1) Given the following data, illustrate Internal-External (IE) Matrix, label each item with
conclusions.
Given Data
Item IFE weighted EFE weighted Conclusion
score score
1 2.8 1.3 Region 3 - Harvest or divest
2 3.5 1.5 Region 2 - Hold and maintain
3 1.2 2.4 Region 3 - Harvest or divest
4 2.0 1.2 Region 3 - Harvest or divest
5 1.8 1.7 Region 3 - Harvest or divest
6 3.8 3.5 Region 1 - Grow and Build
7 3.1 1.6 Region 2 - Hold and maintain
IE Matrix
IFE
Strong Average Weak
3.0 to 4.0 2.0 to 2.99 1.0 to 1.99
4.0 3. 0 2.0 1.0
High I II III
6 1.1 to
5
2 3.99
1 3 4
EFE 7
IV V VI
Medium
1.1 to 2.99
VII VIII IX
Low
1.0 to 1.99