Lesson #5: Blog Commenting

Blog commenting is about driving traffic back to your opt-in page.  It's to weigh in on the blog
with your own thoughts.

When looking to drive traffic through commenting:

1. Drive Traffic! - your comment must include a link to your opt-in page.

 Link your username – the nickname that appears at the top of the comment – to
your opt-in page.

 Use a link right inside the comment. Don't overdo this!

 “Sign” all of your comments with your opt-in page URL. Just put the link under
your name at the end of the comment.
 On blogs where links in comments are not allowed, create a profile and fill out the
“URL” section with the link to your opt-in page. If you consistently post good
comments, people will check out your profile and click on that URL.

2. Use My “RSS Trick” To Comment RIGHT AWAY

Here’s a cool trick using RSS feeds to get the biggest bang from blog comments.

Step 1: Download an RSS Reader or subscribe to an online one. These allow you to
receive RSS feeds. You can find good, free ones with a simple Google search.

Step 2: Subscribe to the biggest blogs in your niche.

Step 3: When they publish a new blog post, it will immediately appear on your RSS
feed.

Step 4: Now go to that blog and make a comment! With this trick, you can be one of the
first people to comment on that new post.

YOUR comment will appear at or near the top. And that means more people will read it,
which means more potential traffic.

3. Give Worthwhile Input - If the post is "3 Ways to grow our Business FAST!" you can
provide a fourth tip on how to grow a business, in detail.

4. Compliment the Post in a Creative Way – to establish ties with the author for future
purposes or promotion.

5. Disagree Politely - Don't just be negative for the sake of being negative. Be
constructive. The author may even thank you for it. This will also increase your
credibility, both through good input and by correcting the "expert."
Lesson #10 : Paid: Solo Ads

Solo ads are one-off ads in the form of an email that you pay to have sent to someone's database
of subscribers (that are targeted to your niche/subject) with a guarantee to receive a specific
number of "clicks" to your opt-in page.

Here's How To Get Started with Solo Ad Buying:

1. Find the Best Solo Ad Sellers

There are many sources for finding sellers online, but ultimately finding the "best" seller for you
means following the advice laid out for you in this lesson. Be prepared and ask the right
questions as instructed on this page and in the videos. Don't skip over them. Watch them and
take notes.

Once you are armed with the right information, then you can begin your search. You'll find
sellers in sites that act as a marketplace or directory, in forums, Facebook groups, directly
through a single seller's website, and more.

2. Write a Strong Ad/Email

You will provide the copy for the solo ad email so if your ad isn’t up to par, the seller may not
even choose to accept it.

Remember, by running these ads, the seller is putting their reputation and the reputation of
their newsletter on the line.If your ad is sloppy, haphazardly written or spammy, it could
ultimately hurt their relationship with their list. For that reason, on occasion, you might find a
seller who prefers to write the ad for you.  When you’re paying for ad space, you need to write a
killer ad so take some time and properly craft a good solo ad.

3. Use “FREE”

4. Price.

You want to pay around $.20-$1 per click, which will probably average out to about $1-
$5 per actual subscriber. If you are paying $1 more per click, you can reasonably expect
a bigger opt in percentage.
ow To Create A Facebook Ad

Creating Facebook Ads is VERY simple. Once you have logged into your Facebook
account (or created a new one)…

Step 1: Go to https://www.facebook.com/business/ 

Step 2: Click on “Create Ad”.

Step 3: Choose your objective

Step 4: Choose your audience

Step 5: Choose where to run your ad (your ad placements)

Step 6: Set your budget

Step 7: Pick a format

Step 8: Place your order

Note: Facebook keeps the basic steps of how to create a Facebook Ad updated here:

MODULE 8

LESSON 2: METRICS TO WATCH

The Importance of Knowing Your Data

In an Email Marketing Business, Your Metrics are Numbers

That Tell You Whether Your Emails are Getting Delivered, Read, and Acted Upon.

If any of these three things are low, it means you need to make some changes
to how you approach your list.

1) CLICK THROUGH RATE

1. Healthy = 10-20%

2. Great = Over 20%

3. Threshold = 5-10% (Meaning "minimal"; average)

2) Open Rate - Your subject line has the strongest influence on your open rate.

 Healthy = 10-20%

 Great = 25-30%

 Threshold = 6-10% (Meaning "minimal"; average. Look for ways to improve.)

2) Earnings Per Click

To calculate this, divide Earnings by Clicks.  Example: If you earned $200

commissions from 100 clicks, then your E.P.C. = $2.

Lesson 4 : Increasing Deliverability and Open Rates

Simple Subject Line Rules

Here are some rules of thumb regarding subject lines:

 Avoid words and phrases like "free," "make money," "earn" and "no"

 Length ‘Rule of Thumb’: use 50 characters or less (about 6-10 words max).

 Avoid ALL CAPS, and avoid lots of punctuation like !!!

 Never use an ellipses (…)

 Avoid using lots of punctuation: always LESS than three in a subject line. So if
you MUST use ellipses, truncate it to only 2 periods (yes, I mean “..”).

Email Rules

Once you get through the subject line, there is the actual email. To increase email
deliverability, these rules will make sure you don’t get tossed into the spam hole:

 Plain vs. Fancy HTML Emails: If using “fancy” HTML emails, you’re probably
using images. Images are usually translated as “promotion” in Gmail, so they’re
more likely to go to the Promotional tab. HTML templates can hurt delivery, i.e.,
sending out the same “HTML template” like a newsletter template that always has
the same images or words can also trigger filters. Either put this type of thing online
or put in a PDF and provide a download link.
 Best practice is to use Plain HTML emails. Just a clean white background with text.
Tests have shown significant increase in opens and clicks with plain HTML. *Side
note: in order to track opens, you need to send HTML.

 Use Your Own Voice: Do NOT copy and paste affiliate marketing emails. Use
them as templates. Revise in your own words. You have a unique brand and voice.
Use it, else you’re just like everyone else.

 Don’t use ALL CAPS: Avoid using all caps or you will likely end up in the spam
box.

WRITING LIKE THIS LOOKS LIKE YOU ARE YELLING AND OFTEN GETS
FLAGGED AS SPAM. Even if it’s not flagged as spam, I’m flagging it as it’s really
annoying!

You can add caps here and there for emphasis. That’s fine and I do it all the time.
But don’t go crazy with them or the email will look tacky – and you will get flagged
as spam.

 Colors Other Than Black: Excessive use of other colors (especially red) will be
viewed as fishy to some email readers. Blue for links seems to be okay, but I’d stay
away from any other colors.

I know, you may be trying to get your emails to pop. But this could result in the
opposite effect—they will pop into the spam folder. Stick to good, old fashioned
black text.

 Too Much Punctuation: Things like !!! and ??? should only be used rarely if at
all!

Notice I’m not getting on your case about grammar. Slang and sentence fragments
and short, punchy phrases can work very well and won’t get you flagged as spam.

But using too much punctuation for emphasis is not only unnecessary and
annoying, but it will also dump you in the spam folder. What do you really have to
say that is so groundbreaking and exciting that it requires !!!??? Probably not a lot.

Spam Words: Although you will need to include "free" and "money" here and there in
certain types of emails, excessive use of these words can land you in the spam box. So
can lots of dollar signs ($$$).

Other Ways to Avoid the Spam Box

Proper Use of Your "From" Name

Make sure your From name is easily identifiable as the entity that they identified with
when opting in.

Example: using First and Last name is best, especially if they don’t remember you. If
you use just a first name, they’re more likely to forget and mark as spam or ignore.

Do Not Use FREE Email (like Gmail) As Your Reply Address.

Why?

Other than the fact the email marketers are now required to have domain email
addresses as their Reply/From email address, you don't want to use free email
addresses because Spammers use free email.

Non-experts use free email. Those who are not concerned about being a trusted “brand”
use free email.  Don’t use joesdogtraining@gmail.com. Use something like
joe@dogtrainingtips.com.

Watch Your Bounce-Backs

Review your bounce-backs and see if those emails came off as too spammy. You can
identify the offending email when you check your stats.

Check Your Spam Score!

Send your test email to the email address shown on this site http://www.mail-
tester.com/ then click the button that says "Then Check Your Score" (screenshot below)
to analyze your email and give you a spam score that reveals its best estimate on the
deliverability of your email.

Just make sure your email scores a 5/10 (5 out of 10) or higher to ensure it won't be
considered as spam...

Remember to regularly clean up your list, jaon mga di muopen consecutively kay para
mahatagan chance ang iban mails na mahatagan.
Recap

 Use a domain email address as your Reply address.

 Watch your subject lines:

o Avoid spammy terms

o Don’t use ellipses (…)
o Punctuation: always LESS than three
o Use 50 characters or less (about 6-10 words max)
 In your emails:

o Check your From name. Use your First and Last name.
o Use minimal punctuation
o Avoid all CAPS (same rule applies to subject lines)
o Avoid odd colors (black only, blue for links)
o Don’t use excessive punctuation
o Ask to get "white listed"; placed in their address book or contacts
o TEST before sending.

Lesson #5 Copywriting for Better Open Rates and Conversions

emorize My 5 BASIC Copywriting Rules

These are the simple rules I use every time I sit down to write copy. Memorize them,
live by them, and you will be a better copywriter than 90% of the marketers out there:

 If your Subject line sucks, you’ll lose a lot of readers. Write a Subject line
that gets that email OPENED. You should spend the most time on
subject lines and headlines . Do that right and the rest will follow.

 Write short, powerful sentences. If it goes over two lines, it should probably be
two sentences!
  Don’t go crazy with adjectives and adverbs.

 Write short paragraphs for emails. 1-2 sentences each, no more than 5 lines.

 Keep the tone casual – like you’re talking to a friend.

Recap:

Copy is extremely important. It's everything in marketing.

Pay attention to how you present yourself. Sound like a pro, not a spammer.

Work on your copywriting skills OR outsource.

Adjust around the metrics.

Lesson #6 : What To Do When It's Not Working

t is normal for opens to take a dip afterwards. There are many factors that play a part
here that include, but not limited to:

 Poor quality of subscribers.

 Things in your email that may trigger the spam filters.

 Not enough subscribers. This is a "numbers" game. The more subscribers

you have, the higher the numbers (opens, clicks, sales).

 Subject lines do not entice subscriber to want to open (otherwise, see #1).

 Ineffective emails.

 Non-targeted subject matter.

 Not enough experience as an email marketer.

 Not having a valid domain email address (yourname@domain.com) as the reply

address..

 Using a company name or any name other than your own First and Last
name as the From name.

 Sending duplicate content. It's important to edit subject lines and email content
that LaunchPad generates. Reword so that has your "voice"; sounds like you wrote
them. Never use affiliate "swipe" emails as-is; as you receive them.

 Sending too many emails; sending too many promotional emails.

 Important - Not enough time to develop a "know, like, and trust" from your
subscribers. People listen to, and buy from, people that they know, like, and trust. It
can take time to develop this relationship.

Recap:

 Mix it up! Vary your emails.

 Don't send all promos.

 Make sure content is quality.

 Don't buy lists!