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Production: 100plus (Often Pronounced As "Hundred Plus") Is A Brand of

100plus is an isotonic sports drink produced by Fraser and Neave Limited and first launched in 1983 in Malaysia and Singapore. It is popular in both countries and has been the top-selling isotonic drink brand in Malaysia for many years. The drink is sold in various countries in Asia as well as parts of Africa, North America, Oceania, and Europe. It is endorsed by Malaysian Olympic athlete Lee Chong Wei and sponsors numerous sports teams and leagues.

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281 views2 pages

Production: 100plus (Often Pronounced As "Hundred Plus") Is A Brand of

100plus is an isotonic sports drink produced by Fraser and Neave Limited and first launched in 1983 in Malaysia and Singapore. It is popular in both countries and has been the top-selling isotonic drink brand in Malaysia for many years. The drink is sold in various countries in Asia as well as parts of Africa, North America, Oceania, and Europe. It is endorsed by Malaysian Olympic athlete Lee Chong Wei and sponsors numerous sports teams and leagues.

Uploaded by

Penny Low
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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100plus (often pronounced as "hundred plus") is a brand of isotonic sports drink manufactured

by Fraser and Neave Limited, a global food and beverage conglomerate headquartered


in Singapore. It was created and launched in 1983 in both Malaysia and Singapore with the name
commemorates 100 years of Fraser and Neave in Asia.[1][2]

Contents

 1Production
 2Marketing
 3Ingredients
 4References
 5External links

Production[edit]
100plus is popular in both Malaysia and Singapore. It has been consistently voted the number one
isotonic drink brand in Malaysia in various surveys since its introduction in 1983.[3] One of its main
competitors in Singapore is H-TWO-O, which is manufactured by Yeo Hiap Seng.
Four flavours are available– original, Tangy Tangerine, Lemon Lime, Berries and Active. In 2011, a
non-carbonated version called 100plus Edge was introduced before another one in 2017 called
100plus Active.[4]
100plus is sold in Malaysia, Singapore, Brunei, Thailand, Indonesia, Vietnam,
the Philippines, Myanmar, Canada, Papua New Guinea, Maldives, India, Republic of Korea, Hong
Kong, China, Taiwan and South Africa.[5] In Canada, 100plus is sold at T&T Supermarkets in British
Columbia, Alberta and Ontario. The authorised distributor for Canada is Palm Resources Inc. It is
sometimes available in other parts of the world, such as Australia and the United Kingdom, typically
in Asian-speciality stores.

Marketing[edit]

Boxes of 100plus stacked up at a Giant Hypermarket in Kuala Lumpur, Malaysia.

100plus is the only drink endorsed by the National Sports Council of Malaysia.[6] Its brand
ambassador is Lee Chong Wei, a Malaysian Olympic silver medallist in badminton.[7][8] Other athletes
sponsored by 100plus include Malaysian sprinter Khairul Hafiz Jantan[9] and Singaporean
marathoner Mok Ying Ren.[10]
From 2016, 100plus is the title sponsor of Malaysia's second-tier football competition, the Malaysia
Premier League as well become synonymously known as the sponsor for various Malaysian sports.
 100plus also sponsors the 2017 Southeast Asian Games and 2017 ASEAN Para Games, which
[11]

were held in Kuala Lumpur.[11] In 2018, 100plus become one of the official partners sponsor of 2018
AFF Championship, the Southeast Asian regional football championship tournament.[12]
Since 2013, 100plus has been the sponsor of Myanmar Football Federation and Myanmar National
League. The sponsorship is extended to 2020 to support major football events in the country, the
various football teams within the national setup, football tournaments for youth development and the
local professional competitions.[13]
Fraser and Neave Holdings Bhd (F&N) signed a strategic beverage distribution agreement
with AirAsia in 2010 in its bid to grow the 100PLUS brand further by offering the drink for onboard
sale.[14]

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