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Advertising Quiz for Students

This document contains 15 multiple choice questions about different types of advertising. The questions cover topics such as the functions of advertising, luxury goods advertising, household product advertising, educational institution advertising, newspaper advertisement forms, insurance salesman advertising, effective donut shop advertising, purpose of restaurant neon lights, effective business cards, likely products for a travelling salesman, television advertising forms, effective night advertising, the main aim of advertising, finding house sale information, and the best media for demonstrating a new product.

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276 views2 pages

Advertising Quiz for Students

This document contains 15 multiple choice questions about different types of advertising. The questions cover topics such as the functions of advertising, luxury goods advertising, household product advertising, educational institution advertising, newspaper advertisement forms, insurance salesman advertising, effective donut shop advertising, purpose of restaurant neon lights, effective business cards, likely products for a travelling salesman, television advertising forms, effective night advertising, the main aim of advertising, finding house sale information, and the best media for demonstrating a new product.

Uploaded by

lizazaman55
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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ADVERTISING

1. Which of the following is not a function of advertising?


A. Increase sales
B. Provides information on products and services
C. Persuade the customer not to buy other products
D. Influence the social habits of spending

2. Luxury goods are advertised on all the following except


A. SMS C. television
B. Magazines D. cinema

3. Household products are advertised using one of the tools below.


A. Billboard C. neon lights
B. Skywriting D. newspaper

4. Educational institutions advertise through


A. Newspaper C. magazines
B. Brochures D. all mentioned

5. The newspaper advertisement comes in many forms. What are they?


i. Classified advertisement
ii. Column advertisement
iii. Page advertisement
A. I only C. i, ii and iii
B. ii and b D. iii only

6. An insurance salesman advertises through all except one of the following.


A. Brochure C. Posters
B. Pamphlets D. Window displays

7. A donut shop’s most effective way of advertisement is through


A. Pamphlets C. word of mouth
B. Free sample D. all of the above

8. Bright neon lights of restaurants are colourful and attractive. Its purpose is to attract
A. Potential customers c. tourists
B. Drivers D. attractive people

9. A business name card is an effective advertisement for a


A. Debt collector C. real estate agent
B. Doctor D. hawker

10. A travelling salesman promotes his products and service to his customers. Which of the
following is the most likely product he would be selling?
A. Television C. pots and pans
B. Computers D. toilet bowls

11. Which one of the following is not form of television advertising?


A. Feature films C. slide shows
B. Documentaries D. loudspeaker

12. The most effective way to advertise at night is through the use of
A. Billboards C. posters
B. Skywriting D. neon lights

13. The main aim of advertising is to


A. Show how a certain product is made
B. To publicise the product
C. Make the advertiser famous
D. Make the trader famous

14. The best and easiest way to find information about houses for sale is to refer to
A. The yellow pages of the telephone directory C. a magazine
B. The classified column of the newspaper D. a trade journal

15. The best media of advertisement for a new product which requires demonstration is the
A. Radio C. billboards
B. Newspaper D. television

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