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Competitors For Lenskart: 1) GKB Opticals

Lenskart faces competition from both online and offline players in the 18,000-20,000 crore INR eye wear market. Major competitors include GKB Opticals, Coolwinks, Specsmakers, and Titan Eyeplus. Additionally, manufacturers like Ray Ban and Essilor that have their own online stores compete with Lenskart. Marketplaces like Amazon, Flipkart, Paytm Mall, and Snapdeal also sell eye wear and directly impact Lenskart's business. To succeed, Lenskart must steer customers away from local opticians and encourage repeat purchases through loyalty while innovating for future competition.

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Kartik Singh
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3K views2 pages

Competitors For Lenskart: 1) GKB Opticals

Lenskart faces competition from both online and offline players in the 18,000-20,000 crore INR eye wear market. Major competitors include GKB Opticals, Coolwinks, Specsmakers, and Titan Eyeplus. Additionally, manufacturers like Ray Ban and Essilor that have their own online stores compete with Lenskart. Marketplaces like Amazon, Flipkart, Paytm Mall, and Snapdeal also sell eye wear and directly impact Lenskart's business. To succeed, Lenskart must steer customers away from local opticians and encourage repeat purchases through loyalty while innovating for future competition.

Uploaded by

Kartik Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Competitors for Lenskart

Lenskart competitors include both online and offline players. Even traditional retailers who specialize
in eye wear are competitors of Lenskart. With a market size of 18000-20000 crore INR, organized
players account for barely 9-10% of the market. The brands compete with a vast bouquet of low-
priced products available off the street and online.

The major competitors include:

1) GKB Opticals :

GKB Optical is one the biggest competitor for Lenskart. Headquartered in Kolkata, GKB
Opticals has around 70 stores located across India and employees more than 600 individuals.
Like Lenskart, GKB optical has also been operating in the Retail distributor space

2) Coolwinks:

Headquartered in Gurugram, Haryana Coolwinks is a leading online eye ware brand offering
wide ranges of eyeglasses, prescription sunglasses along with speciality brands and lenses.

3) Specsmakers

Founded in 2007, the company is headquartered in Chennai, Tamil Nadu and is a leading
optical chain in South India operating 290 + retail stores

4) Titan Eyeplus :

Launched in the year 2007, Titan Eye Plus follows Tata’s principles of quality and trust. Titan
Eyeplus has over 550 exclusive stores operating in over 229 cities and offers a wide range of
stylish and contemporary eyewear.
Also, manufacturers like Ray Ban, Essilor who have their own online stores. Lenskart faces
competition from marketplaces like Amazon, Flipkart, Paytm Mall, Snapdeal which sell eye wear and
impact its business directly.

The challenge is to steer customers away from local opticians, keep them loyal and encourage them
to look at spectacles as more than a one-time buy. Lenskart should also focus on the future of
competition and not just on the current competition & innovate accordingly.

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