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The Initial Hiccups of A Startup Brand: Prepared By

The document discusses the initial challenges faced by Anil Kumar's startup fashion brand, D-signs. After successfully operating a boutique for women's clothing, Anil launched D-signs to expand his business. However, sales began declining despite offering retailers higher commissions. Anil sought advice from a local business consultant to understand why retailers were reluctant to keep his products in inventory due to extra costs and space needs.

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Deep Mehta
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397 views2 pages

The Initial Hiccups of A Startup Brand: Prepared By

The document discusses the initial challenges faced by Anil Kumar's startup fashion brand, D-signs. After successfully operating a boutique for women's clothing, Anil launched D-signs to expand his business. However, sales began declining despite offering retailers higher commissions. Anil sought advice from a local business consultant to understand why retailers were reluctant to keep his products in inventory due to extra costs and space needs.

Uploaded by

Deep Mehta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The Initial Hiccups of a

Startup Brand

Prepared By: -
Ayush Lakhotia- 19BSP0605
Aditi Soni-19BSP0126
Deep Mehta-19BSP0767
Ekta Agarwal-19BSP0911
Jenisha Jain-19BSP1169

1.
In this case, Anil Kumar a fashion designer by qualification and entrepreneur by nature. He loves to
face challenge and take risk.

He owns a distribution firm named Brand Distributors Pvt. Ltd. and brand-named D-signs.

After his qualification he setup his own boutique whose main target was women who referred
innovative and new designs. The customers were satisfied with service and receives lot of
appreciation.

Since Anil was an entrepreneur and because he wanted to expand his business, he entered into an
agreement with renowned brand to distribute his product to local retail market

He then decided to launched his own brand after one year of his boutique which he named D-signs.
Since he owns distribution channel and good relation with customer eventually, he did not face any
difficult in making his good available and 10% of his stock was sold through friends and his old
customers.

However suddenly even after providing 2% extra commission to retailers his sales were going down
and retailers were reluctant to keep his product because it was causing them extra inventory
maintenance cost and extra space.

I order to find out the reason for low sales Anil took the advise to local business consultant Srikar
Raj.

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