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Persuasive Techniques Guide

The document discusses three persuasive techniques: ethos, pathos, and logos. Ethos appeals to credibility and involves discussing one's credentials. Pathos appeals to emotion by stirring feelings like pity or patriotism. Logos uses logic and reason, such as presenting an argument in a syllogistic format. Examples are provided for each technique.

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98 views2 pages

Persuasive Techniques Guide

The document discusses three persuasive techniques: ethos, pathos, and logos. Ethos appeals to credibility and involves discussing one's credentials. Pathos appeals to emotion by stirring feelings like pity or patriotism. Logos uses logic and reason, such as presenting an argument in a syllogistic format. Examples are provided for each technique.

Uploaded by

Znow Bear
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Hand Out: Pathos, Logos and Ethos-2

𝓟𝓔𝓡𝓢𝓤𝓐𝓢𝓘𝓥𝓔 𝓣𝓔𝓒𝓗𝓝𝓘𝓠𝓤𝓔𝓢
Writers can use a range of techniques to persuade. When you're reading persuasive writing or
writing persuasively yourself, you need to think carefully about how techniques like these are
used to position the reader to accept a particular point of view.

       𝓔𝓣𝓗𝓞𝓢 - is when an argument is constructed based on ethics or


credibility of the person making an argument.
example:  A political candidate talks about his experiences as a soldier, as a businessman,
and as a politician -in contrast to his opponent.
 
     𝓟𝓐𝓣𝓗𝓞𝓢 - is a quality of an experience in life, or a work of art, that stirs
up emotions of pity, sympathy and sorrow. It can be expressed by words, pictures, or even with
gestures of the body.
example: Referring to a country as a "the Motherland" stirs up patriotic feelings in individuals
living in that country or state.
 

     𝓛𝓞𝓖𝓞𝓢 - is the persuasive technique that aims to convince an audience


by using logic and reason.
example: All students of SJS-LS are obedient to the law. Andrew Sanchez is a student of SJS-
LS. Therefore, Andrew Sanchez is obedient to the law.
Study these notes to answer the activity sheet. 

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