RUNNING HEAD: COCA-COLA COMPANY FINANCIAL PERFOMANCE 1
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COCA-COLA COMPANY FINANCIAL PERFOMANCE 2
Abstract
Coca-Cola is among the largest beverage selling firm in globally. The company
performance analysis represents its financial standings. The performance can be explained by
calculating a variety of financial ratios which tell whether a company is doing well or not. The
paper analyzes the company’s financial ratio from 2016 to 2019. The essential financial ratio
would be discussed and interpreted to tell the financial performance of the company over the
four financial years. The data for analysis is obtained from Yahoo finance.
Introduction.
Coca-Cola Company was established in 1886, in the United States of America. The
Company headquarter is located in Atlanta, Georgia. Coca Cola Company is the world largest
manufacturer and distributor of non- alcoholic beverages. Coca-cola brands are known globally,
and most consumers prefer to take the Company’s product as opposed to others. It on first selling
brands like Fanta, Sprite and coke. Coca-cola brand is sold in all parts of the world, being the
most preferred soft drink manufacturer. The Company operate in an oligopolistic market
structure which is dominated by a few large distinct firms with a similar but differentiated
product. The major competitor of the Company is PepsiCo. To beat it, competitor, it applies the
competitive advantage strategy it has gained since its incorporation. Coca-cola allies ensure that
the utility level derived by it royal customer does not reduce. It also ensures it uses unique
COCA-COLA COMPANY FINANCIAL PERFOMANCE 3
distribution techniques of is bland to ensure the demand for their commodity remains high
throughout the year.
Coca Cola Company operates its business in all parts of the world. Coca-cola is the biggest soft
drink company in the world. The Company has the largest market share in the beverage
industry.
It has a market capitalization of $ 102 billion. In the beverage industry, the Company control an
operating income of $75, which is 43.7% of the total market share.
Importance of financial ratios.
The decision-making process is a vital way of ensuring the success of a business. The most
important decision should concentrate on the financial management of the company. A company
that has proper financial management is likely to make more profit. Financial ratio analysis
provides information to business owners and investors to predict if the business is a going
concern or not. Financial ratios help to interpret a financial statement. It tells how the business is
growing. A decrease in the financial ratio shows that the business is making a loss( Suhailand &
Nobonee,2020) . A declining trend would enable the top management to take appropriate action
to ensure the profitability trend rise again.
The financial ratio helps investors to study the company’s financial performance before investing
with it. The confidence of the investor to trade with the company increases when the financial
ratio shows positive trends in financial management.
The financial statement shows the firm’s revenue and expenses during a certain period. . It can
forecast the position of the company in today and in the future. The company debenture holders
COCA-COLA COMPANY FINANCIAL PERFOMANCE 4
want to know the company’s willingness to pay the debt. The investor is interested in the
company’s profitability trend to provide an insight into whether their initial investment would
yield a significant return. Lastly, the top management is interested in cost minimization method
applied by a company to realize profit maximization( Mariam et al ,2019). Without proper
financial ratio analysis, stakeholders of a company will lack important investment decision.
Coca-cola company financial ratio analysis
Table 1: Financial Data of Coca Cola Company
Item/Year 2019 2018 2017 2016
Current Assets 20,411,000 30,634,000 36,545,000 34,010,000
Current Liabilities 26,973,000 29,223,000 27,194,000 26,532,000
Inventories 3,379,000 2,766,000 2,655,000 2,675,000
Cash 11,175,000 15,964,000 20,675,000 22,201,000
Receivables 3,971,000 3,396,000 3,667,000 3,856,000
Total Assets 86,381,000 83,216,000 87,896,000 87,270,000
Total Liabilities 65,283,000 64,158,000 68,919,000 64,050,000
Total Equity 18,981,000 16,981,000 17,072,000 23,062,000
Sales 37,266,000 31,856,000 35,410,000 41,863,000
Cost of Goods Sold 14,619,000 11,770,000 13,256,000 16,465,000
EBIT 10,533,000 9,781,000 9,427,000 8,626,000
Interest 946,000 919,000 841,000 733,000
COCA-COLA COMPANY FINANCIAL PERFOMANCE 5
Net Income 8,920,000 6,434,000 1,248,000 6,527,000
All figures in thousand US Dollar, removed from: Yahoo Finance.
1. Liquidity ratios of Coca Cola Company
Liquidity communicate the business trend in paying little borrowed money. A company is said
to be able to pay its short term debt if it can convert an asset to cash.
Important coca-cola company liquidity ratios
Current ratio- It is also called working capital ratio. It is calculated by dividing the current
asset by current liabilities.
current asset 34010000
Current ratio = coca cola company 2016 current ratio =
current liabilites 26532000
1.28
36545000
The company’s 2017 current ratio = 1.34
27194000
30634000
2018 current ratio = 1.05
29223000
20411000
2019 current ratio = 0.76
26973000
2016 coca cola company quick ratio
COCA-COLA COMPANY FINANCIAL PERFOMANCE 6
Liquid asset = current asset – inventories of the year. 34,010,000- 2675OOO= 31335000
Liquid liabilities = 26532000 since there is no bank overdraft
31335000
= 1.18
26532000
2017 quick ratio liquid asset is given by 36,545,000- 2,655,000 = 36,279,500, liquid asset is
36279500
27, 194,000 = 1.33
271940 oo
2018 coca cola company liquid ratio, liquid asset = 30,634,000- 2,766,000= 27868 000
27868000
Liquid liabilities =29,223,000 = 0.95
29223000
2019 coca cola liquid ratio. Liquid asset = 20,411,000 - 3,379,000 = 17032000
17032000
Liquid liabilities = 26,973,000 = 0.63
26973000
Quick ratio aims at using current assets to settle any due. Likewise, the quick ratio has raised
from 1.18 to 1.25 from 2016 to 2017. The ratios afterward decreased to 0.95 in 2018 and 0.63 in
2019 as a result of decline in liquid assets. Our company was able to pay its debt better in the
year 2016 and 2017. The ratio was more than one; however, in the year 2018 and 2019, the ratio
reduced to less than one. The company started experiencing a liquidity problem, and its going
concern was questionable.
Cash ratio -it indicates the ability of the firm to pay the current liabilities using the available
cash. It is calculated by diving cash available by the current liabilities.
COCA-COLA COMPANY FINANCIAL PERFOMANCE 7
Cash
2016 cash ratio, cash= 22,201,000, current liabilities = 26,532,000 cash ratio =
current liabilities
22201000
= 0.84
26532000
20675000
2017 cash ratio. = 0.76
27194000
15964000
2018 cash ratio. = 0.55
29223000
11175000
2019 coca cola cash ratio. = 0.41
26973000
Cash ratio require an investor to use the cash money to settle short loans. The data shows that firm
cash ratio has been decreasing from 0.84 to 0.4 1 in a four year period. Cash ratio is diminishing as
other ratios.
The company’s cash is declining within three years. It is an indication that the company in not able to
control its available inventory properly.
COCA-COLA COMPANY FINANCIAL PERFOMANCE 8
Activity Ratios of coca-cola company .They are also called operation ratios. They measure the
duration of time in which several accounts are converted to liquid cash. There is three primary
operation ratio that coca-cola can use to convert some account to liquidity.
Inventory turnover – The ratio exposes the real-time used to manufacture, store and sell account
receivable. It is calculated by dividing, cost of sales by the average inventory.
16465000
2016 inventory turnover, cost of goods sold = 16,465,000. Average stock =
2675000
2,675,000
6.16
Using the same formula, the inventory turnover of 2017, 2018 and 2019 would be 4.99, 4.26 and 4.33,
respectively.
The company inventory turnover in 2016 was 6.16 times. It declined later in the following years to
become 4.99 in 2017 and 4.26 in 2018. There was a small improvement to 4.33 times in 2019. The
reduction in the inventory turnover ratio shows that the Company commodities demand reduced
(Wilkinson, 2013). The company soft drink take long to expire. However, the company experienced lo
sales in its last three years.
COCA-COLA COMPANY FINANCIAL PERFOMANCE 9
Account receivable turn over
It is a financial ratio used to indicate the company’s ability to collect the debt from its
clients. It is calculated by dividing the net credit sales receivable by average receivable.
net credit sales 41863000
Coca cola company 2016 account receivable = = = 10.86
average receivable 3856000
Using the same formula, the account receivable turnover of Coca-Cola Company of the year 2017, 2018
and 2019 would be 9.66, 9.38 and 9.38 respectively.
Debtors turnover is the duration of time required to demand the debt from the clients. The company
trade turnover was 9.38 in 2019 while in 2018 it was 10.86; the ratio decreased slightly. It has an
excellent receivable turnover ratio that is ranging from 9 to 10(Allnuaimi et al. 2020) from the analysis,
the firm is doing well, which shows good cash management.
Total asset turnover-It measure the ability of the firm to get revenue from the usage and sales of assets.
It shows how a firm utilizes the assets to get income. The higher the ratio, the better the situation. A
higher ratio shows that the firm can invest in a more risky asset which has a higher return. It is
calculated by diving total net sales by total asset available.
net sales 41863000
Coca cola company 2016 total asset turnover. = = 0.48
total asset 87270000
By using the same formulas, the total asset turnover of the coca-cola company in the next three
years would be 0.40, 0.38 and 0.43, respectively. The total asset turnover of Coca Cola
Company started at a higher level in 2016. In this year, the company was able to invest in asset
COCA-COLA COMPANY FINANCIAL PERFOMANCE 10
sales. The following year, the ratio decreased to o.40 and a further decrease in 2018 to 0.38. A
decrease indicates that the company is unable to utilize its asset to get enough sales from the
asset. The decrease can also be linked to a decrease in inventory turnover. However, the
company improved its asset turn over in the year 2019. The company was able to invest in its
asset.
The debt ratio of Coca Cola Company
It is a forecast of the financial stability of a firm. It is used to show the amount of asset that was
purchased by credit. A lower debt ratio is better for a firm because it shows it has less debenture
to settle down.
total liabilties
Debt ratio is calculated by dividing total liabilities by total asset. X 100%
totol assets
64050000
2016 debt ratio X 100% = 73%
87270000
The debt ratio of the coca cola company in 2017 to 2018 is 78%, 77%, and 76% respectively.
There is an increase in the debt ratio from 73% to 78% between 2016 and 2017. The increase
indicates that the company is using more debentures to acquire the asset. If the trend continues,
the company would have gone to receivership. However, the company recovered from the trend
because the ratio falls to 77% in 2019 and finally 76% in the year 2019( Savevych 2019). The
company used the debt finance ratio to increase its cash reserve. Credit purchase of the asset
reduced, enabling the company to make more profit.
Times interest earned ratios - It is calculated to show if the firm can pay the interest on
debenture. It is used by creditors and debtors to predict the capacity of the firm to pay the long
COCA-COLA COMPANY FINANCIAL PERFOMANCE 11
term loans interest(Jacob ,2015). If the company is not able to pay debenture interest, it is likely
to be facing severe financial problems. It is calculated by dividing Debit finance of the entity by
the interest rate.
erning before interest ∧taxes
Time interest earned ratio = = the 2016 ratio would be
interest
8626000
= 11.7. Using the same formula, time interest earned ratio for 2017 to 2019 would be
733000
11.21, 10.64 and 11.13 respectively.
Times interest coverage ratio capable of predicting a business that can pay debenture interest.
The company witnessed a decline in coverage ratio from 11.7 in 2016 to 10.64 in 2018, which means
they had problems in settling interest due to decreased in sales (Chanar, 2018). However, in 2019 they
were luckier, as the coverage ratio increased to 11.43. The debt ratio analysis of our Company shows
that the company uses debt to finance its operation, leading to a financial crisis.
Profitability ratios of Coca Cola Company
They tell whether a business can make revenue . An entity can make more revenue by increasing its sale
at a particular time. If more sales are made, more profit is made.
Return on equity ratio- a ratio that explains how a company top management utilizes shareholders'
funds to expand the business. It is calculated by
The return on equity ratio is arrived at by dividing overall revenue by total capital Coca -cola
6527000
company2016 return on capital ratio would be x 100% to get 28%.
23062000
COCA-COLA COMPANY FINANCIAL PERFOMANCE 12
The company’s 2017-2019 return on equity ratio calculated using the formula would be 7%,
38%, and 47%, respectively.
2016 return on capital percentage is large, which means that the company invested well-using
capital provided to become more profitable. In 2017, the ratio dropped to 7%, indicating the
company was misusing shareholders’ funds. However, there was a massive increase in the ratio
between 2018 and 2019. The increment trend is consistent, and the company is a good investor.
Return on Asset ratio
It determines the final way of the firm to generate income using the available assets.it is
obtained by dividing overall income by the total assets
net income 6527000
Coca cola company return on capital can be calculated as follows.
total assets 87270000
X100 =7%
Using the same formula, the return on asset of the Coca-Cola company in 2017-2019 is 1%, 8%,
and 10%.
Analysis of the company 2016 return on asset indicates that the firm had a relatively higher
return on capital ratio.
The company was able to generate more income by using its asset. However, the ratio decreased
to 1% in 2017, showing that the company could not generate income using the available
resources (Ukessays, 2018). The company recorded an increase in the year 2018, and in 2019
Coca-Cola realized its mistake and corrected it to increase income coming from the asset.
COCA-COLA COMPANY FINANCIAL PERFOMANCE 13
Profit margin ratios show the profit made from the sale of each commodity sold. The gross
profit ratio is given by dividing net income with sales revenues.
6527000
Coca cola company 2016 gross profit is calculated as follow. X100% = 16%
41863000
From the company gross profit data, it is clear that the company profit margin in 2016 was
higher than the other years. The company made a good profit in the year 2016. In 2017 the
margin dropped to 4%. There was a decrease in demand for the Coca-Cola
product( Dexem,2020) .Later the demand increased, and in the year 2018 and 2019, the company
made a significant number of sales.
Conclusion
Coca Cola Company is one of the largest beverage selling company in the world. The company
sales are higher in America, where the firm was established. The company makes a significant
amount of profit because it has already penetrated all the world markets. Analysis of its financial
performance indicates that it is doing well in the market. The company exists in an oligopoly
market where there are few competitors. Its main competitor is Pepsi, although it has been able
to outperform its competitors. Being the market leader, it has established fair prices for its
product. The products are readily available in the market. Selling its product at a lower price is
made possible by analyzing different financial ratios that provide information on its profitability.
The company's financial analysis for the four years shows that it is performing well. The
company is a going concern with a high number of customers in all parts of the world.
COCA-COLA COMPANY FINANCIAL PERFOMANCE 14
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COCA-COLA COMPANY FINANCIAL PERFOMANCE 15
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