Name_______________________________________ Class______________________________
Progress test 1 (Units 1–3)
LANGUAGE
A Complete the sentences with the words in the box.
bush grapevine nutshell stick wall
11 I heard it on the you’ve been promoted.
12 I asked Rudy to say yes or no, but he just beat around the .
13 Look, in a , my trip to Singapore was a huge success.
14 I think you got the wrong end of the . I’m not going on holiday, I’m
going on a business trip.
15 John just doesn’t listen. It’s like talking to a brick .
B Complete the multi-word verbs with off, on or up.
C Choose the correct words to complete each sentence.
21 We’re meeting tomorrow to discuss the new (market / marketing) strategy.
22 Can we discuss the (sales / price) figures? I was expecting an increase, not a decrease.
23 We’re excited about the launch of the new (product / brand) range in South America.
24 I’d like you to meet Liam. He’s the one who organised the successful advertising
(image / campaign) in London last year.
25 We have brand (loyalty / leader), we just need to increase our market share.
PHOTOCOPIABLE © 2011 Pearson Longman 1
VOCABULARY
A Complete the e-mail with the words in the box.
articulate customer focus identity market marketing misjudged product
sensitive underperformed
PHOTOCOPIABLE © 2011 Pearson Longman 2
SKILLS
A Choose the appropriate phrase (a–h) to complete these sentences.
a) we met somewhere
b) went to Carmen Diaz’s presentation
c) was given your name
d) in sales or product development
e) see we’re in the same line of work
f) could try Pietro Sylvani
g) we met some time ago
h) mentioned your name
A: Hello. You don’t know me, but I’m Jeff Watson. I _____36 by Janice Hayes – we used
to work together in Personnel at Rank Xerox.
B: Oh, yes.
A: I’m looking for someone to help out with some training and Janice _____ 37.
B: I see.
A: Haven’t _____38 before?
B: Yes, I think _____39. Was it at the supply chain conference in Miami?
A: Yes, that’s right. We both _____40 .
A: I need to find someone who can help with our distribution in Italy.
B: You _____41 .
A: Isn’t he in Shanghai?
B: No, he’s back in Rome now.
PHOTOCOPIABLE © 2011 Pearson Longman 3
A: Hi. My name’s Roger Lee.
B: Hi, Roger. I’m Erki Jenssen. I _____42 .
A: Yes, that’s right. Are you _____43 ?
B Put the words in the correct order to make sentences.
44 morning strategy marketing purpose our of discuss the to meeting is this
The
45 I’ve idea heard a best long the time for
That’s
46 they however are crazy want you all your ideas, think
We
47 other about ideas this we do can about what ?
Any
48 New York City was thinking we maybe go should to
I
49 Manhattan hotel in could go just four-star for a
We
50 will a idea, that’s, money good because save it
Yes,
PHOTOCOPIABLE © 2011 Pearson Longman 4
READING
A Read the article and decide if these statements are true (t) or false (f).
51 Very few Facebook users log in every day.
52 Business schools understand the value of social and business networking.
53 Most business schools are very happy for their students to use Facebook.
54 Universities’ intranets are usually very similar in look and feel to Facebook.
55 BusinessBecause.com is a social networking site aimed at business schools.
56 BusinessBecause.com is specialised for business schools, but reaches a global market.
57 BusinessBecause.com has been in business since 2008.
58 Haas School of Business uses Facebook alongside its own network.
PHOTOCOPIABLE © 2011 Pearson Longman 5
B Choose the best word or phrase to complete each sentence.
59 When it launched, Facebook was to students.
a) closed b) only available c) marketed mostly
60 Universities social media networks.
a) use b) fail to understand c) discourage the use of
61 Many business schools have their own intranet that they feel Facebook.
a) is much better than b) could be replaced with c) competes with
62 The article says that business schools don’t have the resources available to
big companies such as Facebook.
a) financial b) IT c) networking
63 According to the article, the over-35s group is a Facebook market.
a) growing b) steady c) shrinking
64 MBA students at Haas first meet one another .
a) when they arrive b) using the Haas intranet c) on Facebook
65 Most Haas students and alumni use networking site.
a) only their favourite b) more than one c) the BusinessBecause
PHOTOCOPIABLE © 2011 Pearson Longman 6
WRITING
You work for a group of marketing consultants. Last week you gave a presentation at a
conference in Paris about marketing on the web. After your talk, a man named Arno
Dubrovsky came to talk to you and mentioned that his company might be interested in hiring
your services. Unfortunately, you didn’t have time to discuss his requirements in detail but he
gave you his business card.
Write a letter of 100–150 words to Mr Dubrovsky, including the following points:
• Remind him about when and where you met.
• Apologise for not having more time to talk with him at the conference.
• Refer to his interest in your consultancy services.
• Refer to a brochure you are enclosing and your company’s website:
www.OnWeb.co.uk
• Point out that your company has a lot of experience in web marketing.
• Offer to phone or visit his company to discuss his company’s needs.
PHOTOCOPIABLE © 2011 Pearson Longman 7
