Steven Paul Jobs (/dʒɒbz/; February 24, 1955 – October 5, 2011) was an
American business magnate, industrial designer, investor, and media
proprietor. He was the chairman, chief executive officer (CEO), and co-
founder of Apple Inc., the chairman and majority shareholder of Pixar, a
member of The Walt Disney Company's board of directors following its
acquisition of Pixar, and the founder, chairman, and CEO of NeXT. Jobs is
widely recognized as a pioneer of the personal computer revolution of the
1970s and 1980s, along with Apple co-founder Steve Wozniak.
Jobs was born in San Francisco in 1974 seeking enlightenment and fame and
wealth a year later with the Apple II, one of the first highly successful mass-
produced microcomputers. Jobs saw the commercial potential of the Xerox
Alto in 1979, which was mouse-driven and had a graphical user interface
(GUI). This led to the development of CEO John Sculley. That same year,
Jobs took a few of Apple's members with him to found NeXT, a computer
platform development company that specialized in computers for higher-
education and business markets. In addition, he helped to develop the visual
effects industry when he funded the computer graphics division of George
Lucas's Lucasfilm in 1986. The new company was Pixar, which produced the
first 3D computer animated feature film Toy Story (1995).
Apple acquired NeXT in 1997, and Jobs became CEO of his former company
within a few months. He was largely responsible for helping revive Apple,
which had been on the verge of bankruptcy. He worked closely with designer
Jony Ive to develop a line of products that had larger cultural ramifications,
beginning in 1997 with the "Think different" advertising campaign and leading
to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and
the iPad. In 2001, the original Mac OS was replaced with a completely new
Mac OS X (now known as macOS), based on NeXT's NeXTSTEP platform,
giving the OS a modern Unix-based.