Quenching

beverage benefits

Consumers’ Thirst
Consumers are increasingly making purchase decisions based on their concerns for
the health and well-being of their families. These decisions drive us to innovate to
meet those evolving needs, while at the same time providing consumers with great
taste, refreshment and hydration.

We are constantly working to innovate and offer consumers a beverage for every
lifestyle and occasion. Our portfolio comprises a wide range of full-, reduced-,
low- and no-calorie sparkling and still beverages, including juices and juice drinks,
waters, sports and energy drinks, teas, coffees, and dairy- and soy-based beverages.
And we continue to build our portfolio of vitamin- and nutrient-enhanced beverages.

Our portfolio has more than 3,300 beverages—three times the number we offered
10 years ago. Of these, more than 800 are low- and no-calorie beverages, which
make up nearly 25 percent of our global unit case volume.

Meeting Minute Maid® Pulpy Minute Maid Kids® is

Needs with Super Milky™ is a dairy 100 percent fruit juice
beverage fortified with with essential nutrients
Fortified
fruit bits and whey for children, including
Beverages protein in China. vitamins A, C, E
We continue to and calcium, in the
increase the number United States.
Minute Maid Antiox™
of fortified beverages
is a beverage with a
we offer and have a
combination of juices NutriJuice® is a fruit drink
variety of products
that contain antioxidants fortified with 12 vitamins
with added vitamins,
from unique fruits and minerals specifically
minerals and other
in Spain. focused on providing
beneficial ingredients
iron to children with
to meet consumer
iron deficiency in
needs around Del Valle Fresh is a
®
the Philippines.
the world. fruit drink in Colombia
fortified with calcium
and vitamin D to help
support strong bones.

2009 PRODUCT portfolio 1 2%

3% 1%

•  Juices/Juice Drinks 37% 4%

•  Sparkling Beverages 26% 11%
•  Ready-to-Drink Coffees and Teas 16% 37%
•  Water 11%
•  Sports Drinks 4%
•  Energy Drinks 3% 16%
•  Soy and Value-Added Dairy Drinks 2%
•  Other 1%

1 26%
The figures in this chart reflect the percentage of
total beverage products by beverage category, not
by unit case volume. Our global unit case volume
percentages differ from the figures in this chart.

6 The Coca-Cola Company   Learn more at www.benefits.thecoca‑colacompany.com.

 Innovating to Foster
Active Healthy Living
We are committed to investing in innovation of sweeteners, products, packaging,
equipment and marketing that fosters active healthy living. Every day we work to keep
up with the pace of the changing world—meeting the hydration needs of consumers
today while anticipating their needs for tomorrow. Today’s consumers want information,
and they want choice in the beverages they purchase.

In an effort to meet consumers’ evolving needs, we study trends, survey consumers,

assess individual markets, share best practices across the Coca‑Cola system, search
for new ingredients and package options, and then we innovate accordingly. Whether
it is a low-calorie option of a favorite beverage or an entirely new category, we are
committed to providing a variety of products to our consumers, and we seek to gain
new consumers with our diverse portfolio.

In 2009, our innovation led to more than 600 new product launches globally, including
more than 180 low- and no-calorie beverages. We also introduced several portion-
controlled options of our full-calorie beverages.

We continue to expand the availability In 2009, we introduced a sleek

of Coca‑Cola Zero® to new markets, “mini can” that allows consumers to
enjoy Coca‑Cola, Cherry Coca‑Cola®,
including Afghanistan, Guyana, Sprite®, Fanta® Orange and Barqs®
Saint Lucia and Zimbabwe, for a while managing their portions. The
can is in several markets, including
total of more than 130 markets Australia, Canada, Korea, Thailand
as of September 2010. and the United States.

Hydration Education We continue to

Water is the principal ingredient or component in
support third-party
nearly all of our beverages. Each of our beverages scientific research
provides necessary hydration to consumers. We try to to advance our
help consumers manage their health and hydration knowledge of
needs so they can make informed decisions. One tool ingredients, safety
we offer is a hydration calculator, which is available on our Company website.
The calculator explains the approximate amount of fluid a consumer needs to
and beverage
drink each day to stay hydrated based on age, weight, gender, activity level benefits. In 2009,
and other information about his or her environment. We invite you to interact we initiated and
with the tool at www.hydration.thecoca‑colacompany.com. funded research,
programs and
projects in those
hydration Without Calories areas, investing
In 2009, we introduced glacéau® vitaminwater zero™, a
nearly $5 million.
naturally sweetened, no-calorie1 beverage enhanced with
vitamins, minerals and electrolytes, in the U.S. The beverage
is naturally sweetened with Truvia™—a high-purity extract
of the stevia leaf—and is available in seven flavors.

1
There are no calories in each 8 fluid ounce serving.

  Learn more at www.innovation.thecoca‑colacompany.com. 2009/2010 Sustainability Review 7

 Product Safety and Quality
beverage benefits

Consumers Can Trust

Ensuring the safety and quality of our products has always been at the core of our
business and is directly linked to the success of our Company. Our safety and quality
programs and protocols focus on the ingredients and materials we use to create and
package our products. They also regulate the manufacturing, bottling and distribution
of our products. As we expand our beverage portfolio and supplier base to meet the
increasing demands of growing and developing markets around the world, customer
and consumer expectations and regulatory scrutiny continue to rise. Each of these
factors makes ensuring product safety and quality more complex and more critical
to our continued success.

In January 2010, we launched the Coca‑Cola Operating Requirements System (KORE),

a new management system that enables the Coca‑Cola system to collectively address
the changing business landscape while supporting our Company’s strategic growth
plans. KORE outlines clear requirements for the policies, specifications and programs
that guide our operations for product quality, occupational safety and health, and
environmental standards across the entire Coca‑Cola system. KORE also establishes a
governance process and monitors compliance to ensure the integrity of our products.
Lastly, KORE helps manage risk in our Company, bottling operations and across our
supply chain. KORE replaced The Coca‑Cola Management System (referred to as
“TCCMS” in previous reports).

Managing Risk
We are constantly working to manage risks at
The Coca‑Cola Company. We view risk management as an
invaluable tool to manage our business risks and opportunities.
Our Enterprise Risk Management Steering Committee—
comprised of a cross-functional group of senior managers—
oversees risk management activities across the Company. We
ensure key risks are identified and acceptable mitigation plans
are in place, and we update our Board of Directors on our risk
management strategy. In addition to Enterprise Risk Management,
we have programs in place for Incident Management and Crisis
Resolution, Business Continuity Planning, Emergency Planning and
Disaster Recovery. Risks that could materially affect our business
are outlined in our Annual Report on Form 10-K, which is filed with
the U.S. SEC and is available on our Company website.

“Quality assurance is a top priority across the

Coca‑Cola system. Consumers trust that every time
they open one of our products it is safe to drink and
of the highest quality. At Coca‑Cola, we define
product safety and quality as ‘the perfect product
trusted everywhere.’”

Carletta Ooton
Chief Quality & Product Integrity Officer,
The Coca‑Cola Company

8   Learn more at www.quality.thecoca‑colacompany.com.

 Communicating
Sweetener Safety
Consumer demand for great-tasting beverages with low- or no-calorie options
continues to grow. Low- and no-calorie sweeteners provide consumers with beverage
options without compromising flavor or taste. Sweet tastes usually come from one of
two types of sweeteners: caloric sweeteners, like sugar which provides 16 calories per
teaspoon, and low- and no-calorie sweeteners, which provide few or no calories.

We continue to invest in research around sweeteners and work to educate consumers

on the sweeteners we use in our beverages. Our sweetener strategy is to choose
the best sweetener for our beverages without compromising taste or quality while
also meeting regulatory requirements for a given market. All of the sweeteners used
in our products meet strict regulatory standards and are deemed safe by national
governments in the countries in which we sell them.

Caloric Sweeteners Safety Authority (EFSA) and the Stevia extract—the best-tasting
Table sugar, or sucrose, is made from U.S. Food and Drug Administration part of the leaf of the stevia plant—
sugar cane or sugar beets. It is a (FDA), regulatory agencies in more is about 200 times sweeter than
carbohydrate and provides 4 calories than 100 countries have approved sugar. Truvia™ is the brand name for
(17 kilojoules) per gram. The amount aspartame for use in foods stevia extract used in our beverages.
of sugar and calories in sparkling and beverages. Stevia extract’s safety has been
beverages is about the same as the established by more than 25 years
amount found in many fruit juices.1 Cyclamate is a low-calorie sweetener of scientific research and the
approximately 30 times sweeter than publication of safety studies from a
High fructose corn syrup (HFCS) sugar. Although the FDA withdrew its rigorous, comprehensive scientific
is a sweetener made from corn. It approval of cyclamate in 1969, since research program commissioned by
is used to sweeten many foods and then, more than 75 scientific studies The Coca‑Cola Company and Cargill.
beverages sold in the United States have proven it to be safe for human Stevia extract achieved Generally
and other countries. It has the consumption. Independent scientists Recognized As Safe status in the
same number of calories as and is of the UN Food and Agriculture United States in December 2008
nutritionally equivalent to sugar. Organization (FAO) and the World and also has been approved as safe
Health Organization’s (WHO) by EFSA and the FAO-WHO JECFA.
Low- and No-Calorie Sweeteners Joint Expert Committee on Food We have more than 20 beverages in
Acesulfame potassium (Ace-K Additives (JECFA) have consistently five countries sweetened with stevia
or acesulfame K) is a no-calorie affirmed the safety of cyclamate extract in combination with other
sweetener that is approximately for use as a sweetener in foods natural sweeteners like fruit juice,
200 times sweeter than sugar. and beverages, as have regulatory sugar, honey and other natural
Thousands of food and beverage agencies in Australia, Europe and low- and no-calorie sweeteners.
products sweetened with acesulfame many other countries. As a result,
K can be found in approximately cyclamate is now permitted for use Sucralose is derived from sugar
90 countries, including Australia, in more than 50 countries around but is nearly 600 times sweeter.
Canada, most of Europe, Japan the world. It does not contribute calories to
and the United States. the diet. It is permitted for use in
Saccharin is a no-calorie sweetener foods and beverages in more than
Aspartame is one of the most approximately 300 times as sweet as 40 countries, including Australia,
thoroughly researched food sugar. It has been used in foods and Canada, Mexico and the United
ingredients in use today. It is about beverages for more than 125 years. States. Numerous studies have
200 times sweeter than sugar and Saccharin is permitted for use in shown, and the American Diabetes
used in more than 6,000 products foods and beverages in more than Association has affirmed, that
around the world. In addition to 100 countries around the world sucralose can be safely consumed
approval from the European Food and is safe for all populations. by people with diabetes.

1
Fruit juices provide additional nutrients.

  Learn more at www.sweeteners.thecoca‑colacompany.com. 2009/2010 Sustainability Review 9