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Understanding the Tumblr Girl Aesthetic

Tumblr girl refers to a young woman who actively uses Tumblr and posts many photos of herself. She is typically considered attractive and interested in fashion with a hipster aesthetic. She has styled hair and wears witty slogan t-shirts and high-waisted shorts in her photos. Tumblr girls reflect the demographics of Tumblr which skew young, under 35, and majority female.

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Алёна Новикова
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87 views1 page

Understanding the Tumblr Girl Aesthetic

Tumblr girl refers to a young woman who actively uses Tumblr and posts many photos of herself. She is typically considered attractive and interested in fashion with a hipster aesthetic. She has styled hair and wears witty slogan t-shirts and high-waisted shorts in her photos. Tumblr girls reflect the demographics of Tumblr which skew young, under 35, and majority female.

Uploaded by

Алёна Новикова
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What does Tumblr girl mean?

A Tumblr girl is a specific kind of young woman that actively uses the
social media website Tumblr. Typically, Tumblr girls are considered
attractive, are interested in fashion, post many photographs of
themselves, and have a distinctive aesthetic sensibility associated with
hipsterism.
Tumblr is a microblogging platform, founded in 2007. The website
makes it especially easy to post photos with short captions. One
particular type of Tumblr blogger emerged over the site’s history who
has a distinctive look and has come to be called, and stereotyped as,
the Tumblr girl. The term was used as early as 2009, though it took a
couple years to become more widespread.
Both on and off of Tumblr, there are a few unifying features that
describe the Tumblr girl and the personality she’s said to cultivate on
her Tumblr page. She’s considered hip and stylish, with a fondness for
fashion and often wears t-shirts with witty slogans and high-waisted
shorts. She sports styled hair, often ombre dyed or dyed a bright color.
And she posts her own photographs, often of herself, rather than simply
posting other people’s. Tumblr girls are also often white.
The demographics of Tumblr have historically skewed young, with over
half of the website’s users under 35 and about a quarter under 25,
according to 2016 data. A majority of users are also female. Tumblr
girls reflect this demographic, being more common than their male
counterpart, Tumblr boys, who have developed a reputation for their
own distinctive style.

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