaves your customer
feeling heard. By doing this instead of simply giving a refund, you open the doors to building a long-term
relationship with them even if they were upset with their first experience with your brand. To learn
more about how to do this, you can read Nonviolent Communication: A Language of Life by Marshall B.
Rosenberg, PhD.

5. Focus On Profit Instead Of Revenue.

Most entrepreneurs are obsessed with revenue. “I made $900,000 in eight months,” they claim. And you
can’t help but ask, “Did you really though?” Because digging deeper, you’ll often find that profit is much
more important than revenue. Sure you made $900,000 in revenue but if your profit after eight months
is only $10,000 was it really worth the work? And is that even sustainable? Probably not. Make the
switch to transition from thinking about revenue to thinking about profit. The more profit you have, the
more money you have to reinvest in your business, employees, and your own success. As an
entrepreneur, you get paid last. Your startup expenses need to be paid first. So you’ll want to make sure
you’re making more than enough money to treat yourself too. Check out Oberlo’s free Profit Margin
Calculator to help you earn a profit.

6. Start With A Narrow Focus First And Expand.

-Amazon didn’t start as the everything store. It started as a simple bookstore. And they slowly expanded
into toys and other products as time went on to expand their business. That’s how you build a general
business. One of the most important business tips is to always start with a narrow focus and expand into
relevant verticals as you scale. By having a narrow focus, you can build a loyal audience who knows what
to expect from you. It also gives you a well-defined audience to make your marketing easier.

-For example, you can start a women’s fashion store. At first maybe you sell apparel. But eventually you
can expand into shoes, jewelry, fashion accessories, or beauty. Or you can go in a different direction and
expand into men’s fashion and children’s fashion. Both types of online stores make sense and have
natural vertical complements. Additionally, you can test out one-product store ideas before opening a
bigger website. But first, you do should aim to have a big audience and loyal shoppers. You need to
know that there’ll be demand for the verticals you do eventually expand into.

7. Start A Business That Matches Your Personality

-According to many successful entrepreneurs i've learned from , they believe that product/market fit
should actually be founder/product/market fit. Essentially, what that means is no one else could run
that business better than you. Ideally, you should start a business that matches your exact skills,
experiences, and personality. This goes beyond doing your passion and actually doing what you’re
destined to do. How can you contribute meaningfully to the world through your business? By doing
something that only you can do, you can create a legacy that lasts while making an impact in the world.
To sum up this business tip: start a business you are passionate about

8. Always Be Aware Of Your Competitors’ Moves.

-Business can be cut-throat, mostly e-commerce. Your competitors will always try to knock you down so
that they can remain at the top. While you don’t want to obsess over your competitors you do always
want to be aware of what they’re doing so you can stay ahead of the game. Which products and services
do they offer? How do they market their brand? How do they price their products and services? How do
they treat their customers?

-You need to find out every little detail in the early stages so that you know how to compete. If you find
they offer a great product but terrible customer support, you can put a bigger emphasis on customer
relations. The goal is to find out what their overarching weaknesses are and make those are your
strength while still having a great collection of services and products for your customers. But remember,
don’t obsess too much over the day to day of your competitors. Your obsession should center around
your customers. Make those that group happy and you’re golden.