CPA Dash

By
Timothy Miranda
Federal Trade Commission Compliance
I make every effort at candor regarding any products or services we use, recommend, or
otherwise make mention of. I strive to clearly differentiate between our own products or services
versus those of third parties, to facilitate inquiries, support, and customer care. Likewise, just as
I (and any other legitimate business) may profit from the sale of my own products or services, I
may also profit from the sale of others’ products or services (like any retailer). Additionally,
wherever products or services may give rise to income generation, I endeavor to provide realistic
and factual data, but highlight the fact that the variables impacting results are so numerous and
uncontrollable that no guarantees are in any way made. It is my goal to embrace the guidelines
and requirements of the Federal Trade Commission (FTC) for the benefit of all, and with that in
mind provide the following disclosures regarding compensation and disclaimer regarding
earnings & income.

Note that material connections may not be made known at every single advertisement or
affiliate link. Thus, to be safe, you should simply assume there is a material connection and
that I may receive compensation in money or otherwise for anything you purchase as a
result of visiting this website, and also that we may be paid merely by you clicking any link.

Compensation
You should assume that I may be compensated for purchases of products or services
mentioned on this guide that are not created, owned, licensed, or otherwise materially
controlled by me. Stated differently, while most people obviously understand that individuals
make a living by way of the profit that remains after the costs associated with providing their
product or service are covered, at least theoretically there may be someone out there who does
not understand that a third party can "affiliate" someone else's products or services and be
compensated by the product or service creator/owner for helping spread the word about their
offering. Just compare it to retailers. They seldom produce anything, but rather make their
money connecting product and service creators with end users.

Earnings & Income

In light of all of the factors above, impinging on the very nature of income-producing
products and services, there is no way to guarantee results of any kind whatsoever.
Accordingly, we affirmatively declare that we make no guarantees as to your earnings
& income of any kind, at any time.

As with any business endeavor or investment, past performance is no guarantee or predictor of

future performance. Any testimonials or other representations of results are for illustrative
purposes only and, though every effort is made to ensure they’re factually honest, they are not
intended to imply or insinuate what is likely to happen with you. Your reliance on them as
such is not advised.

It should be noted that “earnings & income” is so phrased with specific intent. While income
may typify the earnings most either seek or are accustomed to, earnings can come in non-
monetary forms. These include some forms that are abstract or intangible, and thus not even
readily converted to currency or a common medium of exchange. Thus, note that all manner of
compensation, including earnings of a non-income yet nevertheless beneficial form, are
covered by these provisions.
Introduction

Everybody knows that paid traffic is one of the fastest

and simplest methods to drive targeted visitors to your

CPA offers. It is also one of the fastest and simplest

methods to leave you flat broke and discouraged from

internet marketing. That is the major reason why many

beginners and even some veteran marketers choose to

stay away from paid traffic.

Admittedly, I used to be one of those marketers who

decided I would never spend a dime on traffic. So what did I

do? I spent my time creating websites and videos and

ranking them on Google. I built up quite a bunch of them

and was making a killing with them in CPA commissions.

Now, I know what you’re thinking.

This is where I’m supposed to tell you that the latest

Google update knocked out all of my sites and I lost all of

my income, right? Wrong! Nothing bad happened to my

sites, and I actually saw an overall rise in my rankings

after the latest update. I hate when marketers market their

products by telling you that everything else doesn’t work

and to not waste your time on something just because

they say it doesn’t work. I want to let you know that there

is still and will always be good money to be made through

building and ranking websites. So why make a course on

media buying if you can do well by building sites? Because

media buying is faster, simpler, and more easily scalable

than any other form of traffic generation. Period.

With media buying, you do not need to write any

articles, design your own websites, or do any off-site SEO.

You go straight to the websites that are already bringing in

tons of targeted traffic for your offers. You are essentially

paying for someone else’s time and hard work to bring in

relevant traffic so you can reap the benefits immediately.

The type of media buying we will be doing is display

advertising. You place your banner on their website and

watch the traffic come in straight to your CPA offer or landing

page.

UPGRADES
Before we move forward, I want to make sure you know about
the upgrades that can help you big time with starting faster and
getting profitable more quickly. They are limited so be sure to
jump in while they are available.

CPA Dash DFY Package – This will get you running profitable CPA
Dash campaigns in no time. I give you literally everything you
need to set up the entire method with proven and profitable
campaigns. There are limited spots to grab these.
http://cpa-ad-academy.com/hg78qherg/

CPA Dash Booster Package – You are leaving a lot of money

on the table if you are not using this booster package along
with the main CPA Dash course. This helps you get going
smooth and fast, automate things, and scale up rapidly with
additional powerful techniques. This is also very limited.
http://cpa-ad-academy.com/nbivty/

CPA DFY/Coaching (Affiliate Influx) - My innovative high end
Affiliate Influx training content/coaching/DFY program that I
have masterfully designed to take CPA/Affiliate marketers of
ANY level, including beginners, to full time income with CPA.
Extremely limited.
http://cpa-ad-academy.com/affiliate-influx-dash/

Step 1: Choosing The Offer

As always, we are going to need to choose a CPA

offer before we do anything. I know you read this all the

time, but the number one recommendation I can give you is

to ask your affiliate manager. Not only do they know what is

converting best right now, but they also know what is

converting best for each traffic source. That’s why it’s

important to not just ask which offers are the hottest, but

also which offers are converting best specifically for display

traffic.

I also recommend you choose a wide ranging niche.

The bigger the niche, the better. This will widen your

options when looking for sites to buy display advertising

from, meaning it will be easier to scale up. For this example,

we will be going over product called BarkBox. It is an offer I

have promoted with this method with great success.

However, I will not be revealing the exact sites I

advertised on for obvious reasons.

Tip: Competitive Intelligence

Another way to choose an offer to promote is by

using competitive intelligence. These are tools that show

you what the competition is doing including the exact

banners, websites they are advertising on, and how long

they have been advertising. What I like to do is use

competitive intelligence to see which campaigns have

been running for at least 90 days. The reason why is

because it is extremely unlikely that someone is going to

be running an unprofitable campaign for 90 days straight.

The longer the campaign is running, the more likely it is

that the offer they are promoting is profitable.

With competitive intelligence, it is possible to completely

rip off someone else’s campaign. However, I highly advise

against this. Not only is this very unethical, but it can lead you
into trouble with the affiliate you are ripping off and possibly

even the traffic

network you may be running on. Instead, I recommend

using tools such as these to get ideas of what is proven to

work and implement those elements into your own

campaigns.

There are many competitive intelligence tools on the

market, but here are some good ones:

• Adbeat

• MixRank

• WhatRunsWhere

• Adplexity

Step 2: Researching Demographics

This is the foundation of your campaign and a crucial

step in determining your success. If you match up the

demographics of your offer with the demographics of the site

you advertise on, then you are already giving yourself a

great chance of success.

We will be using similarweb.com for demographic

research. You can also go to offervault.com, find the offer

you’re promoting, and then find the demographics of your

offer in one click. However, in this particular case, Offer

Vault does not have the demographic information for this

offer. We will be specifically researching the demographics

of the offer’s main website. In this case it is barkbox.com

Go to similarweb.com and simply type in the

URL of the website you are researching:

 Click “Search” and it will take you to the site’s

profile of the website:

What we are primarily interested in are the top

referring sites, keywords, and similar sites. We will

get optimal results if we advertise on sites that

cater to the same types of audiences and sites as

shown on the similarweb profile:

After analyzing the basic profile, you should have a

general understanding of what kind of audience is

ideal for the offer.

Step 3: Finding Sites To Advertise On

This step is where we will try to find sites that match

the demographics of the offer. The method I have had most

success with regarding small media buys is by contacting

owners of niche forums. Often times these guys are

passionate about their niche and drive massive traffic, but

they have no idea about monetization. They either don’t

have any advertising on their site or they are making little to

no money by placing Adsense on their forum. They will

jump at the opportunity to advertise for you as you will be

able to offer much more money than they are already

receiving.
 I will be discussing how to contact these owners in

the next step, but for now I will show you how to find these

forums. The first method is by using Google and simply

typing “(niche) +forum” (side note: if you have a profitable

PPC campaign you can search one of your profitable

keywords and contact sites directly. It works wonders if you

get deeper into media buying).

You will then check the demographics of these sites to

see if they match up with the demographics of the offer.

Keep in mind that these demographics don’t have to be

completely identical, but the more similar, the better. Here

are the demographics of the site I ended up advertising on

for my campaign. They don’t exactly match up, but I was still

able to get an amazing ROI.

Also, you want to target forums that are getting at least

30,000 views per month. To check traffic statistics, you can

also use similarweb.com.

Step 4: Contacting & Negotiating With Forum Owners

To start out, I recommend contacting 15-20 sites. The

reason why is because these are smaller sites that are not

usually contacted by advertisers so a large majority of them

will not even respond. In my experience, about 10-15% will

respond after you initially contact them. Of the 15-20 sites

you contact, you can realistically expect 2 or 3 of them to

respond. This is where you begin negotiating.

Usually, there should be a “contact us” link at the

bottom of the site where you can contact the site owner.

You don’t have to say anything fancy during your initial

contact. Here is the exact script I use:

“Hi (owner of forum),

I am interested in advertising on your site, and I wanted to

discuss rates for purchasing advertising space. Please

respond back with any information to (your email).

Regards,

(your name)”

Be sure to keep it professional and don’t use

language such as “would you like to make some extra

cash?” You don’t want to come off as a spammer, and you

are more likely to get a response if you seem like a person

who is serious about business. When negotiating a price,

you will want to pay as little as possible while giving

yourself the best possible chance of being profitable. Here

is a simple formula to figure out the maximum amount you

should pay per 1,000 impressions (aka CPM):

(offer payout) X (minimal CTR) X (minimal

conversion rate) X (1000)

In this case the offer payout is $15.00, the minimal CTR we

should expect is 0.5%, and the minimal conversion rate we

should expect is 1%. Using these numbers, the formula

would be calculated as such:

$15.00 X 0.005 X 0.01 X 1000 = 0.75

That means the most we should pay is 0.75 per one

thousand impressions of our ad which would be 0.75/1000

X 66,000 = 49.5 so the least we can pessimistically expect

to make is $49.5 per month on this site being pessimistic

about conversion rate and CTR. Keep this number in mind

when discussing rates for advertising space.

Remember, these forum owners often times have no idea

what their site is worth so you can get away with offering as

little as $25. Even if they are making $25 per month on

Adsense, they will love the fact that they are getting paid

immediately instead of monthly. However, keep in mind that

many of these forum owners will not waste their time with low
amounts so I recommend that you don’t just flat out offer $25

per month. Instead, ask the forum what they believe their site

is worth monthly. If they overshoot the price you are willing to

pay, show them the traffic statistics you researched and

explain what their site is worth. If negotiations come to a

standstill, then offer $49.5 (or whatever price you came up

with using the formula) per month as a take it or leave it offer.

You can offer higher than this amount, but remember that this

is the least you can expect to make per month. If you want to

give yourself the best chance of profitability, then that is the

highest price you should pay. I ended up paying $25 for the

first month of my campaign.

Get Traffic For Free

Now, this method is a little tricky to work with and there

are a few hurdles, but it can work out fine if you present it

properly. Instead of paying the owner up front, you can offer

the owner a portion of affiliate commissions from the sales

they can drive from their website. 50% is usually what gets a

deal done. This would require them trusting you that you will

actually pay them and that you will be honest with reporting

stats.

Step 5: Setting Up Tracking & Optimization

Unlike PPC and PPV, you will not be tracking

dozens and possibly hundreds or even thousands of

keywords/URLs. Instead, you will be tracking clicks and

conversions of 3-5 banner ads. You can use a tracking

platform such as FunnelFlux, Clickmagick, or BeMob, but

I have a much easier way for tracking.

You will be using simple sub-IDs for each banner you

create (you can also use the banners that come with the

offer from the CPA network). For each banner, you will use

one different sub-ID. It is very easy to create these links.

With Maxbounty you will simply go to the offer and enter “b1”
“b2” and “b3” for each banner by using the

advanced tracking options:

Each time you enter a different sub-ID you will get your

tracking code for the banner by scrolling down and clicking

on “get tracking code”

You will associate one sub-ID with each banner. Make

sure you tell the forum/site owner to evenly rotate your ads so

that they will get equal amounts of impressions. After

gathering enough data, you will then eliminate non-profitable

banners and keep the profitable ones. To check your clicks

and conversions to each banner, you simply click on

“REPORTS” and find the offer you are promoting.

You will then click on “Sub-ID” and a report will pop

up showing you the clicks and conversions from each

banner. Below is an example of what happened during the

first month of one of my campaigns so you can get an idea

of what you should do for optimization.

First 5 Days

Banner 1: 18 clicks, 0 conversions

Banner 2: 33 clicks, 2 conversions

Banner 3: 27 clicks, 0 conversions

So after 5 days, I already had two conversion for $30.00. I

had already obtained a positive ROI and the month had

only began. At this rate I would make $120 for the month

and have an ROI of over 400%. However, there was very

little data to work with and I still had to optimize the

campaign. I decided to drop banner 1 as it had a very low

CTR along with 0 conversions. Obviously, I decided to keep

banner 2 running, and I also decided to keep banner 3 as it

had a pretty strong CTR.

After 10 Days

Banner 2: 83 clicks, 5 conversions

Banner 3: 67 clicks, 1 conversions

rd
By dropping the 3 banner, the clicks to banner 2 and

banner 3 increased and so did the conversions. I had

already made $90 and was on pace to make $270 for the

month.

After 15 Days

Banner 2: 125 clicks, 7 conversions

Banner 3: 105 clicks, 2 conversions

As expected, the CTR had dropped for both banners. You

can expect banner blindness to come into effect

especially with a lot of repeat visitors on forums.

After 20 Days

Banner 2: 160 clicks, 8 conversions

Banner 3: 129 clicks, 3 conversions

Again, the CTR dropped for both banners and was terrible

for banner 3. I decided to get rid of banner 3 and see how

much I could milk out of banner 2 for the remainder of the

month. It was already too late to start testing new banners

so I had to work with what I had.

After 30 days

Banner 2: 270 clicks, 14 conversions

In total, after the month was up I had made 14

conversions for $210. Not bad for a $25 investment.

Step 6: Scaling Up

It would be unwise to continue to use the same

banner for the next month as the CTR is constantly

dropping. It would eventually become non-profitable so I

would need to create new banners for the next month to

increase CTR and conversions. In order to scale up,

you can of course contact more sites using the

demographic research I showed you.

Also, remember the data we gathered from

similarweb.com? You can contact the top referring sites

and top publishing to advertise on. Sometimes these

sites will be part of an advertising network, but they will

be willing to negotiate direct buys. Simply use the contact

information on their site to inquire about advertising.

You can also simply sign up as an advertiser on the ad

networks the offer is being advertised on. Yes, there is

competition, but if there is high volume on the ad network,

then that most likely means a lot of people are able to profit

with the offer. You can see which ad networks are running

the offer in this section of similarweb:

If you want more in-depth training about how to run

campaigns on display ad networks, I go over that inside of

the CPA Dash Booster Package: http://cpa-ad-

academy.com/nbivty/

Conclusion

I have shown you step-by-step how to generate

targeted traffic through small direct to site media buys. If you

follow these steps, I am very confident you can have success

with this excellent traffic source. Don’t listen to the “experts”

who say that media buying doesn’t work or that it is too

expensive or complicated. Media buying has always worked,

is working now, and will always work when done properly.

There is a reason why many of the top CPA marketers from

one of the top networks I work with use media buys as their

primary traffic source. It is no “loophole” or “hidden secret.” It

is a real, proven strategy that the top marketers are using

every single day, and this is one of the ways to do it properly.

In my opinion, media buying is one of the best traffic

sources you can ever get into for CPA marketing. Unlike

PPC and PPV, there are little to no restrictions for getting

ads approved. There are literally millions of sites to choose

from so this can practically never become saturated and

competition is very rarely an issue. The simple and easy

demographic research allows you to laser target visitors that

will convert. Also, the way I teach you is cheaper than any
PPC or PPV method that I have seen. The example

campaign I showed got about $0.06 per click which I could

have easily made even cheaper if I created more effective

banners. Media buying may not be the most praised form

of traffic generation, but for me it is undoubtedly one of the

most effective.

UPGRADES
Before we move forward, I want to make sure you know about
the upgrades that can help you big time with starting faster and
getting profitable more quickly. They are limited so be sure to
jump in while they are available.

CPA Dash DFY Package – This will get you running profitable CPA
Dash campaigns in no time. I give you literally everything you
need to set up the entire method with proven and profitable
campaigns. There are limited spots to grab these.
http://cpa-ad-academy.com/hg78qherg/

CPA Dash Booster Package – You are leaving a lot of money

on the table if you are not using this booster package along
with the main CPA Dash course. This helps you get going
smooth and fast, automate things, and scale up rapidly with
additional powerful techniques. This is also very limited.
http://cpa-ad-academy.com/nbivty/

CPA DFY/Coaching (Affiliate Influx) - My innovative high end
Affiliate Influx training content/coaching/DFY program that I
have masterfully designed to take CPA/Affiliate marketers of
ANY level, including beginners, to full time income with CPA.
Extremely limited.
http://cpa-ad-academy.com/affiliate-influx-dash/