Companies Act 2011

MEMORANDUM OF ASSOCIATION

FASHION STYLE PRIVATE LIMITED COMPANY

1. The name of the company is Fashion Style Pvt. Ltd.

2. The registered office of the company will situated in the state of Uttar Pradesh.
3. The objects for which the company is established are: Objectives

MISSION STATEMENT
To ensure the best quality products and satisfaction of customer we believe in organised quality
system, team work and continuous process improvement.

INTRODUCTION
FASHION & STYLES has always been a symbol of success on international level. It has top
range of working equipment available to any unit in Pakistan as well as strong vendor’s network
with excellent quality assurance support system at vendor’s site. The company environment is
friendly and completely safe for human health.
Company produces all kinds of Hosiery knitted garments according to customer requirements
having the in house facilities of knitting, cutting and stitching.
The company has an open and outward looking management, which believes in systematic
approach is personnel development and motivation to achieve corporate principles and goals.
FASHION & STYLES. Was incorporated in 2011 and commenced its business in the same year.
MACHINERY INSTALLED:
Stitching machines
Washing machines
Generator
Table cutter
Steam boiler
Press iron

Mission:
To promote interaction between artistic disciplines from art and fashion design; to contrast ideas, working
together to achieve a cultural and educational integration, contributing to the knowledge and
dissemination of art, design, and culture.
Vision:
To set up the Fashion Art Institute (FAI) with a permanent collection of Fashion Art, currently consisting
of more than 100 works, which will be expanded as international exhibitions of Fashion Art occur to
develop a series of workshops for training and creation for young people at risk of exclusion, disabled
people, and women, generating an important exchange of ideas via conferences, publications, and
collaborations with artists and creators, and creating a reference space in the fusion of fashion, art, and
culture on an international level
Institutional values:
 Solidarity
 Respect for equality and diversity
 Teamwork and compromise
 Creativity
 Honesty

Our philosophy:
The FSPL will develop a specific training plan that will improve the current state of fashion and
dressmaking, also allowing entry to this sector by people from other circles. For this, it will develop a
series of training courses to be divided into two stages:
Promotion of Fashion Art Institute on an international level in the area of fashion and art fusion to
promote patronage and dressmaking. Subjects currently not well encouraged in the country.
To build small and medium-sized companies and micro companies.
To collaborate with various entities for microloans for student initiatives
The creation of the Fashion Art Factory whose objective will be to develop commercial products
The organization of exhibition initiatives (individual or collective) both for emerging as well as for
established artists, and regional and international designers The promotion of artists and fashion designers
through the Fashion Art Institute Setting up of workshops, conferences, and seminars through Fashion Art
´s participating artists, and through international experts in art and fashion, along with prestigious
personalities
1. Training for trainers
2. Training for beginners
3. Training for the disabled

Design of Fashion Style Pvt. Ltd business

The great brands of the clothing industry weren’t cobbled together in a piecemeal fashion.
Even when trial-and-error was involved, these brands almost certainly followed a business
plan and continued to scale at a sustainable pace.
Be prepared for peaks and valleys as you embark on your clothing business journey. Starting a
new company from scratch is never easy, but it’s certainly possible. Remember that all of
today’s iconic brands got their start somewhere.
1. Identify a need in the market
A successful clothing line won’t succeed on the vanity of its founding designer. Think
about a niche in the market that isn’t currently being filled. Is it a t-shirt that can be
worn on formal occasions? Is it a line of hoodies that flatteringly accents someone’s
curves? Figure out what product should exist that isn’t currently being offered by a
major clothing company.

2. Develop a business plan

 This will guide your entire journey as a fashion designer and clothing manufacturer.
Ask yourself: what is my ultimate goal for this product? Do I want to be a brand name
sold in Nordstrom and Macy’s? Do I want to create a private label brand for a
company like Target or H&M? Do I want to create a premium brand that’s sold in a
boutique on Melrose Avenue in LA or SoHo in New York City? Identify your goal and
keep it foremost in your mind as you build your brand.

3. Identify your target audience

This step is almost concurrent with number one. Your objective is not simply to
identify a clothing item that should exist, but also the target market of consumers for
that product. After all, brilliant design is of little use if it lacks potential customers.
Consider the pros and cons of targeting certain demographics. For instance, young
people tend to be style-conscious and may be more receptive to online marketing and
word of mouth, but they also may have limited funds. Middle-aged customers may be
able to afford a higher price point, but they may be less concerned with style and
already loyal to an existing brand identity.

4. Start designing
Presumably, this is your forte, and so this is your chance to creatively shine. The first
collection you release to the market will say a great deal about you as a designer, so
make sure you are crafting something that you’d be happy to use as your calling card
going forward. At the same time, think practically. Whatever you’re designing will
have to be produced in a cost-effective manner. Being a successful fashion designer is
always a blend between the ideal and the attainable.

5. Choose a brand name, logo, and market profile

If it looks as though your clothing items can be manufactured with reasonable
production costs, you’re ready to start planning your public profile. This means
picking a business name, a logo, and a slogan if necessary. It means designing a
website with an ecommerce platform like Shopify or Etsy. Customers like brands with
a compelling story, so weaving that into your brand name, logo, or website will also
 help. This work should be completed by the time the manufacturing process runs its
course. This way you are ready to sell your goods as soon as they are made.

6. Choose a price point for your items

This step ties into identifying and understanding your target audience. Choose a price
point that will cover your production cost but that doesn’t alienate the customers you
will need to launch your fashion business.

7. Begin the marketing process

At this point, your new business needs brand awareness. Instagram has become a
popular platform for this, and many Instagram influencers are happy to promote new
fashion brands in exchange for products.

8. Set realistic sales and distribution goals

Don’t be afraid to partner with a business professional to embark on this step. Just
because you have a fashion vision doesn’t mean that you know about
Clothing distribution. If you can hit your sales goals, you can continue to grow, as per
your business plan.

9. Start a soft launch, and then look for more investment and
partnerships
Once you have a proof of concept clothing that you can sell in limited quantities
you’re ready to loop in potential business partners and co-investors. Yes, it would be
nice to own your business outright and keep all of your future profits. But as most
business owners start to scale up, they need access to capital. Taking on a business
partner who can provide that capital in exchange for a cut of future proceeds is the
most traditional way to do this.
Name, Address, Numbers of shares Signature of Signature, Address,
Occupation and taken by each subscriber Description and
Description of subscriber Occupation of
Subscriber Witness
Name: Puneet 10,00,000 Sd/- Witness for all seven
Sharma subscriber
S/O : Pawan kumar Name- Sandeep
Sharma Mishra
Add : Avantika S/O : Kuldeep
Ghaziabad Mishra
Add : Geeta Colony
Delhi

Name: Eesha 20,00,000 Sd/-

Sharma
D/O : B.S Sharma
Add : Sector – 12
Noida
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Khatana
D/O : Sudhir khatana
Add : New Awho
Greater Noida
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Yasin
S/O : Saed Agha
Add : Kabul,
Afghanistan
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Shakeb
S/O : Ghulam Yahya
Add : Alpha – 1
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