Lakme Fashion Week Online Retail Partner…Helping You
Tap New Consumer Markets….Grow Your Sales Now!
Fashion And You
• India’s Leading Online Luxury Private Sales Club.
• Partner to Best of Brands enabling merchandise sales while preserving brand
equity.
• Elevating shopping experience through Brand-centric Sale events.
• Exclusive Membership through invitation only…reach SEC A1, A2 consumers.
• 500,000 elite members already shopping, with 2 new members joining in every
minute.
• Reach 475 cities pan-India daily, beating physical retail infrastructure constraints.
• Delivering luxury at consumer’s doorstep.
Why Fashion And You?
• A Shopping Revolution that is changing the way India shops.
• Spread globally with Brand Alliance of leading shopping clubs in United States, Brazil,
Russia, Switzerland, Australia & New Zealand, Mexico, Middle East & Turkey.
• Bringing Indian audiences International luxury goods; Taking Indian designers to new
markets across India and overseas.
• A complete direct to your consumer - Marketing, Promotion, Sales & Distribution
partner.
• 100+ Fashion and You associates working for your brand across Merchandising,
Production, Technology, Logistics and Customer Support.
• Processing thousands of orders daily.
• Maintain your brand exclusivity; discover new consumer markets;
Move merchandise.
“For the first time, LFW welcomes India’s leading fashion trade portal – Fashion
and You – as its Official Online Retail Partner to further the business of fashion
using E-Commerce. By associating with Fashion and You, we are taking the lead to
embrace the future and reality of business in India, which is online, and provide a direct
sales channel for all LFW designers. The unique collaboration will enable LFW to
facilitate trade for budding Gen Next and Emerging designers through a special
“Launch My Line” space created on the portal in addition to targeted sales events
which will promote all LFW designers”.
Sujal Shah, Vice President and Head of Fashion, IMG – India
“Fashion And You is delighted to be associated as the Online Retail Partner to
LFW. Our endeavor through this two year partnership with LFW is to tap the potential
that the online medium presents to the business of fashion in India. We have started a
shopping revolution of sorts, and we are thrilled to have the opportunity that the Lakme
Fashion Week platform presents in furthering this cause.”
Pearl Uppal, CEO, Fashion And You
LAUNCH MY LINE: For Gen Next Designers
• A special sale event developed for selected participating Lakme Fashion Week
Gen Next designers to showcase & retail your creations.
• A program that delivers a Direct-to-Consumer Marketing, Sales and Distribution
platform for accelerated growth as well as reach.
• A partnership that helps you market and build your brand though a new channel,
across India and overseas.
• A series of sale events retailed exclusively on www.fashionandyou.com, India’s
leading online fashion retail store at exclusive members only prices.
• Promotional USP “ Served hot…Right off the Runway”.
More…
• Fashion and You will invest behind shooting and production of catalogues to power
the high end e-retail experience for your collection.
• These exclusive designer sale events will stretch over 3 -7 days.
• Post the sale event, MADE-TO-ORDER merchandise to be created by you as per
received orders and delivered to end consumers by Fashion and You.
• Promotion of the event to half a Million Fashion and You Members plus to all
Fashion and You online social communities, taking the number of people exposed to
your brand to close to a Million.
• Tap the future of the business of fashion with this partnership…Move
your Merchandise; Build your brand & more, all with a partner taking care of
production, marketing and logistics.
LFW PRET LINE : For Established Designers
• A series of sale events with selected Established designers participating with Lakme
Fashion Week showcasing & retailing Ready-to-Wear collections.
•A program that delivers a Direct-to-Consumer Marketing, Sales and Distribution
platform for accelerated growth as well as reach.
• A partnership that helps you market and expand your brand through a new channel,
across India and overseas.
• A series of sale events retailed exclusively on www.fashionandyou.com, India’s
leading online fashion retail store at exclusive members only prices.
• Promotional USP “ Served hot…Right off the Runway”.
More…
• Fashion and You will invest behind shooting and production of catalogues to
power the high end e-retail experience for your collection.
• These exclusive designer sale events will stretch over 3-7 days.
• Post the sale event, MADE-TO-ORDER merchandise to be created by you as per
received orders and delivered to end consumers by Fashion and You.
• Promotion of the event to half a Million Fashion and You Members plus to all
Fashion and You online social communities, taking the number of people exposed
to your brand to close to a Million.
• Tap the future of the business of fashion with this partnership…Move
your Merchandise; Build your brand & more, all with a partner taking care of
production, marketing and logistics.
The Process
At the Venue in Mumbai:
• Fashion and You will send contracts to designers by 9th September.
• Signed exclusivity contracts returned to Fashion and You by 13th September.
• Samples chosen by buyers & collected by Fashion and You at the venue
after show.
• Photo Shoot executed in Mumbai for catalogue production. Samples returned
immediately after the photo shoot in Mumbai.
In Fashion and You at New Delhi:
• Post production processes kick started in Delhi (retouching, copy writing,
catalogue compilation & marketing promotions).
• Sale Event to go live within 5 days of shoot. Event to stay live for a period
of 5 days on FashionandYou.com
• Post sale, Purchase Order raised for Merchandise sold and sent to designer
to start production for Made-to-Order ensembles.
• Designer to deliver merchandise to Fashion and You warehouse in Delhi
within 21 days of raised PO.
Timelines:
•
How it works
Launch My Line Gen Next 5 Year – 23rd September
• Launch My Line Gen Next – 29th September
• LFW Pret Line – 7th October
• Block your inventory for 10 days only. In that time we shoot, catalogue, market, hold an event & raise a P.O
delivered to your office.
• Delivery to customer ensured within 30 days from purchase.
A few easy steps to participate:
Simply Register
Partner with Fashion and You & Lakme Fashion Week for
LFW Pret Line or Launch My Line
& we promise to take your brand places.
Fashion and You deliverables:
• Merchandise selection
• Photo shoot & Cataloguing
• Marketing and Designer Brand Promotion
• Sales
• Delivery to customers
• Payment collection
Participating designer deliverables:
• Register
• Handover Samples
• Marketing & Brand information
• Sizing information
• Create Merchandise with Quality standards
• Timely Delivery
Next steps:
• Come be a part of Lakme Fashion Week & Fashion and You’s first of a kind
initiative with the Launch My Line & LFW Pret Lines.
• Connect with us to kick start a new way to sell and
move merchandise…
• Build your brand amongst new consumer segments…
• Partner with India’s leading online fashion retail company…
• Be where the Future of Fashion is.
Experience Fashion and You…Join Now!
Membership is exclusive & by invitation only !
You can access your personal invitation by these few simple ways:
• Simply type http://LFW.fashionandyou.com fill in the 9 field form & be transported to shopping heaven !
• Or ask your friend who’s a member to sponsor your invitation, or
• Log on and request an invite* on www.fashionandyou.com or
• sms FNY<space>NAME<space>EMAIL-ID to 56677
Luxury Brands At Guilt Free Prices!
EXCLUSIVE BRANDS- DESIGNER LABELS -DAILY SALES
*Invitations open for a limited period only.
Contact:
Gayatri Kachru
Manager - LFW Prêt Line and Launch My Line
gayatri@fashionandyou.com
