Our Audience
Means Business
Bloomberg.com
Web E-Media Kit
Page Contents Europe:
City Gate House
39-45 Finsbury Square
2 About Bloomberg.com London EC2A 1PQ
+44 20 7330 7500
3 Homepage Contact:
mgreek@bloomberg.net
+44 20 7330 7592
gpugh@bloomberg.net
4 Audience Profile +44 20 7673 2081
5-6 Ad Specifications United States:
731 Lexington Avenue
New York NY 10022
7 Global Ratecard +1 212 318 2000
Website:
www.bloomberg.com
Television Radio Internet Print
Our Audience
Means Business
About BLOOMBERG.COM®
Global Resources
> BLOOMBERG L.P., founded in 1981, employs more than 8,000
people in 110 offices worldwide.
> Bloomberg has over 1900 reporters and editors in 127 news
bureaus worldwide.
> Sources approximately 4,500 news stories every business day.
> BLOOMBERG NEWS® is syndicated in over 350 newspapers
and magazines globally.
BLOOMBERG.COM®
BLOOMBERG.COM is fueled by the power of the BLOOMBERG
PROFESSIONAL® service – the information source and industry
standard that the financial world depends on. BLOOMBERG.COM
is one of the top multimedia sites for breaking news, investor
tools and market data.
Essential Information
> Global and local news delivered with navigation that thinks the
way visitors do. Integrating news, tools and data for fast and
efficient research.
> Content is organized into four main channels offering visitors
quick, easy access to data and analytical tools.
> Around-the-clock access to live, streaming video and audio
and archived audio and video coverage from BLOOMBERG
TELEVISIONSM and BLOOMBERG RADIOSM.
> With content organized in a logical format it allows visitors
to easily drill deeper keeping them engaged longer on
the site.
Television Radio Internet Print
Our Audience
Means Business
Homepage BLOOMBERG.COM is your gateway
to money, markets and more.
1 Top Navigation
Market Data, a deeper look at the
markets; News & Commentary, top
news stories and commentary from
BLOOMBERG NEWS reporters;
Investment Tools, for customizeable
views of data; Bloomberg Media,
with streaming video and audio.
1
2
2 Intraday Indices
Charts and data for the top three 3
markets from around the globe: the
Dow from New York, the FTSE from
London, and the Nikkei from Tokyo.
5
3 Top News
Get the leading news stories straight
from BLOOMBERG NEWS. You can
access financial, world and markets
news quickly and easily.
4
4 Market Snapshot
An overview of the markets in one
place, including a look at commodities
and currencies.
6
5 Audio Visual Reports
Reports and interviews with prominent
business and financial figures updated
throughout the day.
With the site’s clean, modular design and
6 Politics, Sports, logical format, users can easily drill deeper
Spend and Muse into the content. This keeps the user engaged
Current affairs and opinion. longer on the site, thus increasing the exposure
to the advertising message.
Television Radio Internet Print
Our Audience
Means Business
Audience Profile
BLOOMBERG.COM visitors are well educated, successful
professionals and can afford the luxury of an affluent lifestyle.
Gender Comp.
Male 67%
Female 33%
Marital Status
Married 74.2%
Single 25.8%
Averages
Household Income $93,358
Age 47.5
Education Index
College Graduate/Post-Graduate Degree 65.8
Post-Graduate Degree 32.1
Occupation
C-level Executive/Owner (Corporate) 236
Senior Management 224
Household Income
$100,000+ 172 Source:
$150,000+ 213 Nielsen/NetRatings
@Plan Summer 2006
Travel and Auto (last 6 months)
Heavy online spending on airline tickets 205 Base:
Any online travel purchaseing 168 Adults 18+; US Adult
Own a top luxury car 181 Active Online Population
Shopped online for new automobile 204
Index to be read as:
Personal Interests/Lifestyle BLOOMBERG.COM delivers an
Golf 182 audience that is 31% more
Sailing 246 likely to be a college/post-
Collecting Wine 210 graduate than the average
Gourmet Cooking 151 online population (100 index)
Television Radio Internet Print
Our Audience
Means Business
Ad Specifications
Campaign Specifications:
> All creative elements should be sent to webads@bloomberg.com five BLOOMBERG.COM is
business days prior to the start of the campaign. not responsible for
> Campaigns will expire on the contracted end date or at the completion building and/or
of impression goal. modifying creative
content, including
> BLOOMBERG.COM is not responsible for building and/or modifying images or tags.
creative content. This includes: writing HTML code, creative tags and
click tags. BLOOMBERG.COM will not alter image files or tags.
Product specifications:
> All advertising banner content is subject to BLOOMBERG.COM approval. BLOOMBERG.COM
reserves the right to reject any advertising at any time at its sole discretion. No advertisments
placed by Advertiser or Agency on BLOOMBERG.COM without advanced approval by BLOOMBERG.COM.
> BLOOMBERG.COM reserves the right to reject any banners that interfere with the download time
or the appearance of its website pages.
> A maximum of ten banners may be provided to run concurrently.
> Maximum animation: 4 loops. All moving parts of an ad must come to rest after 15 seconds.
> Impressions and click-through statistics maintained by third-party servers are requested weekly.
Statistics should be emailed to webads@bloomberg.com
Ad Banner specifications:
Banner Type Dimensions File Size Looping Rich Media
Leaderboard 728 x 90 50k :15 Yes
Tradebar 88 x 31 5k :15 Yes
Skyscraper 120 x 600 50k :15 Yes
160 x 600 50k :15 Yes
Half Page Ad 300 x 600 50k :15 Yes
Box Ad 300 x 250 50k :15 Yes
Intro Message 640 x 480 50k :07 Flash Player
Television Radio Internet Print
Our Audience
Means Business
Ad Specifications
Rich Media Specifications
Flash, Flash Generator: Point Roll:
> Flash version: .swf file and click-thru URL > Must be user initiated.
must be submitted. > Cannot cover editorial content.
> To track clicks, a ClickTag must be assigned > Cannot cover other advertisments.
to the ad.
> Audio must be initiated after click. Streaming TV:
> All enhanced banners should have sniffer codes. > Maximum commercial length is :30 seconds.
> Alternate .gif must be supplied for all users > BETA SP of commercial must be supplied
who do not have the necessary plug-ins. by advertiser.
> Bloomberg will creat .asf file and video will
HTML: be served through DART.
> All HTML banners must be > Five-day implementation time period.
FORM METHOD = “GET”
> Campaigns managed by third-party servers Shoshkeles/Eyeblaster:
are required to serve only those banners > Will run on suggested pages.
related to the contracted advertiser. > Maximum length is :15 seconds.
> Cannot include layer tags.
> No IFrame tags.
Interstatial/Transitional Ad:
> Maximum length is :07 seconds.
Unicast: > Ad size will be determined on a
> Only run on specified pages. case-by-case basis.
> Audio must be user indicated.
> Must be frequency capped once per unique
Text Link Ads:
user, every twenty minutes.
> Text link ads located on the Detail Quote pages:
> Must not replay if page is refreshed/cached.
60 characters maximum.
> Ads are served through Unicast.
Intro Message:
Eyewonder:
> Must receive 5 business days prior to run.
> All advertisements are subject to test.
> No interactivity.
> Will run on suggested pages.
> No links in the .swf file.
> Audio must be user-initiated.
> Must have a close button, .swf file
and backup .gif.
Television Radio Internet Print
Our Audience
Means Business
Global Ratecard
Box ads
These units are available on the homepage and News,
Market Data & Investment Tools sections of the site
Spec File Size CPM
300 x 250 50k £50 Gross
Half-Page ads
These are available across the News, Market Data,
Investment Tools, TV and Radio sections of the site.
Spec File Size CPM
300 x 600 50k £60 Gross
Leaderboard
These appear in prominent positions on
the section headers of News, Market Data,
Investment Tools and TV & Radio.
Spec File Size CPM
728 x 90 50k £40 Gross
Skyscrapers
These appear on the right hand side of the
Market Data, Investment Tools, News, TV and Radio
Spec File Size CPM
120 x 600 50k £45 Gross
160 x 600 50k
Television Radio Internet Print
