MIL (week2)                                    signals.
The signal will go through a channel
                                               where intervention could occur, which is
October 21, 2020                               called the noise. The noise could be
                                               thunderstorms, or anything that could
                                               distrupt the signals. After passing through
FORMATIVE ASSESSMENT                           the channel, the signal will now get to the
                                               decoder which will convert it to messages.
   1. The Titanic sank somewhere in the        The messages will get to the reciever, which
      Atlantic Ocean, the news reached         is the final destination of the information.
      people in England and New York           Feedback could now be made which is the
      because of the report made by the        comment of the reciever and sender about
      survivors. The report and                how smooth/fast the message was
      statements by each survivor was          delivered. Example is texting through
      taken into account and was soon          messenger. Person A (the sender) would
      published in newspapers and              type a message and send it to person B (the
      broadcasted through radios,              reciever). It took a while for the person B to
      allowing the news to further be          recieve the message. It may be because it
      spread around the world.                 was raining at that time or the because of
      Information that time is spread          the poor internet connection (noise) and
      through the publishing information       person B was complaining on how slow the
      in newspapers and radios, or             internet is (feedback).
      through interviewing manually.
   2. If the Titanic sank today, people
      would recieve news via television,       ACTIVITIES
      radios, and also through online          I. Media Research
      platforms like social media. It could
      also be through newspapers but its       A. Pre-Industrial Age
      becoming more common to look up
      news online. Example is political              Cave paintings (35,000BC)
      issues. You could search it up online           In prehistoric art, the term “cave
      whenever you want and you could                 paintings” encompasses any parietal
      already surf various information                art which involves the application of
      relating to it with just a click. It’s
                                                      colour pigments on the walls, floors
      easier to access news and
      information online nowadays.                    or ceilings of ancient rock shelters. A
                                                      monochrome cave paintings is a
                                                      picture made with only one colour
LOOKING BACK TO YOUR LESSON                           (usually black)
       In Shannon-Weaver’s
Communication Model, the sender is the
source of information where as the encoder
(transmitter) will convert the message into
                                                    small sheets and then glued the
                                                    sheets together to make big pieces.
   Clay tablets in Mesopotamia
    (2400BC)
                                                   Printing press using wood blocks
    In the Ancient Near East, clay tablets
                                                    (220AD)
    (Akkadian ṭuppu) were used as a
                                                    Woodblock printing is a technique
    writing medium, especially for
                                                    for printing text, images or patterns
    writing in cuneiform, throughout the
                                                    used widely throughout East Asia
    Bronze Age and well into the Iron
                                                    and originating in China in antiquity
    Age. Cuneiform characters were
                                                    as a method of printing on textiles
    imprinted on a wet clay tablet with a
                                                    and later paper. Prior to the
    stylus often made of reed (reed
                                                    invention of woodblock printing,
    pen).
                                                    seals and stamps were used for
                                                    making impressions.
   Papyrus in Egypt (2500BC)                B. Industrial Age
    first papyrus was only used in Egypt,
    but by about 1000 BC people all over           Printing press for mass production
    West Asia began buying papyrus                  (19th Century)
    from Egypt and using it, since it was           A printing press is a device for
    much more convenient than clay                  applying pressure to an inked
    tablets (less breakable, and not as             surface resting upon a print medium
    heavy!). People made papyrus in                 (such as paper or cloth), thereby
                                                    transferring the ink. The printing
                                                    press was invented in the Holy
    Roman Empire by the German             revolutionized long-distance
    Johannes Gutenberg around 1440,        communication. It worked by
    based on existing screw presses.       transmitting electrical signals over a
                                           wire laid between stations.
   Typewriter (1800)
    The first typewriter to be            Punch Cards (1890 census)
    commercially successful was            History of the punch card. The
    invented in 1868 by Americans          standard punched card, originally
    Christopher Latham Sholes, Frank       invented by Herman Hollerith, was
    Haven Hall, Carlos Glidden and         first used for vital statistics
    Samuel W. Soule in Milwaukee,          tabulation by the New York City
    Wisconsin, although Sholes soon        Board of Health and several states.
    disowned the machine and refused       After this trial use,punched cards
    to use, or even to recommend it.       were adopted for use in the 1890
                                           census.
                                          Motion Picture with sound (1913)
                                           A sound film is a motion picture with
   Telegraph (1830s)                      synchronized sound, or sound
    Developed in the 1830s and 1840s       technologically coupled to image, as
    by Samuel Morse (1791-1872) and        opposed to a silent film. In 1913,
    other inventors, the telegraph         Edison introduced a new cylinder-
                                           based synch-sound apparatus
       known, just like his 1895 system, as
       the Kinetophone. By the mid-1910s,
       the groundswell in commercial
       sound motion picture exhibition had
       subsided.
                                                   OHP, LCD projectors (1950)
                                                    Overhead projectors were used
                                                    early on for police work with a
                                                    cellophane roll over a 9-inch stage,
                                                    allowing facial characteristics to be
                                                    rolled across the stage. Overhead
                                                    projectors began to be widely used
                                                    in schools and businesses in the late
                                                    1950s and early 1960s.
C. Electronic Age
      Transistor radio (1947)
       A transistor radio is a small portable      EDSAC (1949) and UNIVAC1 (1951)
       radio receiver that uses transistor-         EDSAC (Electronic Delay Storage
       based circuitry. Following their             Automatic Calculator) is an early
       development in 1954, made possible           British computer considered to be
       by the invention of the transistor in        the first stored program electronic
       1947, they became the most popular           computer.
       electronic communication device in           UNIVAC 1 (Universal Automatic
       history                                      Computer) s a line of electronic
                                                    digital stored-program computers
                                                    starting with the products of the
                                                    Eckert–Mauchly Computer
       Corporation. Later the name was             On August 23, 1999, Blogger was
       applied to a division of the                launched by Pyra Labs. As one of the
       Remington Rand company and                  earliest dedicated blog-publishing
       successor organizations.                    tools, it is credited for helping
                                                   popularize the format. In February
                                                   2003, Pyra Labs was acquired by
                                                   Google under undisclosed terms.
                                                   WordPress first appeared in 2003 as
                                                   a joint effort between Matt
                                                   Mullenweg and Mike Little to create
                                                   a fork of b2. Christine Selleck
                                                   Tremoulet, a friend of Mullenweg,
                                                   suggested the name WordPress.
      Apple 1 (1976)
       The Apple Computer 1, originally
       released as the Apple Computer and
       known later as the Apple I, or Apple-
       1, is a desktop computer released by
       the Apple Computer Company (now
       Apple Inc.) in 1976. It was designed
       and hand-built by Steve Wozniak.
                                                  Friendster (2002) and Multiply
                                                   (2003)
                                                   Friendster was founded by Canadian
D. Information Age                                 computer programmer Jonathan
                                                   Abrams in 2002. Friendster.com
      Blogspot (1999) and Wordpress               went live in 2003 and was adopted
       (2003)                                      by 3 million users within the first
    few months. Multiply was a social
    networking service with an emphasis
    on allowing users to share media –
    such as photos, videos and blog
    entries – with their "real-world"
    network.
                                              Facebook (2004)
                                               Facebook was founded in 2004 by
                                               Mark Zuckerberg, Eduardo Saverin,
                                               Dustin Moskovitz, and Chris Hughes,
                                               all of whom were students at
                                               Harvard University . Facebook
   Web browser Mosaic (1993)                  became the largest social network in
    Marc Andreessen and his team               the world, with more than one
    invented Mosaic (original NCSA             billion users as of 2012, and about
    page), the first popular Web               half that number were using
    browser, which greatly helped              Facebook every day.
    spread use and knowledge of the
    web across the world.
   Tumblr (2007)
    Tumblr is an American
    microblogging and social networking
    website founded by David Karp in
    2007 and currently owned by
    Automattic. The service allows users
    to post multimedia and other
    content to a short-form blog.
II. Timeline
               CHECK YOUR UNDERSTANDING
               I. knowing your media in different ages
               1. What format/equipment did people use
               to communicate with each other?
               Pre-Industrial Age: spoken from person to
               person or to a group
               Industrial Age: sending letters and
               broadcasting
               Electronic Age: telegraph, telegram,
               telephone, computers
               Information Age: gadgets and social media
               2. What format/equipment did poeple use
               to store information?
               Pre-Industrial Age: Traditional paper and
               writing materials, cave paintings, stone
               tablets
               Industrial Age: Printing press, books
               Electronic Age: Printing press, books,
               computers
               Information Age: Digital books, personal
               computers, Mobile phones
               3. What format/equipment did people use
               to share or broadcast information?
               Pre-Industrial Age: traditional paper and
               writing materials, cave paintings, stone
               tablets
Industrial Age: Printing press, books,
newspapers, magazines
                                            REFLECTION:
Electronic Age: Printing press, books,
                                            1. The roles and functions of media in a
newspapers, magazines, personal
                                            democratic society is the freedom of
computers, radio
                                            information, this includes the freedom of
Information Age: Websites, digital books,   speech and opinion. This helps the society
smart phones, social media                  improve by spreading awareness of issues
                                            anf voicing out the opinions and concerns of
                                            citizens. However since the anti-terrorism
SUMMATIVE ASSESSMENT                        has been implemented, the so-called
                                            freedom of speech is now being limited and
I. Classification                           can also be life-threatening depending on
                                            what content the concern has.
                                            2. Media has been a huge impact on my life.
                                            This is where I voice out my opinions and
                                            vent out my stress. It serves as an
                                            entertainment to me as well as an
                                            informatory platform to keep me updated
                                            on social issues. This is also where I connect
                                            with my friends, especially this quarantine.
                                            Media also serves as a platform for
                                            studying, as well as an inspiration for my
                                            hobby. Media can be toxic if you make it to
                                            be. In the end, it depends on how you use
                                            it.
II. Picture Identification
    1.   Facebook
    2.   Telegraph
    3.   LCD projector
    4.   Cave painting
    5.   Typewriter