RBS CATALOG
Catalog - a collection of all the products that exist in a given marketplace;
MP (Marketplace) - where sellers offer goods for sale and customers accept offers and make purchases;
The same product can be sold on multiple marketplaces
A supplier may sell products on multiple marketplaces;
RBS is responsible of CATALOG MANAGEMENT
We make sure products are in the catalog
We manage product information
We help customers find and discover products
We enhance customer’s buying decision
Detail Page
Complete Detail page (a website presentation page for a specific product).
A Complete Detail Page (CDP) contains the minimum information a customer needs to make an
informed buying decision.
Product title Product images/ Videos Product details Product description Customer reviews
A+ Detail Page PDF INSTRUCTIONS VIDEOS COMPARISON CHARTS MANUFACTURER’S
INFORMATION EXTRA IMAGES GRAPHICS
Product Lines and Products Groups
Product Line (PL) – Generic term that describes a set of products that are grouped together to form
Product Groups/General Ledger’s (GLs)
Product Group – Group of products that are bought by the client
1. PL MEDIA - GLs: Books, Music, Video DVD, Video Games, Software
2. PL HARDLINES - : Automotive, Electronics, PC, Wireless, Musical Instruments, Home, Office Products,
Home Improvement, Tools, Sports, Lawn&Garden, Luggage, Toys, Kitchen
3. PL SOFTLINES - GLs: Shoes, Apparel, Watches, Jewelry
4. CONSUMABLES - GLs: Grocery, Beauty, Baby Products, Wine, Amazon Fresh, Health and Personal
Care, Pet Products
5. PL: DIGITAL Kindle, MP3 Download, Games Download, Video on Demand
PL is a set of General Ledger’s (GLs).
GL is a group of products that are bought by the client
Sellers & Suppliers
1. RETAIL VENDORS
They sell products on Amazon by signing a contract with the Retail Team;
Amazon places orders to these vendors and they must send the goods to the AMZ FC
Amazon owns the inventory; creates DPs for the items; establishes the final price a costumer will pay
for the products; stores and ships the goods to the client;
These vendors sell only NEW products on Amazon
Retail Vendors Categories
MANUFACTURER / DISTRIBUTOR / DROPSHIPPER
2. THIRD PARTY SELLERS (3P) INDIVIDUALS / PROFESSIONALS
They sell products on Amazon by creating an account on Amazon’s website;
Amazon does not place orders to these merchants;
The 3P sellers create their own DPs; they own the inventory;
establish the final price a costumer will pay for the products; store and send the items to the final
client;
These vendors sell NEW, REFURBISHED and USED products on Amazon
Fulfillment By Amazon (FBA)
FBA is a service purchased by 3P sellers to have Amazon:
1. Store 2. Pack 3. Ship 4. Provide customer service for their products
Merchants or sellers can also sell on external sales channels that are not run by Amazon (for
example, EBay or Yahoo stores);
FBA is a service purchased by 3P sellers to have Amazon store, pack, ship, and provide customer
service for their products
Purchase Orders (POs) are usually used as a contractual agreement between Amazon and vendors to
buy goods or services.
Sections of a Detail Page
1.Product Title
Good titles help customers identify products;
A title should always start with the Brand and follow the below syntax:
Brand name + Model Number + Model Name/Series (generation/class) + Product Type + Key
features + Color + Size + Number of pieces;
A title has no more than 200 characters; does not use sales language (subjective adjectives like
"awesome", "great“, “the best”, “the latest model”);
A product’s title does not contain capital letters, HTML tags or special characters (like ®, ©, ™).
2.Brand Name
Under the title is a hyperlink that allows customers to find and discover all products from that
particular Brand available on Amazon in different departments;
By clicking on the Brand section, the website leads you to a brand store: a site location that houses a
brand’s complete range of products.
List Price/MSRP - Is the Manufacturer's Suggested Retail Price. This is the price on the detail page
that is shown crossed out when there is a lower price offered to the customer.
Price/Retail Price - Is the price the customers will pay if they add the item in the shopping cart.
Availability - This section shows whether a product is available or out of stock or pre-order.
Pre-order is an item that is not yet officially launched, but can be preordered, in which case the item is said
to have a preorder date, and will not be shiped at least until that date.
Offer Listing - Displays the list of offers available from other sellers for the same product and the condition
of the product (new, used, refurbished).
Product Variations - A collection of similar products that differ based on color, size, capacity, platform,
edition, hand orientation, price.
For example: a pair of sandals available on grey, white and pink. The entire variation, with all the colors and
sizes available, will be displayed on a single DP.
Product features - Summarize the product's key features. A customer should be able to understand from
these bullet points what the product does, and may then decide to read the product description for more
details.
Product features/Bullet Points help customers evaluate a product, so any information not directly
relevant to the specific product can detract from a customer's purchase decision.
Describe the most important features or attributes of the product
Keep the information factual and descriptive/ Minimum 3 – maximum 5 / Concise & coherent
Unique / Begin each bullet point with a capital letter
Use ending punctuation (eg.: full stops or exclamation marks) / Include sales language (subjective or
time-sensitive eg.: "great value" or "hot this year“) Include detail specific to your listings, eg.: pricing,
promotional or shipping information
Use HTML tags or special characters not on a standard keyboard (eg.: ®, ©, ™)
. Primary Image
Primary image must always have white background.
Primary image does not include compatible products (eg.: if we're selling phone cases, we don't
picture them with phones in them).
Primary and secondary images do not include text, logos, watermarks, price tags.
Buy Box (BB) - An internal concept that describes the box on the right side of every detail page with the
Add To Cart/Shopping Cart button.
Conditions for a Buy Box to be active on DP
The product is already in stock
The product can be pre – ordered ----- you may order a product before its official launch date, but
receive it on the launch date.
The most relevant criteria to win the buy box are
Lowest retail price – the seller who has the lowest retail price
Availability – if the product is in stock
Inventory level – how many units of the inventory does the seller have in stock
ASIN - Amazon Standard Identification Number
Is an unique identifier for a product in Amazon’s systems. It is created based on a barcode offered by
the vendor.
Each product has its particular ASIN.
ASIN is a detail page identifier and a product identifier. If you search a product using an ASIN, you
will be taken to its detail page
A product should have one ASIN across all MPs.
ASIN is required to sell a product on Amazon.
Browse Nodes
Amazon uses a hierarchy of nodes to organize its items for sale;
A browse node is used for navigation and product classification;
A group of browse nodes that are related to each other is called a browse tree.
Barcodes
• EAN European Article Number It is used only in Europe It is a 13-digit product identification code
• UPC Universal Product Code It is used in US & CA It is a 12-digit product identification code
• ISBN International Standard Book Number It is used world wide only for books It is a 10-digit product
identification code For books, ASIN is the same as the ISBN 10, but for all other products a new ASIN is
created
• ASIN means a detail page and product identifier.
• EAN is a 13- digit barcode used in Europe.
• UPC is a 12-digit barcode used in United States and Canada.
• For books, the ASIN is the same as the ISBN-10 number.
