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Does International Business Lead To Cultural Imperialism? Imperialism: Is A System in Which A Country Rules Other Countries Sometimes Having

International business can lead to cultural imperialism by spreading culture on a global scale. As nations engage in international trade, cultural exchanges inevitably occur alongside economic exchanges. While companies are increasingly sensitive to local cultures when operating abroad, Western brands like CNN, MTV and Disney have significantly influenced cultures worldwide due to their massive international reach. Modern cultural imperialism is supported and spread through new technologies and multinational companies' control of both the hardware and software used for global communication.

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Jayveerose Borja
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81 views1 page

Does International Business Lead To Cultural Imperialism? Imperialism: Is A System in Which A Country Rules Other Countries Sometimes Having

International business can lead to cultural imperialism by spreading culture on a global scale. As nations engage in international trade, cultural exchanges inevitably occur alongside economic exchanges. While companies are increasingly sensitive to local cultures when operating abroad, Western brands like CNN, MTV and Disney have significantly influenced cultures worldwide due to their massive international reach. Modern cultural imperialism is supported and spread through new technologies and multinational companies' control of both the hardware and software used for global communication.

Uploaded by

Jayveerose Borja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Does international business lead to cultural imperialism?

Imperialism: is a system in which a country rules other countries sometimes having


used force to obtain power over them.

Reasons:
 International business influences globalization and globalization influences
culture.
 U.S.A imposes its technical, political, military and economic supremacy on
developing countries. People are stuck such as: CNN, MTV and DISNEY
CHANNEL.
 Another point, as nations involves themselves in international business for
development, the exchanges are not only limited to products or services, but
there are exchanges of culture too.
 Business organizations are focusing more than before on understanding culture
of their consumer nations.
 A company generally needs to make modifications when entering into a culture
which is not parallel with its own.
 SO globalization works in both ways: it tends to disperse a culture in two
directions and when the consequences is about food is too much.
 CONCLUSION: MODERN CULTURAL IMPERIALISM IS SUPPORTED
BY THE REVOLUTIONARY TECHNOLOGICAL ADVANCES, WORKING
FROM A CONTROL BASED STRATEGY. FIRST, THE CONTROL OF
TECHNOLOGICAL HARDWARE AND KNOW – HOW (PATENTS LAWS,
ECONOMIC BARRIERS) AND ALSO THE CONTROL OF
COMMUNICATIONS OF SOFTWARE AND CONTENTS IN THE FORM
OF MASS MEDIA (COMPUTERS PROGRAMS, MOVIES, TELEVISON
AND MUSIC).

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