Visual Communication Design/Technology
Photoshop Assignment 2: Promotional Postcard
For your second Photoshop assignment, you will be creating a promotional postcard using Photoshop tools and techniques
we have learned so far including:
Create a new document for print
Add images to the artwork
Crop images
Transform images: scale, rotate, …
Change layer blending mode and opacity
Add fx
Create new fill: solid colour or gradient
Design brief
Create a promotional postcard for Green Travel
Target market: Male and female 25-35 years old. Professionals with individual income of $50-80K.
College/university graduate. Single or married with no children. High disposable income. Want to explore the
world before they settle down. Enjoy different cultures and food. Travel overseas at least once a year. Demand
value for money, not just cheap prices.
Marketing objective: to promote the assigned city as the target market’s next travel destination
Call to action: visit greentravel.ca for ….
Delivery
Work file: 8.5” x 5.5” (either portrait or landscape is fine) 300dpi in PSD format, RGB mode
Print file: same measurements, 300dpi in JPG format, CMYK mode
To complete the assignment:
Download PS Postcard Images.zip and PS Postcard Logo.zip
Create a new document
o 8.5” x 5.5” (either portrait or landscape is fine)
o Resolution: 300dpi, Colour mode: RGB
Use the provided photos from SLATE only. Choose at least 4 photos. It could be:
o 1 photo as a background and 3 small photos, or
o Colour background with 1 main photo and 3 small photos
o 2 medium photos and 2 small photos
o Your design, your choice
Crop, resize and transform photos for the best result
Apply fx as appropriate. Please note you must convert frame to smart object before you can apply fx to the frame
Include a headline
Include a call to action with the website address: greentravel.ca
Include the company logo. There are 3 versions provided: white, black and colour. Choose the version that is
appropriate to your design
Make sure you save the file regularly so if there is a problem, you will not lose all your work
To submit the assignment:
Save your file as PSD. It should be in RGB mode.
Go to Image: Mode: CMYK and click ‘Flatten’
Go to File: Save as…to save the new file in JPG format with no compression (maximum quality)
Upload the PSD (RGB mode) and JPG (CMYK mode) files to Slate
Tips
Consider design elements, principles and most importantly, design tension
Choose colours and typography appropriate to target market, marketing objectives and media
Consider using the tools you have learned so far: brush, gradient and shape
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Visual Communication Design/Technology
Grading requirements
This activity is worth 5%.
>50% 50% 60% 70% 80% 90% 100%
Need Marks
Not Acceptable Improvement Acceptable Satisfactory Good Excellent Exceed expectation
0 2.5 3 3.5 4 4.5 5
1. Artwork None of the All of the required Out of 5
8.5” x 5.5” (portrait or landscape) required files files were marks
300dpi were submitted submitted and
PSD format (RGB mode) or files are correctly
JPG format (CMYK mode) incorrectly formatted.
Logo is clearly visible formatted. Excellent
Logo not placement of
included. logo.
2. Photo 1 Unsuitable or Excellent use of Out of 5
Use crop, resize with incorrect use of crop, resize, marks
appropriate photo crop, resize, photo
manipulation and adjustment photo manipulation and
tools and techniques manipulation and adjustment tools
Apply consistent fx adjustment tools and techniques.
and techniques. Consistent fx.
Inconsistent fx.
3. Photo 2 Unsuitable or Excellent use of Out of 5
Use crop, resize with incorrect use of crop, resize, marks
appropriate photo crop, resize, photo
manipulation, adjustment and photo manipulation and
fx manipulation and adjustment tools
adjustment tools and techniques.
and techniques. Consistent fx.
Inconsistent fx.
4. Photo 3 Unsuitable or Excellent use of Out of 5
Use crop, resize with incorrect use of crop, resize, marks
appropriate photo crop, resize, photo
manipulation, adjustment and photo manipulation and
fx manipulation and adjustment tools
adjustment tools and techniques.
and techniques. Consistent fx.
Inconsistent fx.
5. Photo 4 Unsuitable or Excellent use of Out of 5
Use crop, resize with incorrect use of crop, resize, marks
appropriate photo crop, resize, photo
manipulation, adjustment and photo manipulation and
fx manipulation and adjustment tools
adjustment tools and techniques.
and techniques. Consistent fx.
Inconsistent fx.
6. Typography Unsuitable choice Excellent choice Out of 5
Typography appropriate to for typography. for typography. marks
target market, marketing Headline and call Headline and call
objectives and media to action are to action are
Headline and call to action illegible and does clear, legible and
attract attention and legible not attract interesting.
attention.
7. Colour and Design Unsuitable choice Excellent choice Out of 5
Colour scheme appropriate to for colour for colour scheme marks
target market and marketing scheme. Lack of and design
objectives design elements elements.
Use design elements and and no design Excellent use of
principles to create design principles to design principles
tension create design to create design
tension. tension.
Total 35
marks
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